Caroline Kremer

Operator and revenue leader for B2B cos

I am an analytical operator and go-to-market leader with experience driving revenue growth and building 0 to 1 business operations.


Most recently, I was the Chief of Staff for Business Messaging at Meta (monetization of WhatsApp, Instagram and Messenger). I functioned as the COO of the 100-person go-to-market organization, building and managing the first integrated go-to-market motion. I worked across product, engineering, and go-to-market to lead internal operations for the 2K person business un…

Caroline Kremer

Work

Experience

  • Meta

    Meta

    Chief of Staff

    Jun 2022 - Jul 2023

    Be the primary way that people and businesses communicate by enabling valuable conversations between people and businesses across WhatsApp, Instagram and Messenger.

    • Strategy and operations leader for $10B global business, working directly with executive team to run organization; functioned as COO of 100-person go-to-market organization
    • Built the business unit operating model from the ground-up, including establishing overall rhythm of the business, overseeing strategic planning each half, and building goal-setting processes that held teams accountable to roadmaps
    • Served as daily extension of executive leadership team, facilitating effective decision-making, organizational communication and follow-through to enable prioritization and scalability of initiatives
    • Established initial enterprise sales motion and process for a 100-person team, resulting in collaboration between marketing, sales, customer success, and partnerships to achieve 100+% YoY revenue growth
    • Developed and implemented first semi-annual business planning process for Business Messaging, covering product, engineering, and GTM (Go-To-Market) functions; recognized by VP leadership team for driving cross-functional alignment
    • Maintained regular communication with Meta CEO, COO, CBO, and board, providing updates on strategy and performance
  • WhatsApp

    WhatsApp

    Partner Strategy Lead

    Jun 2021 - Jun 2022

    Connect people and businesses everywhere

    • Responsible for creating the first enterprise go-to-market monetization strategy for WhatsApp; managed team of three
    • Established inaugural partner ecosystem strategy aligned with product roadmap, serving as foundation for planning, goal-setting, and operations of a 40-person sales organization, contributing to 100+% YOY revenue growth
    • Leveraged industry knowledge to design the go-to-market model for an open API; partnered with product and engineering to set product strategy, get market feedback, write product requirements, and implement
    • Created and launched first-ever WhatsApp Voice of Customer program, encompassing five repeatable programs for customer feedback and executive engagement; program served as primary input into product roadmapping and channel programs
    • Formulated compelling business case for partnering with system integrators and initiated groundbreaking collaboration with global system integrator Accenture, resulting in successful customer pilot and foundation for global partnership
    • Designed and launched the first partner program, including financial incentives, partner enablement, marketing, and communications, for 200+ global partners
  • Google

    Google

    Strategic Initiatives - Google Cloud Partners

    Jun 2018 - Jun 2021

    Accelerate every organization's ability to digitally transform

    • Designed and launched 15+ GTM programs for Google Cloud partners to drive high-priority products and solutions; led cross-functional teams across product, sales, marketing, finance, legal to launch, measure and scale revenue programs
    • Led partner strategy, execution, and revenue programs for $2B Google Workspace business; sole partner member of cross-functional team to execute strategic projects, including launching new SKUs, rebrand, and new pricing model
    • Led first Google Cloud new product introduction for an acquired product, driving $50M in new product bookings
    • Built GTM and partner strategy for the Intelligent Vaccine Impact Platform, Google Cloud’s COVID vaccine distribution solution; project highlighted in Google earnings call and Google blog
  • Cambridge Associates

    Cambridge Associates

    Associate Investment Director

    Jul 2013 - May 2017

    Global investment consulting firm

    • Venture capital and private equity specialist consultant for $200M-$2B AUM institutional investors; responsible for sourcing, evaluating, and monitoring private investment portfolios
    • Managed global teams of 10+ consultants, leading project management, presentation materials, and client relationships

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