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Operator and revenue leader for B2B cos
I am an analytical operator and go-to-market leader with experience driving revenue growth and building 0 to 1 business operations.
Most recently, I was the Chief of Staff for Business Messaging at Meta (monetization of WhatsApp, Instagram and Messenger). I functioned as the COO of the 100-person go-to-market organization, building and managing the first integrated go-to-market motion. I worked across product, engineering, and go-to-market to lead internal operations for the 2K person business un…
Product is the first cloud-based API for the WhatsApp Business Platform. I led the product strategy for building an open API. Product is used by millions of developers all over the world to build automated business messaging experiences for enterprises and SMBs.
WhatsApp Partner Program Launchhttps://business.whatsapp.com/partners/become-a-partner
Launched first enterprise partner program for WhatsApp, enabling third-party developers to build on top of WhatsApp. Designed and launched financial incentives, partner enablement, and partner marketing for 200+ launch partners globally.
Chief of Staff
Jun 2022 - Jul 2023
Be the primary way that people and businesses communicate by enabling valuable conversations between people and businesses across WhatsApp, Instagram and Messenger.
- Strategy and operations leader for $10B global business, working directly with executive team to run organization; functioned as COO of 100-person go-to-market organization
- Built the business unit operating model from the ground-up, including establishing overall rhythm of the business, overseeing strategic planning each half, and building goal-setting processes that held teams accountable to roadmaps
- Served as daily extension of executive leadership team, facilitating effective decision-making, organizational communication and follow-through to enable prioritization and scalability of initiatives
- Established initial enterprise sales motion and process for a 100-person team, resulting in collaboration between marketing, sales, customer success, and partnerships to achieve 100+% YoY revenue growth
- Developed and implemented first semi-annual business planning process for Business Messaging, covering product, engineering, and GTM (Go-To-Market) functions; recognized by VP leadership team for driving cross-functional alignment
- Maintained regular communication with Meta CEO, COO, CBO, and board, providing updates on strategy and performance
Partner Strategy Lead
Jun 2021 - Jun 2022
Connect people and businesses everywhere
- Responsible for creating the first enterprise go-to-market monetization strategy for WhatsApp; managed team of three
- Established inaugural partner ecosystem strategy aligned with product roadmap, serving as foundation for planning, goal-setting, and operations of a 40-person sales organization, contributing to 100+% YOY revenue growth
- Leveraged industry knowledge to design the go-to-market model for an open API; partnered with product and engineering to set product strategy, get market feedback, write product requirements, and implement
- Created and launched first-ever WhatsApp Voice of Customer program, encompassing five repeatable programs for customer feedback and executive engagement; program served as primary input into product roadmapping and channel programs
- Formulated compelling business case for partnering with system integrators and initiated groundbreaking collaboration with global system integrator Accenture, resulting in successful customer pilot and foundation for global partnership
- Designed and launched the first partner program, including financial incentives, partner enablement, marketing, and communications, for 200+ global partners
Strategic Initiatives - Google Cloud Partners
Jun 2018 - Jun 2021
Accelerate every organization's ability to digitally transform
- Designed and launched 15+ GTM programs for Google Cloud partners to drive high-priority products and solutions; led cross-functional teams across product, sales, marketing, finance, legal to launch, measure and scale revenue programs
- Led partner strategy, execution, and revenue programs for $2B Google Workspace business; sole partner member of cross-functional team to execute strategic projects, including launching new SKUs, rebrand, and new pricing model
- Led first Google Cloud new product introduction for an acquired product, driving $50M in new product bookings
- Built GTM and partner strategy for the Intelligent Vaccine Impact Platform, Google Cloud’s COVID vaccine distribution solution; project highlighted in Google earnings call and Google blog
Associate Investment Director
Jul 2013 - May 2017
Global investment consulting firm
- Venture capital and private equity specialist consultant for $200M-$2B AUM institutional investors; responsible for sourcing, evaluating, and monitoring private investment portfolios
- Managed global teams of 10+ consultants, leading project management, presentation materials, and client relationships
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