Discover how to hire a COO in 8 steps to drive your business forward. Learn key hiring strategies and red flags to avoid to ensure a perfect fit.
Lauren Haag
Analytics and Operations Leader | 10+ Years of Excellence in Scaling and Optimizing
I have 10+ years experience at the intersection of analytics and operations, driving efficiency at big companies like Disney, Walmart and Docusign, with a stop along the way to get an MBA at Columbia. Most recently, I worked at Rent the Runway; first, I built out a Business Intelligence team and later was GM of Resale.
I support my clients in 2 main areas: business operations and data analytics.
Business Operations: I can devise and/or automate processes to help you scale.
What operations workflows…
Work
Rent the Runway
https://www.renttherunway.com/At Rent the Runway, I stood up their Business Intelligence function and later led the Resale Line of Business.
Business Intelligence: Responsible for strategy and execution of data modeling, business intelligence and adhoc analyses across the business. Built scalable data models in dbt, migrated from Tableau to Looker and project managed all adhoc requests.
Resale Operations: Owned the P&L for the resale line of business (products sold on and off site). Designed and executed new pricing strategy aimed at exiting products at the correct time in their lifecycle. Responsible marketing, partnerships, and warehouse operations.
Experience
Rent the Runway
GM, Resale and Director, Inventory Performance
Sep 2022 - Jul 2023
Rent the Runway is an e-commerce platform that allows users to rent, subscribe, or buy designer apparel and accessories.
- Founded and led a high-impact team focused on increasing inventory ROI by strategically managing product exits, extending garment lifecycles, and reducing shrink. Managed budget and P&L responsibilities.
- Delivered a 20% increase in purchases per customer and enabled inventory health visibility through consolidation of dozens of metrics into a single KPI. Created concise dashboard for executives, enhanced predictive demand and pricing, models and pr
- Led cross-functional team to develop comprehensive plan to strategically grow resale adoption 50% in 2024. Developed department-specific OKRs, mapped technical requirements, and presented financial ROI and customer value addition.
Rent the Runway
Director, Business Intelligence
Feb 2021 - Sep 2022
- Hired 7 analytics engineers within 1 year to build a new BI function on the Data Team. Expanded scope from exclusively warehouse operations to cover all business areas.
- Accelerated speed-to-insight by moving from Tableau to scalable, self-service reporting built on ~20 key data models in Looker. Trained ML engineers and data scientists on dashboarding techniques for monitoring of AI and predictive models.
- Demonstrated skill and passion for pairing complex operational processes with data: decreased customer incident rate 20% via root cause diagnosis of system errors, identified $10m annualized cost by delving into neglected CX practices, and boosted.
Docusign
Senior Forecasting and Analytics Manager
Jul 2020 - Feb 2021
Leading esignature and contract lifecycle management software.
- Led annual planning process through collaboration with finance, sales, marketing, and product. Developed and presented data-driven annual plan to leadership, featuring well-defined goals, timeline, and risk assessment.
Columbia Business School
MBA Candidate
Aug 2018 - May 2020
- Dean’s Honors
- President of Data Analytics Club
Jet.com / Walmart
Analytics Manager
Aug 2016 - May 2018
Jet.com was an ecommerce company acquired by Walmart in 2016.
- Spearheaded development of tool to reduce overstocked inventory 40% across Walmart ecommerce. Synthesized disaggregated, disparate data to identify unhealthy products and trained 300 managers to action on recommendations.
- Led an 80% change in Jet’s assortment, turning under-utilized properties into high-velocity fulfillment centers in Walmart. Managed cross-functional team across Finance, Supply Chain, and Marketing to execute with minimal customer impact.
Disney
Senior Pricing Analyst, Industrial Engineer
Jun 2013 - Jul 2016
- Owned merchandise pricing strategy for domestic Theme Parks.
- Owned process efficiency at food & beverage operations at Disneyland. Resort
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