- Engineering
Learn what a forward deployed engineer does, how the role differs from traditional software engineering, and why hire one to support enterprise customers.
I have 20 years of experience in end-to-end project delivery, team building, and consultancy services to diverse clients, ranging from small startups to Disney and Amazon.
I live in Vancouver, BC and I like hiking but usually end up watching cool TV shows instead!
One of the main contributors out of the two, to re-design and implement a new version of the data pipeline that simplifies the architecture and allows faster evolutions. This pipeline is handling petabytes of data daily and used in one of the strategic products of Amazon Advertisement organization. My team leveraged Iceberg and other technologies and refactored the existing Spark jobs to a cleaner and simpler design. This project reduced the number of job applications from 15 to 1 for a module.
As a Cloud Architect, I was instrumental in building SiriusXM's new eCommerce platform. My responsibilities included developing infrastructure elements such as CI/CD and Infrastructure as Code. I also provided hands-on consulting to application teams, ensuring smooth integration with the platform and alignment with Platform Engineering guidelines and constructs.
Developed scalable microservices capable of handling tens of thousands of requests per second using Scala, Play, DynamoDB, AWS Lambda, Kinesis, SQS, S3, etc. Contributed directly to the design and implementation of a new subscription system for BAMTech Media, which was later used in Disney+.
One of the main contributors to establishing the SRE practices within Disney Streaming Services as the 4th member of the newly shaped SRE team in the company.
Led the redesign and implementation of the next generation of Acceptto's SSO microservice to make it horizontally scalable and highly available. The old SSO module was a web server that should be run and maintained on the customer site. The new version was designed to run in the cloud and connect to the customer's user directory using an agent. This project reduced the customer onboarding time from days to hours.
Fractional Head of Engineering for early-stage startups
Jun 2023 - Present
As a fractional head of engineering and consultant, I work with both startups and Fortune 500 companies. I specialize in aiding start-ups during the following scenarios:
Software Engineer
Nov 2022 - Jun 2023
Amazon Ads Attribution tracks and attributes conversions to specific ads, helping advertisers measure their effectiveness and optimize campaigns for better ROI on the platform. We utilized AI/ML to overcome advertising attribution challenges while maintaining compliance with strict privacy regulations that prohibit user identity capture and storage.
Tech Lead / Principal Software Architecture
May 2019 - Nov 2022
Acceptto which was acquired by SecureAuth in Nov 2021, helps secure workforce and customer online identities for the world’s leading brands. Acceptto/SecureAuth’s products and services are developed around the core principle of our mission: Never compromise on security.
Software Engineer / SRE
Apr 2017 - Mar 2019
Disney Streaming Services is a division of The Walt Disney Company dedicated to providing convenient access to Disney-owned content through digital platforms like Disney+, Hulu, and ESPN+. The original company that I joined was Cake Solutions. It was acquired by BAMTech followed by Disney in 2017.
Independent Software Engineer / Consultant
Jan 2006 - Mar 2017
Worked as a consultant and freelancer with a wide variety of clients and technologies such as C#, .NET, Scala, Play, Akka, Python, Ruby, Java, Javascript, HTML/CSS, and more.
Software Engineer
Feb 2003 - Dec 2005
Behsad is a software consulting agency with 20+ years of experience in developing various software solutions.