David William Scott
Creative Director, Hands-on Designer, and frequent Copywriter for Brand & Marketing 👋🏻 Maker 🙏🏻 Mentor
Experience
Mixing Board
Community Member, Brand Creative
Sep 2023 - Present
A community of top minds from iconic brands.
- Mixing board is a community of brand and communications leaders that provide their expertise, mentorship and help with building teams to organizations looking for smart advice and fast tracks to solutions.
- Our community members are CMOs, Heads of Comms, seasoned Brand Strategists, Social and Content experts, Community Builders, Researchers, Speechwriters and Policy Veterans. We share insight and experience, supporting and learning from each other, seeking to elevate our practice and the work.
Mixing Board
Community Member, Brand Creative
Sep 2023 - Present
A community of top minds from iconic brands.
- Mixing board is a community of brand and communications leaders that provide their expertise, mentorship and help with building teams to organizations looking for smart advice and fast tracks to solutions.
- Our community members are CMOs, Heads of Comms, seasoned Brand Strategists, Social and Content experts, Community Builders, Researchers, Speechwriters and Policy Veterans. We share insight and experience, supporting and learning from each other, seeking to elevate our practice and the work.
Neol
Creative Leader, Neol
Jul 2023 - Present
Neol is offering organizations a new way to access creative services. Through Neol’s platform, organizations can tackle their vital challenges by working with the world's top creative leaders.
- https://platform.neol.co/id/david-scott
- Neol is a Community-powered platform for audacious creative minds to do the best work of their lives.
- Neol’s platform empowers creative leaders with the technology, people, and processes they need to deliver impactful projects from anywhere at scale. As a Creative Leader at Neol, my ambition is to spearhead real change in the following domains; purposeful brands, the future of work, and climate.
- Neol is part of the Kyu Collective portfolio that includes agencies: IDEO, SYPartners, Godfrey Dadich Partners, ATÖLYE, Upstatement, Yard, Sid Lee, and more.
Neol
Creative Leader, Neol
Jul 2023 - Present
Neol is offering organizations a new way to access creative services. Through Neol’s platform, organizations can tackle their vital challenges by working with the world's top creative leaders.
- https://platform.neol.co/id/david-scott
- Neol is a Community-powered platform for audacious creative minds to do the best work of their lives.
- Neol’s platform empowers creative leaders with the technology, people, and processes they need to deliver impactful projects from anywhere at scale. As a Creative Leader at Neol, my ambition is to spearhead real change in the following domains; purposeful brands, the future of work, and climate.
- Neol is part of the Kyu Collective portfolio that includes agencies: IDEO, SYPartners, Godfrey Dadich Partners, ATÖLYE, Upstatement, Yard, Sid Lee, and more.
Talk To A Creative Director
Mentor, Design Leadership
Jul 2023 - Present
A simple platform full of ad industry creative directors, strategists and recruiters who donate a bit of their time in order to mentor juniors and connect with peers. For free.
- Book Mentor time 👋🏻 https://talktoacreativedirector.com/david-book-convo
- Started by a Creative Director, Copy, TTACD is simply a place where creatives of any level can talk to an ad industry Creative Director, Strategist or Recruiter. For free.
Talk To A Creative Director
Mentor, Design Leadership
Jul 2023 - Present
A simple platform full of ad industry creative directors, strategists and recruiters who donate a bit of their time in order to mentor juniors and connect with peers. For free.
- Book Mentor time 👋🏻 https://talktoacreativedirector.com/david-book-convo
- Started by a Creative Director, Copy, TTACD is simply a place where creatives of any level can talk to an ad industry Creative Director, Strategist or Recruiter. For free.
the co-lab
Community Member, Brand Creative
May 2023 - Present
In an increasingly digital world, the need to build an online networking community in the global fashion & beauty industry became pressing during the covid pandemic. In April 2020, 'the co-lab' was born in an effort to bring together all of the talented people I came into contact with every day as an Executive Recruiter. As leaders, creators, and learners, we believe in the power of collaboration to achieve. With integrity and professionalism, we support members seeking industry connections, career transformation, and growth. As a member of the co-lab, you can expect to engage with members in our private slack group, discover postings to our job board, explore the opportunity to collaborate with other members through our marketplace, attend panels on subjects like mentorship, sustainability, building a brand, diversity in hiring, and join in-depth workshops covering a range of subjects. You will get to know other members through digital café meetups, join our book club, receive our newsletter with the latest news from the co-lab and enjoy the opportunity to be featured on our blog, the co-lab notes, and our podcast, the co-lab career stories. We can’t wait to welcome you into the co-lab! x Kristy Hurt Follow us on Instagram @jointhecolab
- The co-lab is a member-led inclusive global networking community for Luxury, Fashion, Beauty & Consumer Brand Professionals.
the co-lab
Community Member, Brand Creative
May 2023 - Present
In an increasingly digital world, the need to build an online networking community in the global fashion & beauty industry became pressing during the covid pandemic. In April 2020, 'the co-lab' was born in an effort to bring together all of the talented people I came into contact with every day as an Executive Recruiter. As leaders, creators, and learners, we believe in the power of collaboration to achieve. With integrity and professionalism, we support members seeking industry connections, career transformation, and growth. As a member of the co-lab, you can expect to engage with members in our private slack group, discover postings to our job board, explore the opportunity to collaborate with other members through our marketplace, attend panels on subjects like mentorship, sustainability, building a brand, diversity in hiring, and join in-depth workshops covering a range of subjects. You will get to know other members through digital café meetups, join our book club, receive our newsletter with the latest news from the co-lab and enjoy the opportunity to be featured on our blog, the co-lab notes, and our podcast, the co-lab career stories. We can’t wait to welcome you into the co-lab! x Kristy Hurt Follow us on Instagram @jointhecolab
- The co-lab is a member-led inclusive global networking community for Luxury, Fashion, Beauty & Consumer Brand Professionals.
adplist.org
Mentor, Design Leadership
Sep 2022 - Present
ADPList is a global community of Mentors and Learners— a community that was founded in 2021 with a mission to democratize mentorship for all. It has since grown to 19,000+ Mentors who have mentored more than 100 Million minutes in 141 countries across the globe. Mentors on ADPList are everyday people who share their knowledge to elevate careers. Join the Community and #BeMore.
- Book Mentor time 👋🏻 https://adplist.org/mentors/david-william-scott
- ADPList is a global community of Mentors and Learners — born in 2021 to democratize mentorship for all, and has since grown to 16,000+ Mentors who have mentored more than 100 million minutes in 141 countries across the globe. Mentors on ADPList are everyday people who share their knowledge to elevate careers.
- ADPList believes career happiness should be a pursuit available for humanity. #BeMore
adplist.org
Mentor, Design Leadership
Sep 2022 - Present
ADPList is a global community of Mentors and Learners— a community that was founded in 2021 with a mission to democratize mentorship for all. It has since grown to 19,000+ Mentors who have mentored more than 100 Million minutes in 141 countries across the globe. Mentors on ADPList are everyday people who share their knowledge to elevate careers. Join the Community and #BeMore.
- Book Mentor time 👋🏻 https://adplist.org/mentors/david-william-scott
- ADPList is a global community of Mentors and Learners — born in 2021 to democratize mentorship for all, and has since grown to 16,000+ Mentors who have mentored more than 100 million minutes in 141 countries across the globe. Mentors on ADPList are everyday people who share their knowledge to elevate careers.
- ADPList believes career happiness should be a pursuit available for humanity. #BeMore
David Scott Design Office
Embedded Creative Director & Designer, Global Brand + Event Teams
Feb 2017 - Present
Me, Creative Director, Designer and frequent Copywriter, rolled into one creative human. True story. Maker and Mentor, Always. Community enthusiast.I arrived at design to tell stories, solve problems, and be a student of brilliant communication everywhere — visual, verbal or written. My career stewarding nowadays can lead creative from the front, or help design teams from the back as support. I make work everyday, concept, write, design along-side teams, present our ideas forward to; Founders, Board of Directors, CMO, SVP/VP, Brand Marketing, Comms/PR, Head of Brand, Head of Design, Marketing and Program Leads, and more. Land the budget, produce the work. I simply make ideas into action — that drive results for business.Thankful for years of building, re-structuring, and launching agency services—in-house teams or agency squads. And given hybrid work vibes, I work in offices, studios, co-working spaces, home, or remote. Down for travel. In-house teams or agency squads.--Creative Roles: Freelance: Sr. strategic engagements; 5-7 month average contracts - large, medium-size brands-to-startups alike. Experience managing 1-5 people as a Sr. Creative. --Areas of Focus:— Creative Team Management— Creative Direction— Design Direction— Photography Direction— Video & Motion Direction— Concepting & Ideation— Graphic Design— Copywriting— Business Development & Pitches— Client facing— Workshop facilitation— Mentoring— Brand VIS-ID & Identity— Brand Guidelines— Advertising — Digital Marketing— Performance Marketing— Event & Experiential Design--Select Brands:Nike, Apple, Google, Tesla, Electronic Arts, Meta - Facebook, Stripe, StubHub, eBay, DocuSign, Indeed, LinkedIn, GoDaddy, Intel, HP, Visa, AMEX, Bank of America, Wells Fargo, United Airlines, Avery Dennison, Williams-Sonoma, Office Depot / Max, Dignity Health, Life Time Athletic Resorts, and Sheryl Sandbergs’s non-profit, Option B.
- Creative Director, Design Manager & working Designer — Builder, Driver and Partner alongside Global Brand, Marketing & Product teams, moving visual brand systems, content and marketing forward to meet the needs of the business in-house and agency teams alike. Other functions: Creative/Design Lead, Team Lead/Department Head and People Manager — 1-5 person teams and agency management.
- Average length of strategic freelance roles: 5-7 months working with large brands-to-startups.
- In-House Teams (2024-on):
- — Google REWS Team
- — Life Time Athletic Resorts In-house Brand Leadership Team
- — Dave, Inc. (fintech startup to IPO) In-house Product Design & Brand Team
- — Electronic Arts — In-house Brand Team
- — StubHub In-house Brand Team
- — Accel In-house Brand & Comms Team: US, London & India
- — DocuSign In-house Brand Team
- — Nearlist (startup) Founder/Leadership Team
- — Stok In-house Marketing Team
- Agencies & Clients:
- — Supermoon Upgrade (startup)
- — Skylight Collective GoDaddy
- — Good People Mad Lilly
- — AnalogFolk Nike Football, US
- — Landor Avery Dennison, FHLBank, Workonomy, United Airlines & Frito Lay
- — Feed Agency North America (all clients)
- — Eleven, Inc. Dignity Health, SFO Airport w/ Gensler
- — Firewood LinkedIn
- — Emotive Brand Facebook, San Francisco Bay Coffee & Lyra Health (startup)
- — MKTG Facebook & Stripe
- Smaller Scale Clients (working with Founders):
- — Stick & Ball, sustainable luxury brand
- — Sierra Hotel, sustainable fashion brand (pre-launch)
David Scott Design Office
Embedded Creative Director & Designer, Global Brand + Event Teams
Feb 2017 - Present
Me, Creative Director, Designer and frequent Copywriter, rolled into one creative human. True story. Maker and Mentor, Always. Community enthusiast.I arrived at design to tell stories, solve problems, and be a student of brilliant communication everywhere — visual, verbal or written. My career stewarding nowadays can lead creative from the front, or help design teams from the back as support. I make work everyday, concept, write, design along-side teams, present our ideas forward to; Founders, Board of Directors, CMO, SVP/VP, Brand Marketing, Comms/PR, Head of Brand, Head of Design, Marketing and Program Leads, and more. Land the budget, produce the work. I simply make ideas into action — that drive results for business.Thankful for years of building, re-structuring, and launching agency services—in-house teams or agency squads. And given hybrid work vibes, I work in offices, studios, co-working spaces, home, or remote. Down for travel. In-house teams or agency squads.--Creative Roles: Freelance: Sr. strategic engagements; 5-7 month average contracts - large, medium-size brands-to-startups alike. Experience managing 1-5 people as a Sr. Creative. --Areas of Focus:— Creative Team Management— Creative Direction— Design Direction— Photography Direction— Video & Motion Direction— Concepting & Ideation— Graphic Design— Copywriting— Business Development & Pitches— Client facing— Workshop facilitation— Mentoring— Brand VIS-ID & Identity— Brand Guidelines— Advertising — Digital Marketing— Performance Marketing— Event & Experiential Design--Select Brands:Nike, Apple, Google, Tesla, Electronic Arts, Meta - Facebook, Stripe, StubHub, eBay, DocuSign, Indeed, LinkedIn, GoDaddy, Intel, HP, Visa, AMEX, Bank of America, Wells Fargo, United Airlines, Avery Dennison, Williams-Sonoma, Office Depot / Max, Dignity Health, Life Time Athletic Resorts, and Sheryl Sandbergs’s non-profit, Option B.
- Creative Director, Design Manager & working Designer — Builder, Driver and Partner alongside Global Brand, Marketing & Product teams, moving visual brand systems, content and marketing forward to meet the needs of the business in-house and agency teams alike. Other functions: Creative/Design Lead, Team Lead/Department Head and People Manager — 1-5 person teams and agency management.
- Average length of strategic freelance roles: 5-7 months working with large brands-to-startups.
- In-House Teams (2024-on):
- — Google REWS Team
- — Life Time Athletic Resorts In-house Brand Leadership Team
- — Dave, Inc. (fintech startup to IPO) In-house Product Design & Brand Team
- — Electronic Arts — In-house Brand Team
- — StubHub In-house Brand Team
- — Accel In-house Brand & Comms Team: US, London & India
- — DocuSign In-house Brand Team
- — Nearlist (startup) Founder/Leadership Team
- — Stok In-house Marketing Team
- Agencies & Clients:
- — Supermoon Upgrade (startup)
- — Skylight Collective GoDaddy
- — Good People Mad Lilly
- — AnalogFolk Nike Football, US
- — Landor Avery Dennison, FHLBank, Workonomy, United Airlines & Frito Lay
- — Feed Agency North America (all clients)
- — Eleven, Inc. Dignity Health, SFO Airport w/ Gensler
- — Firewood LinkedIn
- — Emotive Brand Facebook, San Francisco Bay Coffee & Lyra Health (startup)
- — MKTG Facebook & Stripe
- Smaller Scale Clients (working with Founders):
- — Stick & Ball, sustainable luxury brand
- — Sierra Hotel, sustainable fashion brand (pre-launch)
Godfrey Dadich Partners
Creative Director & Team Lead, Design Team
Sep 2022 - Feb 2023
Co-founded by CEOs Patrick Godfrey and Scott Dadich, Godfrey Dadich Partners (GDP) brings together designers, journalists, strategists, engineers, and more to help brands communicate. We create narratives and documentary films, logos and identity systems, corporate strategies and campaigns. Plus a whole lot more.
- Creative Director, Team Lead & People Manager — Design leader alongside Head of Design & Partner, helping drive design craft, storytelling for clients, and team culture and engagement among the multi-disciplinary creative team (15) specializing in Editorial Design, Advertising and Brand VIS-ID.
- Godfrey Dadich Partners was co-founded by Scott Dadich, former Editor in Chief, Wired Magazine. GDP is part of the Kyu Collective's iconic portfolio of agencies; IDEO, SYPartners, and more.
- The Team Lead role was a combination of internal and external focuses. Internally; Nurturing creative team culture, mentoring, managing people, team process and agency engagement points with the Design Team, new business pitches, and agency brand design projects for the Founder and CEO. Re-invented monthly team gathering allowing it to be more interactive, inspirational and participatory. Externally; Managing client accounts and supervising team creative, account growth scoping, workshops, ideation, and pitching new opportunities. Frequent copywriting for client presentation decks, positioning and selling creative work.
- Client accounts:
- — Indeed Editorial Art & Design
- — Tipalti Advertising
- — InterSystems Video, Advertising, Social & Events
- Account growth and increased budget spend for all three clients accounts was awarded during my tenure. I supervised three direct reports as a People Manager with the team working hybrid in/out of the office, and 100% remote. Worked and interacted with the majority of the Partners at the agency as a Team Lead.
Dave
Creative Director, Brand & Platform
Jul 2021 - Jan 2022
Fighting for the underdog – We started Dave for one reason: banks weren’t built for people like us, and we knew we deserved better. Like David slaying Goliath, we set out to take on banks and their predatory ways. Our first fight? Making overdraft fees a thing of the past by spotting members the money they needed, without charging them $38. Why? Because it’s the right thing to do. Since then, we’ve continued to bring our members the products traditional banks won't: $500 advances, fee-free goal tracking, and simple ways to find Side Hustles when you’re behind on your budget. We’ve grown a lot since we started, but one thing has never changed: We’re building products that level the financial playing field.
- Creative Lead and Designer, Art & Copy — In close collaboration with the Head of Design (Brand & Product), re-envisioning all aspects of the visual identity system, VIS-ID approaching an IPO.
- Per a new brand strategy and tagline, and retaining some hertiage elements via the Founder, a meticulous approach and process was implemented weekly design reviews & sprints. Starting with comprehensive category color research, a subsequent competitive color strategy, new typography, design language, photography art direction, robust brand guidelines and design templates were written, created and regularly presented to the internal stakeholders Founder and the Executive Leadership Team and C suite.
- The VIS-ID work influenced all new product design and design system thinking. Worked with the Product Design Leads on font testing, color accessibility, and tokenization of elements in Figma. The thinking was extended to all marketing channels; website, marketing, advertising, social, video, etc.
- Executed strategic storytelling presentations for the Founder and the Executive Leadership Team, simplifying our process, and the visual story. Communicated with the Founder directly during the duration of the contract.
Electronic Arts (EA)
Creative Director, Global Brand Marketing Transformation & Events
Jan 2021 - Jun 2021
We exist to inspire the world to play. We put our people first, and we thrive off their diversity in our innovative technology and immersive storytelling. We’re doing the work to give everyone the space to be their full selves while giving back to our community, no matter where you’re working from. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and transform the future of gaming. Join us.
- Creative Lead and Founding Team Member — Newly created Marketing Transformation Team focused on re-inventing the Electronic Arts global brand, externally and internally.
- Launch, lead and help operationalize the first in-house Global Design Studio. The Studio's charter is to actively design and extend the interim VIS-ID with new creative solves, design system additions and ideation for company-wide creative requests, employee resource groups, flagship events (digital per covid), special projects & Executive presentations and more.
- Close collaboration and coordination with all arms of the team (18) in a fast-paced startup like environment; Brand Strategy, Brand Marketing, Brand Management and Operations & Program Management.
- Run weekly Brand Office Hours as the Brand Creative Lead, addressing a wide variety of use cases for teams around the world and pro-actively communicate brand rollout timing and updates. Work with Operations to plan agency work streams, set timelines and project flow. Co-Creative Lead for external agency team alongside CD, Gaming. Developed a creative community of Designers & Creative Directors from different orgs. to co-develop new design, colab on projects, share knowledge and discuss on-going brand challenges and scenarios.
- Provide best practices and organizational systems for the new creative service input briefs and active management of studio projects on Airtable. Identify new brand agencies as future partners as well as sourcing & hiring design talent.
Good People
Agency Leadership Team + Founding Community Member, Design
Mar 2020 - Mar 2022
A special community of Good People living at the forefront of change for a sustainable future. Composing a collective of knowledge and experience, we're focused on improving all aspects of the cannabis and hemp industries.
- Lead Community Member, Creative Consultant and Designer — Brand & Marketing, Creative Direction & Design for agency clients.
- Good People is advancing cannabis and hemp for the people and the plant, providing consulting services for all aspects of the supply chain. A truly distributed remote agency across the US & Canada.
- Agency Leadership Team (non-partner) with the Co-Founders, focused on the Good People brand and ethos for marketing, positioning, community on-boarding, content creation & copywriting, planning + more as the agency and client list grows. On-going business development creative support & storytelling.
StubHub
Creative Director, Creative Studio - Global Brand
Dec 2019 - Mar 2020
- Creative Lead and Designer, Art & Copy — Founding member of newly created Creative Studio (15 Brand + Advertising creatives), developing a new visual identity system, VIS-ID. Reporting to the Executive Creative Director, I was charged with leading the brand-side VIS-ID, alongside new advertising and activations, and day-to-day Design Team management.
- Our task was to transform a high volume, performance and growth-based brand, rooted in eCommerce, moving to an authentic, experiential-based brand without interrupting conversion. Working closely with Marketing partners/sponsors, led the VIS-ID creative process rigorous 2.5 month sprint, project scheduling, creative resources, Executive and stakeholder presentations and associated production. Managed Creative Studio team members focused on marketing channels (performance ads, email, experiential/events) optimizing the VIS-ID creative into platforms for ads, early consumer testing validating the creative, and extending the design system into special programs, such as loyalty, interiors and events.
- Supported the ECD with share-outs to all Department Heads, achieving buy in ahead of final creative presentation to the Brand President. Due to Covid, the approved VIS-ID brand guidelines were created, written and designed in two weeks over 100 pages of content.
Accel
Creative Director, Brand, Communications & Events
May 2019 - Sep 2019
Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Atlassian, Bumble, CrowdStrike, Fiverr, Flipkart, Freshworks, Qualtrics, Scale, Segment, Slack, Spotify, Squarespace, Tenable, and UiPath are among the companies Accel has backed over the past 40+ years. We help ambitious entrepreneurs build iconic global businesses. For more, visit www.accel.com or www.twitter.com/accel.
- Creative Lead and Designer, Art & Copy — Developed the global visual identity system in close partnership with the Head of Communications and Partner, Sameer Gandhi. Based out of the San Francisco and Palo Alto offices, and working with the London and India offices.
- Revamped & ideated a new brand design system; creating new visual elements, typography, color palette, art direction for photography, custom illustration and portfolio logos integration for the Accel brand, social and various special programs and events; Accel India Podcast, Annual Founder Retreat, Salon Conferences and last minute IPO events and happenings.
- Created brand guidelines (art & copy) for the new design system, specs, usage and templates for freelance designers and creative vendors; Accel brand, social creative, special anniversary monogram compendium and portfolio logo system.
- Handled internal creative project requests of all shapes, sizes and deadlines from each office and the PR firm from social posts to event design. Coordinated with Admins and the Events Lead on best practices for printing and production of creative assets. Helped identify, source and coordinate outreach with new design agencies for future projects. Interacted and presented to the Partner regularly.
DocuSign
Creative Director, Global Brand Creative & Events
Nov 2018 - Feb 2019
More than a million customers and a billion users trust DocuSign with their critical and essential agreements. DocuSign helps organizations connect and automate how they navigate their systems of agreement. As part of its industry leading product lineup, DocuSign offers eSignature, the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time.
- Creative Department Head & Designer — Co-led all aspects of a multi-disciplinary design team (15) working across all channels of Global Integrated Marketing art & copy. Digital everything (from banners-to-email-to-social & more), integrated campaigns, print, events, content design & thought leadership pieces, HQ campuses, and events. High volumes of global creative requests. Worked closely with Project & Studio Management to organize and assign projects week-to-week and coordinate large asset projects with Program Managers/Owners in Marketing.
- Co-led global rebrand design and transformation with Executive Creative Director (internal project — no agency), track successful project styles to include in new global brand guidelines, serve as Brand Liaison for Product Design team working on product redesign & new design systems, developing relationships with internal clients, stakeholders & Execs. as a Department Head, daily mentoring, support and SaaS product education for the design team. Provide team with the latest tools, resources and update studio infrastructure ex: on-boarding new photography sites, procuring studio materials, etc.
- Run twice weekly all team creative reviews and drive creative inspiration and share outs. Manage an active roster of freelancers on-site and remote. Led direction of annual Developers conference and hack-a-thon.
Nearlist, Inc.
Startup Advisor, Growth Marketing & Brand
Jan 2018 - Jan 2021
Nearlist puts your favorite local businesses all in one place. Connect with businesses where you live, where you work, or wherever you travel so you can stay in touch. When you connect with a business on Nearlist you’ll see their latest news, photos, and promotions in your What’s New feed, and you can message them for anything you need – questions, reservations, appointments, etc.
- Startup Advisor to the Founder & CEO — Helping drive all things growth brand and design. Creative Lead and Designer for the brand, app design, marketing, including copy/messaging and social media.
- The Product:
- Business-side (Merchants): Marketing & CRM platform app for SMB's with a web companion for contacts/connections management.
- Customer-side: Marketplace app for people wanting their favorite stores, restaurants, services, destinations, etc. all in one place. All categories and verticals. Your local news feed for everything happening in your neighborhood near and far (traveling).
- Available in the App Store for iOS
- https://www.nearlist.com
Visa
Design Director, Global Brand & Innovation Marketing + Experiential Events
Jul 2014 - Jan 2017
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.
- Creative Department Head & Designer — Developed a new internal creative services arm within Marketing focused on delivering agency creative for the Brand & Marketing orgs. and various other teams Comms/PR, Innovation & Strategic Partnerships, Digital Solutions and Sports Sponsorships, etc.
- All creative was concepted, designed and produced in-house for future-forward initiatives, products and partnerships in innovation digital, IoT, biometrics, wearables, POS, VR, etc. presented through experiential mediums and spaces. Managed and scheduled the creative workflow for all internal clients. Supported external agency-led projects with creative direction and sourced new creative vendors.
- Designed & produced 20+ experiential events: 3D environmental design for interior spaces, floor plans, lighting, AV, programming stages, large format print, digital screens, custom patterns & graphics, car wraps, copywriting/naming, branded decor, premium giveaways and provided leadership for product demos.
- Notable events: SXSW, Cannes, Super Bowl 50 & 51, NFL Draft & Olympic programming for Rio 2016
- Developed creative and brand assets for all Marketing channels: identity, print, digital, social, new business & partner pitches, kiosk design, photo shoots, live action video shoots, product & program launch support & leadership. Example: Visa Developer launch.
- Led Visa x NFL sponsorship creative efforts and Super Bowl 50 & 51 as a global sponsor of the league. Lead the look & feel for multi-channel sponsorship design system, advertising (non TV), POS materials, digital branding for stadiums and team & player VR content storyboards, video graphics, art & sound direction. Supported various Visa x Olympic sponsorship design projects & events for Rio 2016.
- Led eCommerce Marketing design for Visa Checkout, a new flagship digital product desktop & mobile launch creative for over 35 retailers. Example brands: Starbucks, Dunkin’ Donuts, Gap, Under Armour, Orbitiz, Virgin, and Lyft.
Houzz
Creative Director, eCommerce - Houzz Shop
Mar 2014 - Jul 2014
Houzz is the leading platform for home remodeling and design, providing an all-in-one software solution for industry professionals and tools for homeowners to update their homes from start to finish. Using Houzz, people can find ideas and inspiration, hire professionals, and shop for products. Houzz Pro (houzz.com/pro) provides home industry professionals with a business management and marketing SaaS solution that helps them to win projects, collaborate with clients and teams, and run their business efficiently and profitably. The Houzz community is made up of millions of homeowners, home design enthusiasts and home improvement professionals around the world. Our mission is to provide the best experience for home renovation and design, connecting homeowners and home professionals with the best tools, resources and vendors.
- Creative Lead & Designer — Analyzed all creative aspects of the eCom offering within the social/community focused site visual design, UX, functionality, copy, photography, brand email and all forms of online advertising driving conversion supporting 200+ shopping categories for desktop and mobile. Analysis, strategy, visual design, site merchandising & marketing, and photography production processes & operations.
- Document all learnings and best practices from best-in-breed eCom brands and sites to implement for the new Houzz "Shop" launch. This included multi-channel seasonal & holiday selling tactics and merchandise marketing approaches.
- Partner with the Retail Merchant team on eCom photography production processes and photo samples for photo shoots. Work with Editorial Team on photo concepts, thematic product selections, on-set shoot direction & production, styling & prop shopping, sourcing photographers and design systems & graphic looks for editorial selling also driving conversion.
- Structured a photo production operations plan, budgeting, eCom creative job descriptions (and Merchant Team production adds) and shoot space requirements & logistics. Integrated how existing Creative Team would be structured alongside the new eCom Photo Team.
- Reported to the Founders and Chief Editor, Content.
Williams-Sonoma, Inc.
Director, Internet Creative - eCommerce, Social, CRM & Ad
Dec 2012 - Feb 2014
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home. Our family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
- Creative Department Head — Managed all facets of creative team (13) supporting 16+ shopping categories feeding into a robust digital marketing ecosystem; 1. website & editorial design, mobile, social properties 2. brand emails & online advertising 3. digital assets for products/skus & special projects 4. product photography (1,000+ images per season) 5. global site creative for country websites.
- Upon arrival, re-structured team roles & internal workflow, project process & management
- interaction points with other teams. Implemented key promotions, made full-time hires and freelance-to-FT conversions.
- Seasonal creative planning with editorial, website merchandising & operations, UX & IT teams. Developed guidelines for new design systems. Regularly presented seasonal creative; holiday design & product launches to Brand President, Exec. Brand Creative Director and VP’s. Team administration tasks included; offer letters, reviews, goal setting, mentoring, resource planning, contingency & team succession planning.
- Highlights & Launches:
- — Brand Tumblr launch
- — Wedding Registry first iPhone app
- — Online ticketing partnership Cooking Schools & store events
- — Cooking School retail launch US & Australia
- — eCommerce country launch Australia
David Scott Design Office
Associate Creative Director, Design Director & Sr. Art Director
Oct 2005 - Dec 2012
Me, Creative Director, Designer and frequent Copywriter, rolled into one creative human. True story. Maker and Mentor, Always. Community enthusiast.I arrived at design to tell stories, solve problems, and be a student of brilliant communication everywhere — visual, verbal or written. My career stewarding nowadays can lead creative from the front, or help design teams from the back as support. I make work everyday, concept, write, design along-side teams, present our ideas forward to; Founders, Board of Directors, CMO, SVP/VP, Brand Marketing, Comms/PR, Head of Brand, Head of Design, Marketing and Program Leads, and more. Land the budget, produce the work. I simply make ideas into action — that drive results for business.Thankful for years of building, re-structuring, and launching agency services—in-house teams or agency squads. And given hybrid work vibes, I work in offices, studios, co-working spaces, home, or remote. Down for travel. In-house teams or agency squads.--Creative Roles: Freelance: Sr. strategic engagements; 5-7 month average contracts - large, medium-size brands-to-startups alike. Experience managing 1-5 people as a Sr. Creative. --Areas of Focus:— Creative Team Management— Creative Direction— Design Direction— Photography Direction— Video & Motion Direction— Concepting & Ideation— Graphic Design— Copywriting— Business Development & Pitches— Client facing— Workshop facilitation— Mentoring— Brand VIS-ID & Identity— Brand Guidelines— Advertising — Digital Marketing— Performance Marketing— Event & Experiential Design--Select Brands:Nike, Apple, Google, Tesla, Electronic Arts, Meta - Facebook, Stripe, StubHub, eBay, DocuSign, Indeed, LinkedIn, GoDaddy, Intel, HP, Visa, AMEX, Bank of America, Wells Fargo, United Airlines, Avery Dennison, Williams-Sonoma, Office Depot / Max, Dignity Health, Life Time Athletic Resorts, and Sheryl Sandbergs’s non-profit, Option B.
- Active Designer — Freelance creative roles ranging from working with in-house Brand & Marketing teams to agencies.
- In-House Teams:
- eBay Advanced UX Design Group
- Intuit Global Business Development Group
- Agencies:
- — AKQA
- — SapientRazorfish
- — Carat Fusion
- — Cibo Studios
- — Code & Theory
- — Crispin Porter + Bogusky
- — Doremus
- — DraftFCB
- — Duncan/Channon
- — EVB
- — Firewood
- — Gyro Group
- — IDEO
- — Jess3
- — Jumpstart Automotive Media
- — Landor
- — Liquid Agency
- — McCann Worldgroup
- — Mekanism
- — Modem Media
- — Momentum Design Lab
- — Odopod
- — Organic
- — Publicis Riney
- — Sequence
- — Stone Yamashita
- — 215 McCann
- — ZAAZ
David Scott Design Office
Associate Creative Director, Design Director & Sr. Art Director
Oct 2005 - Dec 2012
Me, Creative Director, Designer and frequent Copywriter, rolled into one creative human. True story. Maker and Mentor, Always. Community enthusiast.I arrived at design to tell stories, solve problems, and be a student of brilliant communication everywhere — visual, verbal or written. My career stewarding nowadays can lead creative from the front, or help design teams from the back as support. I make work everyday, concept, write, design along-side teams, present our ideas forward to; Founders, Board of Directors, CMO, SVP/VP, Brand Marketing, Comms/PR, Head of Brand, Head of Design, Marketing and Program Leads, and more. Land the budget, produce the work. I simply make ideas into action — that drive results for business.Thankful for years of building, re-structuring, and launching agency services—in-house teams or agency squads. And given hybrid work vibes, I work in offices, studios, co-working spaces, home, or remote. Down for travel. In-house teams or agency squads.--Creative Roles: Freelance: Sr. strategic engagements; 5-7 month average contracts - large, medium-size brands-to-startups alike. Experience managing 1-5 people as a Sr. Creative. --Areas of Focus:— Creative Team Management— Creative Direction— Design Direction— Photography Direction— Video & Motion Direction— Concepting & Ideation— Graphic Design— Copywriting— Business Development & Pitches— Client facing— Workshop facilitation— Mentoring— Brand VIS-ID & Identity— Brand Guidelines— Advertising — Digital Marketing— Performance Marketing— Event & Experiential Design--Select Brands:Nike, Apple, Google, Tesla, Electronic Arts, Meta - Facebook, Stripe, StubHub, eBay, DocuSign, Indeed, LinkedIn, GoDaddy, Intel, HP, Visa, AMEX, Bank of America, Wells Fargo, United Airlines, Avery Dennison, Williams-Sonoma, Office Depot / Max, Dignity Health, Life Time Athletic Resorts, and Sheryl Sandbergs’s non-profit, Option B.
- Active Designer — Freelance creative roles ranging from working with in-house Brand & Marketing teams to agencies.
- In-House Teams:
- eBay Advanced UX Design Group
- Intuit Global Business Development Group
- Agencies:
- — AKQA
- — SapientRazorfish
- — Carat Fusion
- — Cibo Studios
- — Code & Theory
- — Crispin Porter + Bogusky
- — Doremus
- — DraftFCB
- — Duncan/Channon
- — EVB
- — Firewood
- — Gyro Group
- — IDEO
- — Jess3
- — Jumpstart Automotive Media
- — Landor
- — Liquid Agency
- — McCann Worldgroup
- — Mekanism
- — Modem Media
- — Momentum Design Lab
- — Odopod
- — Organic
- — Publicis Riney
- — Sequence
- — Stone Yamashita
- — 215 McCann
- — ZAAZ
frog design
Senior Designer, Brand Team
Dec 2003 - Oct 2005
frog is a leading global creative consultancy, part of Capgemini Invent. We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation. Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and the planet. Learn more: www.frog.co
- Senior Designer, Identity, Print & Digital — Part of a small, but nimble brand design offering launched in frog's founding US office in Silicon Valley. The Founder, Hartmut Esslinger was based there. The Brand team extended frog's agency capabilities alongside Industrial Design and Strategy Teams. The agency's core competency was rooted in Industrial Design.
- Projects included; visual identity, packaging, and retail & environmental signage. We closely collaborated with the Industrial Design Team when designing structures for retail or buildings, and campuses. Web design, competitive brand audits, new business pitches, and team project management was also included as part of the Senior Designer role.
- Represented the Brand Team as a member of the frogThink design thinking workshop team — a multi-day in-person ideation workshop focused on lateral thinking to ideate new brands, products and services.
- Clients:
- — Gateway Computers
- — Grundig
- — Symantec
- — Philip Morris
- — Seagate
- — Nvidia
Academy of Art University
Adjunct Faculty, Graphic Design
Feb 2002 - Mar 2004
Established in 1929 by Sunset Magazine's creative director, Richard S. Stephens, Academy of Art University transforms aspiring students into professional artists & designers. He believed that aspiring artists, with proper instruction, hard work & dedication, could learn the skills needed to become professionals. He also believed students should be accepted into an art institution regardless of an art portfolio, and most importantly, an art education should be provided by professional artists. Academy of Art University fosters innovation through a faculty of current industry professionals, state-of-the-art facilities & curriculum in several areas of study. Graduates have been hired by companies like: Apple, EA, Nike, Pixar, Zynga & more. Through the dedication of current President Dr. Elisa Stephens & Chairman Emeritus Richard A. Stephens, Academy of Art University is keeping pace with emerging technologies & industry trends. The Academy has grown to over 18,000 students & is the largest accredited private art & design university in the nation. Academy of Art University continues its commitment to art & design while maintaining a strong connection to the passion of its founder. Majors: Acting, Advertising, Animation & Visual Effects, Architecture, Art Edu., Art History, Fashion, Fine Art, Game Design, Graphic Design, Illustration, Industrial Design, Interior Arch. & Design, Jewelry & Metal Arts, Landscape Arch., Motion Pictures & Television, Multimedia Com., Music Prod. & Sound Design for Visual Media, Photography, Visual Dev., Web Design & New Media
- Design Instructor — Taught undergraduate Graphic Design studio classes for Freshman and Sophomore level students in the Graphic Design Building; 79 New Montgomery, San Francisco. Classes: Design Fundamentals (Intro to Graphic Design), Packaging & Software Adobe suite. 3/4 per classes weekly 3hrs each.
- Tasks included: Class lectures, presentations & demos, lesson plans, syllabus creation, facilitated group critiques, mentoring and dedicated office hours for extra instruction and support.
- High School Summer Workshops Member — Taught Graphic Design studio workshops for high school art students interested in studying Graphic Design. The multi-week workshops (3 hours each) concluding with an Art Show showcasing the classes design work.
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