Alex Poole
Business consultant and interim/fractional leadership for tech companies
I partner with founders to shape and build transformative companies.
My work connects business, brand, and product. No matter what stage you’re at, I’ll help make sure your proposition is clear, your narrative is succinct, your brand is singular (strategically and aesthetically), your product is intuitive, and your future is unambiguous.
My background is in strategy, design, and helping founders build solid businesses. I've been doing this in various capacities for 20+ years across just about ever…
Work
Chelsea Football Club
https://www.chelseafc.com/enInterim leadership role where I worked exclusively with the CEO of Chelsea Football Club (Guy Lawrence) and his executive team for the 0-1 creation of the new CFC Digital Ventures, which would ultimately grow to operate a portfolio of commercial, digital-based products and services to create additional revenue streams for the Club.
For this to succeed, I needed to understand all business aspects of operating a premier football club. I also extensively interviewed and collaborated with the Club's department heads of physiotherapy, nutrition, coaching, and performance to identify key market opportunities.
My research validated an opportunity for three startup concepts that leveraged the fullest extent of CFC's expertise, credibility, and recognition: BlueFuel (sports nutrition and fitness training subscription), PhysiGo (remote sports physiotherapy), and C Score (replacement for BMI as a universal, non-biased health metric).
My resulting work included leading the creation of detailed business models and elaborate multimedia pitch decks for each. All three concepts received funding from the team's owner, Roman Abramovich. Two have since launched, and the third is still in development.
- https://www.thecollective.com
Interim leadership role where I worked directly with the founder and executive team to align ambitions and set a vision for all digital touchpoints, including FOH and BOH operations, booking/lease management, and customer services. My extensive work included mapping an robust product ecosystem, designing concept models for each product, fully designing the main customer app, and hiring key functional roles.
- https://fantasy.co
Interim director role where I developed and led the strategy, experience design, team assignments, and client relationships for projects across a broad range of industries.
Elephant
https://elephant.isInterim executive role to help fill gaps across the existing creative team, with responsibilities including creative leadership over brand and product design of client projects, team reviews and development, and business development.
Experience
Interzone
Founder, Principle Consultant
Jan 2012 - Present
Available for interim or fractional leadership and general consulting or advisory roles. Advisory and (longer-term) interim roles are detailed in past experience below. Industries Architecture, Art, Automation, Automotive, CRM, Crypto, Cybersecurity, eCommerce, Defense, Education, Entertainment, Environment, Fashion, Film, Finance, Fitness, Furniture Design, Healthcare, Hospitality, Interior Design, Luxury, Medical, Real Estate, Retail, Sports
Artmatcher
Advisor
Jan 2023 - Dec 2023
Artmatcher is a transformative tool for artists, businesses, and art lovers.
Raw Materials
Senior Creative Director (interim)
Mar 2022 - Dec 2023
Raw Materials brings together bold and ambitious company leaders and the best creative talent in the world to design and build products founded on the power of difference.
- Developed and co-led a multidisciplinary creative team of 30+
- Creative leadership on client projects
- Operational restructuring
- Team reviews and development
- Business development
Elephant
Creative Director (interim)
Apr 2020 - Apr 2022
Elephant is a creative company for ambitious brands in a connected world. We create digital product and brand experiences that feel intuitive and function beautifully.
- Creative leadership over brand and product design of client projects
- Team reviews and development
- Business development.
Fantasy
Experience Director (interim)
Sep 2019 - Apr 2022
Realizing the unimagined. Pioneering AI-powered design. Game-changing digital products & experiences since 1999.
- Developed and led strategy, experience design, team assignments, and client relationships for projects across a broad range of industries
The Collective
Director, Product Design (interim)
Nov 2018 - Sep 2020
The Collective is pioneering a new way of living together. Combining shared spaces with a communal mindset, co-living allows people to live in a place they’re proud to call home, with a diverse community of people to connect with, and events to broaden their horizons and develop their skills. We are creating a new living experience where people can come together, collaborate, learn and grow.
- Worked directly with the founder and executive team to align ambitions and set a vision for all operational touchpoints
- Mapped a robust product ecosystem
- Designed concept models for each product (including FOH and BOH operations, booking/lease management, customer services)
- Fully designing the main customer app
- Hiring and developing key functional roles
Chelsea Football Club
Director, Business & Product Design (interim)
Jan 2018 - Nov 2018
Chelsea Football Club, with over a century of rich sporting heritage, has paved the way for a superior collection of hospitality, events and leisure facilities all at one venue. Boasting 25 function rooms and 60 syndicate rooms, alongside two hotels, a sports bar and grill, a music venue, the Chelsea FC Museum, megastore, ticket office and a luxury health club and spa all found at London's most complete venue, Stamford Bridge.
- Helped establish the new CFC Digital Ventures, which would ultimately grow to operate a portfolio of commercial, digital-based products and services to create additional revenue streams for the Club
- Extensively interviewed and collaborated with the Club's department heads of physiotherapy, nutrition, coaching, and performance
- Identified key market opportunities
- Validated an opportunity for startup concepts that leveraged the fullest extent of CFC's expertise, credibility, and recognition
- Led the creation of detailed business models and elaborate multimedia pitch decks
Invisible
Head of Design (interim)
Jan 2018 - Dec 2018
Invisible is the operations innovation company that combines AI and automation with a skilled human workforce to remove strategic execution bottlenecks. Our unique approach, enabled by our process orchestration platform, secures a seamless integration of technology and talent. This unique blend sets us apart from BPO’s, RPA providers, consultancies, and AI Training firms. We are all of those and more.
- Established the discipline of design across brand and product
- Led a full company rebrand
- Mapped a comprehensive product ecosystem
- Led the design of several products
- Hired and developed key functional roles
Connected Places Catapult
Mentor & Advisor
Jan 2017 - Dec 2018
Connected Places Catapult is the UK’s innovation accelerator for cities, transport, and place leadership. We provide impartial ‘innovation as a service’ for public bodies, businesses, and infrastructure providers to catalyse step-change improvements in the way people live, work and travel.
Clippd
Advisor
Jan 2017 - Dec 2018
Clippd is a data-driven technology that helps golfers to get better faster. Our performance platform analyses each and every shot - both on and off the course - to reveal a golfer's unique golfing DNA. Clippd enables golfers to truly understand their game and make better decisions about how to play and improve.
Panaseer
Advisor
Jan 2017 - Dec 2017
Panaseer is an enterprise cybersecurity automation and data analytics company that helps organizations stop preventable breaches by ensuring security controls are fully deployed and working effectively — maximizing their security investments and resources.
Dazed
Advisor
Jan 2016 - Dec 2016
Dazed is an independent British fashion, culture and arts magazine with a reputation for groundbreaking photography, fashion and editorial. It was founded by Jefferson Hack and photographer Rankin as Dazed & Confused in 1991.
Architecture for Humanity
Advisor
Jan 2011 - Dec 2012
Architecture for Humanity is a leader in humanitarian architecture and sustainable development. We create solutions to global humanitarian challenges through the power of design. We provide vulnerable communities with vital, innovative and most of all community-driven architectural, construction and planning services.
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Product designer specializing in helping startups with UX & UI.
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