Alex Poole

Digital Innovation • Business Transformation • Design Leadership

I’m a venture consultant focused on digital innovation, business transformation, and design leadership.


Working directly with C-level leaders from startups and established companies across the US and Europe, I provide no-nonsense objectivity to challenge conventions and bring clarity, context, optimism, and opportunity to shape evolutionary thinking.


My ensuing work is extremely nuanced and confidential but frequently involves developing elaborate business models, modeling future-thinking concept…

Alex Poole

Work

  • Chelsea Football Club

    Interim leadership role where I worked exclusively with the CEO of Chelsea Football Club (Guy Lawrence) and his executive team for the 0-1 creation of the new CFC Digital Ventures, which would ultimately grow to operate a portfolio of commercial, digital-based products and services to create additional revenue streams for the Club.


    For this to succeed, I needed to understand all business aspects of operating a premier football club. I also extensively interviewed and collaborated with the Club's department heads of physiotherapy, nutrition, coaching, and performance to identify key market opportunities.


    My research validated an opportunity for three startup concepts that leveraged the fullest extent of CFC's expertise, credibility, and recognition: BlueFuel (sports nutrition and fitness training subscription), PhysiGo (remote sports physiotherapy), and C Score (replacement for BMI as a universal, non-biased health metric).


    My resulting work included leading the creation of detailed business models and elaborate multimedia pitch decks for each. All three concepts received funding from the team's owner, Roman Abramovich. Two have since launched, and the third is still in development.

    https://www.chelseafc.com/en
  • The Collective

    Interim leadership role where I worked directly with the founder and executive team to align ambitions and set a vision for all digital touchpoints, including FOH and BOH operations, booking/lease management, and customer services. My extensive work included mapping an robust product ecosystem, designing concept models for each product, fully designing the main customer app, and hiring key functional roles.

    https://www.thecollective.com
  • Fantasy

    Interim director role where I developed and led the strategy, experience design, team assignments, and client relationships for projects across a broad range of industries.

    https://fantasy.co
  • Elephant

    Interim executive role to help fill gaps across the existing creative team, with responsibilities including creative leadership over brand and product design of client projects, team reviews and development, and business development.

    https://elephant.is

Experience

  • Interzone

    Interzone

    Founder, Principle Consultant

    Jan 2012 - Present

    Available for interim or fractional leadership and general consulting or advisory roles. Advisory and (longer-term) interim roles are detailed in past experience below. Industries Architecture, Art, Automation, Automotive, CRM, Crypto, Cybersecurity, eCommerce, Defense, Education, Entertainment, Environment, Fashion, Film, Finance, Fitness, Furniture Design, Healthcare, Hospitality, Interior Design, Luxury, Medical, Real Estate, Retail, Sports

  • Artmatcher

    Artmatcher

    Advisor

    Jan 2023 - Dec 2023

    Artmatcher is a transformative tool for artists, businesses, and art lovers.

  • Raw Materials

    Raw Materials

    Senior Creative Director (interim)

    Mar 2022 - Dec 2023

    Raw Materials brings together bold and ambitious company leaders and the best creative talent in the world to design and build products founded on the power of difference.

    • Developed and co-led a multidisciplinary creative team of 30+
    • Creative leadership on client projects
    • Operational restructuring
    • Team reviews and development
    • Business development
  • Elephant

    Elephant

    Creative Director (interim)

    Apr 2020 - Apr 2022

    Elephant is a creative company for ambitious brands in a connected world. We create digital product and brand experiences that feel intuitive and function beautifully.

    • Creative leadership over brand and product design of client projects
    • Team reviews and development
    • Business development.
  • Fantasy

    Fantasy

    Experience Director (interim)

    Sep 2019 - Apr 2022

    Realizing the unimagined. Pioneering AI-powered design. Game-changing digital products & experiences since 1999.

    • Developed and led strategy, experience design, team assignments, and client relationships for projects across a broad range of industries
  • The Collective

    The Collective

    Director, Product Design (interim)

    Nov 2018 - Sep 2020

    The Collective is pioneering a new way of living together. Combining shared spaces with a communal mindset, co-living allows people to live in a place they’re proud to call home, with a diverse community of people to connect with, and events to broaden their horizons and develop their skills. We are creating a new living experience where people can come together, collaborate, learn and grow.

    • Worked directly with the founder and executive team to align ambitions and set a vision for all operational touchpoints
    • Mapped a robust product ecosystem
    • Designed concept models for each product (including FOH and BOH operations, booking/lease management, customer services)
    • Fully designing the main customer app
    • Hiring and developing key functional roles
  • Chelsea Football Club

    Chelsea Football Club

    Director, Business & Product Design (interim)

    Jan 2018 - Nov 2018

    Chelsea Football Club, with over a century of rich sporting heritage, has paved the way for a superior collection of hospitality, events and leisure facilities all at one venue. Boasting 25 function rooms and 60 syndicate rooms, alongside two hotels, a sports bar and grill, a music venue, the Chelsea FC Museum, megastore, ticket office and a luxury health club and spa all found at London's most complete venue, Stamford Bridge.

    • Helped establish the new CFC Digital Ventures, which would ultimately grow to operate a portfolio of commercial, digital-based products and services to create additional revenue streams for the Club
    • Extensively interviewed and collaborated with the Club's department heads of physiotherapy, nutrition, coaching, and performance
    • Identified key market opportunities
    • Validated an opportunity for startup concepts that leveraged the fullest extent of CFC's expertise, credibility, and recognition
    • Led the creation of detailed business models and elaborate multimedia pitch decks
  • Invisible

    Invisible

    Head of Design (interim)

    Jan 2018 - Dec 2018

    Invisible is the operations innovation company that combines AI and automation with a skilled human workforce to remove strategic execution bottlenecks. Our unique approach, enabled by our process orchestration platform, secures a seamless integration of technology and talent. This unique blend sets us apart from BPO’s, RPA providers, consultancies, and AI Training firms. We are all of those and more.

    • Established the discipline of design across brand and product
    • Led a full company rebrand
    • Mapped a comprehensive product ecosystem
    • Led the design of several products
    • Hired and developed key functional roles
  • Connected Places Catapult

    Connected Places Catapult

    Mentor & Advisor

    Jan 2017 - Dec 2018

    Connected Places Catapult is the UK’s innovation accelerator for cities, transport, and place leadership. We provide impartial ‘innovation as a service’ for public bodies, businesses, and infrastructure providers to catalyse step-change improvements in the way people live, work and travel.

  • Clippd

    Clippd

    Advisor

    Jan 2017 - Dec 2018

    Clippd is a data-driven technology that helps golfers to get better faster. Our performance platform analyses each and every shot - both on and off the course - to reveal a golfer's unique golfing DNA. Clippd enables golfers to truly understand their game and make better decisions about how to play and improve.

  • Panaseer

    Panaseer

    Advisor

    Jan 2017 - Dec 2017

    Panaseer is an enterprise cybersecurity automation and data analytics company that helps organizations stop preventable breaches by ensuring security controls are fully deployed and working effectively — maximizing their security investments and resources.

  • Dazed

    Dazed

    Advisor

    Jan 2016 - Dec 2016

    Dazed is an independent British fashion, culture and arts magazine with a reputation for groundbreaking photography, fashion and editorial. It was founded by Jefferson Hack and photographer Rankin as Dazed & Confused in 1991.

  • Architecture for Humanity

    Architecture for Humanity

    Advisor

    Jan 2011 - Dec 2012

    Architecture for Humanity is a leader in humanitarian architecture and sustainable development. We create solutions to global humanitarian challenges through the power of design. We provide vulnerable communities with vital, innovative and most of all community-driven architectural, construction and planning services.

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