Alex Poole
Business • Design • Strategy
I help shape and build transformative companies.
I have an extensive background in business strategy, customer experience, and creative leadership across just about every industry imaginable. I’ve helped Fortune 500 companies innovate, established companies launch entirely new divisions, nascent startups get off the ground, and pretty much everything in between.
At any stage, I bring a fresh perspective to fuel ambitions and growth. I work closely with founders so their mission becomes my mission,…
Work
Saronic Technologies
https://saronic.comI led the design for Saronic's brand, website, vessels, demos, and investor decks plus wrote all strategic communications (positioning, narrative, investor comms). The company subsequently raised a $55M Series A.
Chelsea Football Club
https://www.chelseafc.com/enInterim leadership role where I worked exclusively with the CEO of Chelsea Football Club (Guy Lawrence) and his executive team for the 0-1 creation of the new CFC Digital Ventures, which would ultimately grow to operate a portfolio of commercial, digital-based products and services to create additional revenue streams for the Club.
For this to succeed, I needed to understand all business aspects o…
- https://www.thecollective.com
Interim leadership role where I worked directly with the founder and executive team to align ambitions and set a vision for all digital touchpoints, including FOH and BOH operations, booking/lease management, and customer services. My extensive work included mapping an robust product ecosystem, designing concept models for each product, fully designing the main customer app, and hiring key functional roles.
- https://fantasy.co
Interim director role where I developed and led the strategy, experience design, team assignments, and client relationships for projects across a broad range of industries.
Elephant
https://elephant.isInterim executive role to help fill gaps across the existing creative team, with responsibilities including creative leadership over brand and product design of client projects, team reviews and development, and business development.
Experience
Alex Poole Studio
Founder, Principal
Jan 2012 - Present
Available for interim or fractional leadership and general consulting or advisory roles.
Artmatcher
Board Advisor
Jan 2023 - Dec 2023
Artmatcher is a transformative tool for artists, businesses, and art lovers.
Saronic
Consultant | Brand Design & Narrative
Jan 2023 - Dec 2023
Raw Materials
Senior Creative Director (interim)
Mar 2022 - Dec 2023
Raw Materials brings together bold and ambitious company leaders and the best creative talent in the world to design and build products founded on the power of difference.
- Developed and co-led a multidisciplinary creative team of 30+
- Creative leadership on client projects
- Operational restructuring
- Team reviews and development
- Business development
Volta
Consultant | Brand Strategy & Product Design
Jan 2022 - Dec 2022
NYDIG
Consultant | Product Strategy & Design
Jan 2021 - Dec 2021
Elephant
Creative Director (interim)
Apr 2020 - Apr 2022
Elephant is a creative company for ambitious brands in a connected world. We create digital product and brand experiences that feel intuitive and function beautifully.
- Creative leadership over brand and product design of client projects
- Team reviews and development
- Business development.
One Plus
Consultant | Mobile OS Innovation
Jan 2020 - Dec 2020
Ford
Consultant | Dashboard Innovation
Jan 2020 - Dec 2020
Fantasy
Experience Director (interim)
Sep 2019 - Apr 2022
Realizing the unimagined. Pioneering AI-powered design. Game-changing digital products & experiences since 1999.
- Developed and led strategy, experience design, team assignments, and client relationships for projects across a broad range of industries
The Collective
Interim | CX Strategy & Product Design Director
Nov 2018 - Sep 2020
The Collective is pioneering a new way of living together. Combining shared spaces with a communal mindset, co-living allows people to live in a place they’re proud to call home, with a diverse community of people to connect with, and events to broaden their horizons and develop their skills. We are creating a new living experience where people can come together, collaborate, learn and grow.
- Worked directly with the founder and executive team to align ambitions and set a vision for all operational touchpoints
- Mapped a robust product ecosystem
- Designed concept models for each product (including FOH and BOH operations, booking/lease management, customer services)
- Fully designing the main customer app
- Hiring and developing key functional roles
Invisible
Partner | Head of Brand & Design
Jan 2018 - Dec 2018
Invisible is the operations innovation company that combines AI and automation with a skilled human workforce to remove strategic execution bottlenecks. Our unique approach, enabled by our process orchestration platform, secures a seamless integration of technology and talent. This unique blend sets us apart from BPO’s, RPA providers, consultancies, and AI Training firms. We are all of those and more.
- Established the discipline of design across brand and product
- Led a full company rebrand
- Mapped a comprehensive product ecosystem
- Led the design of several products
- Hired and developed key functional roles
Chelsea Football Club
Operating Partner | Business Strategy & Product Design
Jan 2018 - Nov 2018
Chelsea Football Club, with over a century of rich sporting heritage, has paved the way for a superior collection of hospitality, events and leisure facilities all at one venue. Boasting 25 function rooms and 60 syndicate rooms, alongside two hotels, a sports bar and grill, a music venue, the Chelsea FC Museum, megastore, ticket office and a luxury health club and spa all found at London's most complete venue, Stamford Bridge.
- Helped establish the new CFC Digital Ventures, which would ultimately grow to operate a portfolio of commercial, digital-based products and services to create additional revenue streams for the Club
- Extensively interviewed and collaborated with the Club's department heads of physiotherapy, nutrition, coaching, and performance
- Identified key market opportunities
- Validated an opportunity for startup concepts that leveraged the fullest extent of CFC's expertise, credibility, and recognition
- Led the creation of detailed business models and elaborate multimedia pitch decks
Panaseer
Advisor
Jan 2017 - Dec 2017
Panaseer is an enterprise cybersecurity automation and data analytics company that helps organizations stop preventable breaches by ensuring security controls are fully deployed and working effectively — maximizing their security investments and resources.
Librartone
Consultant | Product Innovation & Design
Jan 2017 - Dec 2017
Connected Places Catapult
Mentor & Advisor
Jan 2017 - Dec 2018
Connected Places Catapult is the UK’s innovation accelerator for cities, transport, and place leadership. We provide impartial ‘innovation as a service’ for public bodies, businesses, and infrastructure providers to catalyse step-change improvements in the way people live, work and travel.
Clippd
Consultant | Business Strategy & Product Vision
Jan 2017 - Dec 2018
Clippd is a data-driven technology that helps golfers to get better faster. Our performance platform analyses each and every shot - both on and off the course - to reveal a golfer's unique golfing DNA. Clippd enables golfers to truly understand their game and make better decisions about how to play and improve.
Matches
Consultant | CX Platform Innovation & Design
Jan 2017 - Dec 2018
HSBC
Consultant | CX Platform Innovation & Design
Jan 2017 - Dec 2017
Canon
Consultant | CX Platform Innovation & Design
Jan 2017 - Dec 2017
Aston Martin
Consultant | CX Platform Innovation & Design
Jan 2017 - Dec 2017
Dazed
Advisor
Jan 2016 - Dec 2016
Dazed is an independent British fashion, culture and arts magazine with a reputation for groundbreaking photography, fashion and editorial. It was founded by Jefferson Hack and photographer Rankin as Dazed & Confused in 1991.
HUSH
Interim | Executive Producer & Experience Strategist
Jan 2014 - Dec 2016
Your Majesty
Interim | Head of Production & Experience Strategy
Jan 2012 - Dec 2014
Architecture for Humanity
Board Advisor
Jan 2011 - Dec 2012
Architecture for Humanity is a leader in humanitarian architecture and sustainable development. We create solutions to global humanitarian challenges through the power of design. We provide vulnerable communities with vital, innovative and most of all community-driven architectural, construction and planning services.
Tenga
Consultant | US Launch Strategy
Jan 2011 - Dec 2011
72andSunny
Director | Digital Accounts & Strategy
Jan 2007 - Dec 2009
Syrup
Senior Director | Digital Luxury Experiences
Jan 2007 - Dec 2011
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