Joe R.

Experience

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  Joe Rhew

  Fractional Head of Operations

  Sep 2021 - Present

  I partner with early stage startup founders to bring clarity to their strategy and improve their operations. I help companies prioritize what’s truly important by leveraging data, then help implement a culture of quick iterations and learnings through no code. I like to get my hands dirty and execute, but also act as a strategic thought partner to the founders. Clients include: Karrot (Daangn Market, Series D, backed by DST), Groove (Seed, backed by Resolute)

  • Groove (seed, backed by Resolute): Led product-market fit audit from survey setup to data analysis. Built out business intelligence and analytics using SQL and Data Studio
  • Karrot (Series D, backed by DST Global): Led growth strategy and ops. Set up growth strategy and KPIs. Revamped customer support ops. Streamlined paid marketing workflow

• Integromat

  Certified Partner

  Aug 2021 - Present

  Integromat is a free tool to connect apps and automate workflows using a beautiful, no-code, visual builder.

  • Use Make (fka Integromat) extensively in day-to-day operations to automate and streamline manual processes
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  Tyltgo (YC S20)

  Co-Founder & COO

  Aug 2020 - Jun 2021

  White-label, same-day delivery service for local merchants across Ontario

  • 3x’ed gross bookings in 6 months by overhauling operations to be standardized and scalable and aligning the team on a clear and focused growth strategy
  • Established foundation for stable and reliable operational rhythm by identifying and executing key initiatives including 1) establishing a defined bookkeeping and accounting process; 2) working with engineering to create an internal SQL database for ops team members to query; 3) building an operational projection model and setting KPIs; 4) creating a relay supply chain model using self-storage centres as micro fulfillment hubs; 5) designing and creating company website; 6) implementing an Applicant Tracking System for scalable hiring; 7) standardizing pricing and service agreement across all merchant partners; and 8) setting up scalable support ops on Zendesk
  • Actively participated in fundraising and helped the company raise a $2M seed round from investors incl. YC
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  Uber Eats

  Head of Marketplace Operations, Canada

  May 2019 - Apr 2020

  • Lead a team of 4 operations managers to perform continuous marketplace management of over 100+ municipalities across Canada with focus on growth, reliability, and efficiency
  • Launched a series of experiments, features, and processes to consistently exceed targets on growth and costs - increased year-over-year deliveries by x% while reducing courier costs by y%
  • Provided managerial oversight to launch walkers as a delivery mode in Canada, which accounted for c. x% of deliveries in downtown Toronto within y months of launch
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  Uber Eats

  Business Operations, Canada

  Jun 2018 - Jun 2019

  • Managed a cross-functional launch team for 3 months in leading the largest single-day launch in the history of Uber Eats across 30 cities in Canada, which increased national population coverage by c. x percentage points
  • Built out Reporting & Performance Management function using SQL and GSheet, providing transparency and enabling accountability on organization’s OKRs for key stakeholders
  • Conducted a technical analysis and modeling on x million+ historical transactions to determine the optimal pricing structure and project-managed the pilot of service fees in Canada
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  Uber

  Rides Country Lead, Korea

  May 2016 - Jun 2018

  • Collaborated closely with the product team to launch a new carpool product, uberSHARE, the first P2P product since uberX the country's banning of uberX in March 2015
  • Launched UberTRIP, an hourly rental product, to target tourists and business travelers and increased weekly city gross bookings by x% without incurring any additional costs
  • Successfully overhauled the driver partner incentive program, saving costs equal to c. x% of weekly gross bookings on average with negligible impact on churn and engagement

• Startups

  Co-Founder / Business Lead

  Sep 2012 - May 2016

  1. One Hive: e-commerce app for international customers interested in purchasing Korean fashion items 2. Foodle: mobile social networking platform with algorithmic recommendations for food enthusiasts

  • Supported UX and UI design of a mobile e-commerce service to market and sell Korean fashion items to international customers
  • As business lead, gained 10K+ users and generated revenue within the first 6 months of launching
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  Morgan Stanley

  Investment Banking Analyst

  Oct 2010 - Sep 2012

  • Selected transaction experiences include SK hynix’s US$ 248MM cross-border acquisition of Link_A_Media Devices and MBK Partners’ KRW 1.2Tn (c. US$ 1.0Bn) acquisition of a 30.9% equity stake in Woongjin Coway
  • Built detailed financial valuation Excel models, based on assumptions and hypotheses derived from financial, operational, and economic data, to test feasibility and profitability of envisaged transactions
  • Advised large Korean and multinational corporate clients on cross-border M&A transactions and other business development initiatives through providing financial and strategic analyses