Joe R.

I partner with early stage startup founders to bring clarity to their strategy and improve their operations. I help companies prioritize what’s truly important by leveraging data, then help implement a culture of quick iterations and learnings through no code. I like to get my hands dirty and execute, but also act as a strategic thought partner to the founders. Clients include: Karrot (Daangn Market, Series D, backed by DST), Groove (Seed, backed by Resolute)

• Groove (seed, backed by Resolute): Led product-market fit audit from survey setup to data analysis. Built out business intelligence and analytics using SQL and Data Studio
• Karrot (Series D, backed by DST Global): Led growth strategy and ops. Set up growth strategy and KPIs. Revamped customer support ops. Streamlined paid marketing workflow

Integromat is a free tool to connect apps and automate workflows using a beautiful, no-code, visual builder.

• Use Make (fka Integromat) extensively in day-to-day operations to automate and streamline manual processes

White-label, same-day delivery service for local merchants across Ontario

• 3x’ed gross bookings in 6 months by overhauling operations to be standardized and scalable and aligning the team on a clear and focused growth strategy
• Established foundation for stable and reliable operational rhythm by identifying and executing key initiatives including 1) establishing a defined bookkeeping and accounting process; 2) working with engineering to create an internal SQL database for ops team members to query; 3) building an operational projection model and setting KPIs; 4) creating a relay supply chain model using self-storage centres as micro fulfillment hubs; 5) designing and creating company website; 6) implementing an Applicant Tracking System for scalable hiring; 7) standardizing pricing and service agreement across all merchant partners; and 8) setting up scalable support ops on Zendesk
• Actively participated in fundraising and helped the company raise a $2M seed round from investors incl. YC

• Lead a team of 4 operations managers to perform continuous marketplace management of over 100+ municipalities across Canada with focus on growth, reliability, and efficiency
• Launched a series of experiments, features, and processes to consistently exceed targets on growth and costs - increased year-over-year deliveries by x% while reducing courier costs by y%
• Provided managerial oversight to launch walkers as a delivery mode in Canada, which accounted for c. x% of deliveries in downtown Toronto within y months of launch

• Managed a cross-functional launch team for 3 months in leading the largest single-day launch in the history of Uber Eats across 30 cities in Canada, which increased national population coverage by c. x percentage points
• Built out Reporting & Performance Management function using SQL and GSheet, providing transparency and enabling accountability on organization’s OKRs for key stakeholders
• Conducted a technical analysis and modeling on x million+ historical transactions to determine the optimal pricing structure and project-managed the pilot of service fees in Canada

• Collaborated closely with the product team to launch a new carpool product, uberSHARE, the first P2P product since uberX the country's banning of uberX in March 2015
• Launched UberTRIP, an hourly rental product, to target tourists and business travelers and increased weekly city gross bookings by x% without incurring any additional costs
• Successfully overhauled the driver partner incentive program, saving costs equal to c. x% of weekly gross bookings on average with negligible impact on churn and engagement

1. One Hive: e-commerce app for international customers interested in purchasing Korean fashion items 2. Foodle: mobile social networking platform with algorithmic recommendations for food enthusiasts

• Supported UX and UI design of a mobile e-commerce service to market and sell Korean fashion items to international customers
• As business lead, gained 10K+ users and generated revenue within the first 6 months of launching

• Selected transaction experiences include SK hynix’s US$ 248MM cross-border acquisition of Link_A_Media Devices and MBK Partners’ KRW 1.2Tn (c. US$ 1.0Bn) acquisition of a 30.9% equity stake in Woongjin Coway
• Built detailed financial valuation Excel models, based on assumptions and hypotheses derived from financial, operational, and economic data, to test feasibility and profitability of envisaged transactions
• Advised large Korean and multinational corporate clients on cross-border M&A transactions and other business development initiatives through providing financial and strategic analyses