Lilla Cosgrove

Founded Candid, building digital and physical products and teams for 10+ years

I'm a product executive and cofounder of Candid, with experience across product management, product marketing, UX design, and data. I have worked on direct-to-consumer and B2B products, scaling our DTC business at Candid to ~$100million ARR.

My background has been particularly focused on businesses that span a physical and digital experience. At Candid, our experience included nearly 40 retail stores, as well as a full in-house manufacturing line for our aligner products. At Alfred and onefinesta…

Lilla Cosgrove



  • Candid™


    Cofounder and CPO

    Apr 2017 - Aug 2023

    Deliver a seamless end to end clear aligner experience to the patient and the doctor.

    • Ran the product, product marketing, and data teams
  • Hello Alfred

    Hello Alfred

    Founding Team Member and Nyc General Manager

    Sep 2014 - Apr 2017

    We’re building the future of living.

    • General Manager of NYC operation
    • Led development of first website and mobile app
    • Launched SF market
  • Onefinestay


    Operations Manager

    May 2013 - Sep 2014

    Enjoy the finest homes and service all around the world

    • Launched LA market
  • Autodesk


    Project Management and QA Contractor

    Dec 2012 - May 2013

    How the world gets designed and made. #MakeAnything

    • Partnered with product and eng to plan, test and release all new features

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