Founded Candid, building digital and physical products and teams for 10+ years
I'm a product executive and cofounder of Candid, with experience across product management, product marketing, UX design, and data. I have worked on direct-to-consumer and B2B products, scaling our DTC business at Candid to ~$100million ARR.
My background has been particularly focused on businesses that span a physical and digital experience. At Candid, our experience included nearly 40 retail stores, as well as a full in-house manufacturing line for our aligner products. At Alfred and onefinestay, we built products to help deliver the most seamless, anticipatory experience possible in homes across the country. I solve problems by focusing on the best and most efficient solution, whether that means the solution is a digital feature, a service delivery update, or a physical product innovation. I've built 10+ websites, 3 mobile apps, and countless internal tools.
In recent years, my particular focus has been on product line expansions and the product strategy, pricing, and positioning that goes into new product launches. I love user research and quantitative insights where possible, but I bias towards speedy launches that help us understand the real dynamics of the market.
I love consumer products, climate tech, and health tech, as well as skiing, surfing, and cycling.
Originally a direct to consumer health tech company delivering orthodontic solutions to patients - now a B2B solution offering a superior physical product, AI-driven remote monitoring, and a full suite of digital tools to dentists to allow them to grow their businesses and serve their patients more efficiently and effectively.
A consumer and B2B product that offered in home help to residents of large buildings and building groups. Positioned as the next generation of building amenity, the service would do things like drop off your groceries in your fridge, coordinate and manage your home cleanings or maintenance requests, pick up and deliver your laundry and dry cleaning, and much more.
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