Lilla Cosgrove

Founded Candid, building digital and physical products and teams for 10+ years

I'm a product executive and cofounder of Candid, with experience across product management, product marketing, UX design, and data. I have worked on direct-to-consumer and B2B products, scaling our DTC business at Candid to ~$100million ARR.

My background has been particularly focused on businesses that span a physical and digital experience. At Candid, our experience included nearly 40 retail stores, as well as a full in-house manufacturing line for our aligner products. At Alfred and onefinesta…

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Work

Candid
Originally a direct to consumer health tech company delivering orthodontic solutions to patients - now a B2B solution offering a superior physical product, AI-driven remote monitoring, and a full suite of digital tools to dentists to allow them to grow their businesses and serve their patients more efficiently and effectively.
https://www.candidco.com/
Home - Hello Alfred
- General Management
- Product Management
A consumer and B2B product that offered in home help to residents of large buildings and building groups. Positioned as the next generation of building amenity, the service would do things like drop off your groceries in your fridge, coordinate and manage your home cleanings or maintenance requests, pick up and deliver your laundry and dry cleaning, and much more.
https://www.helloalfred.com/

Experience

Candid™
Cofounder and CPO
Apr 2017 - Aug 2023
Deliver a seamless end to end clear aligner experience to the patient and the doctor.
- Ran the product, product marketing, and data teams
Hello Alfred
Founding Team Member and Nyc General Manager
Sep 2014 - Apr 2017
We’re building the future of living.
- General Manager of NYC operation
- Led development of first website and mobile app
- Launched SF market
Onefinestay
Operations Manager
May 2013 - Sep 2014
Enjoy the finest homes and service all around the world
- Launched LA market
Autodesk
Project Management and QA Contractor
Dec 2012 - May 2013
How the world gets designed and made. #MakeAnything
- Partnered with product and eng to plan, test and release all new features

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