Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
MJ Deery
Creative Director
I've been a Creative Director / writer for 20 years. I help my clients become category leaders by crafting branding platforms and developing campaigns that differentiate them from their competition and emotionally resonate with their target audience. Most recently I've been working on social impact initiatives from corporate brands to grassroots startups. Issue areas I've worked in include sustainable food systems, apparel production, access to quality education, health equity, trans rights, you…
Work
California Dept of Public Health: Exposing Tobacco Industry's Flavors Tacticsery
https://www.mjdeery.com/kidsmenueThis campaign exposed the tobacco industry's deceptive marketing tactics to addict youth. We photographed real tobacco products, designed to look kids' favorite flavors, and used the copy to tell the truth.
Experience
Matter Unlimited
Director of Story
Apr 2021 - May 2023
I led the agency as a director of narrative from strategic multi-year positioning platforms to more tactical and immediate campaign creation. Projects include Merck for Mothers video creation to illustrate the company's work in combatting maternal mortality around the world. Launched Tyson Foods' first-ever communication strategy and execution of their carbon reduction process. Reinvigorated life into the Save the Music brand, creating a multi-channel campaign development plan and anthem video featuring Jon Batiste's Grammy-award winning single. The film won industry recognition from the Gail Awards and is used to increase donations at in person and online events.
- Won anthem awards, and a Gail Award. Grew the team two-fold.
Duncan Channon
Creative Director
Feb 2017 - Apr 2021
Led the concepting and development of award-winning campaigns for the California Department of Public Health's anti-tobacco unit. Increased public awareness of vaping, lifting the veil on the tobacco industry's deceptive marketing tactics.
- Our work led to such an uptick in public awareness that after five years of campaign production, flavored tobacco actually made it onto the California state ballot and voters decided to outlaw it statewide.
mekanism
Creative Director
Mar 2012 - May 2016
Led client work for Nordstrom, Jim Beam, and Alaska Airlines .
- After a grueling 4-month pitch process, I helped win the Alaska Airlines account, constituting the agency's biggest piece of business.
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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