Rob Shapiro
- Product
- VP of Product
- Team Building
- Advisor
- Product
- Product Strategy
Product leader and operator with experience scaling from 0 to growth stage
I have 10+ years of experience building and leading high performing, inclusive, and collaborative product, engineering and design organizations. I help scale businesses by understanding customers, building solutions for their pain points, operationalizing an organization and driving go-to-market strategy.
If you put a box around me, I operate as a VP of Product. If you you set me loose, I enjoy organizing daily-operations, helping executives align around a clear strategy, rolling out go-to-market…
- Elasticsearch
- Asana
- Zapier
- Figma
- Jira
Work
SaaS Spend Management & Procurement Software | Tropic
- VP of Product
https://tropicapp.ioGain visibility & control over every dollar, contract, and supplier in one place. It’s the spend management software, data, and procurement services you can trust.
Muck Rack for journalists and public relations
- VP of Product
https://Muckrack.comUse Muck Rack to find journalists, get press for your story, monitor the news and report on the impact of your PR. Journalists can build portfolios and accelerate their careers.
- Elasticsearch
Experience
Tropic
VP of Product
Mar 2021 - Jan 2023
Joined as 9th employee and first executive hire. Primary person responsible for transition from a professional services organization to a B2B SaaS company. Build products (and teams to support them) across the procurement process. This included a portal for all employees at a company to submit requests (with OTP authentication), workflow tools to govern the process of purchasing software, contract management functionality, usage monitoring of SaaS platforms via API integrations.
- Scaled team from 9 to ~300
- Developed B2B SaaS platform with 6 distinct products supporting end-to-end procurement workflow
- Grew product team to 7 people, supporting 5 designers and ~40 engineers
Muck Rack
VP of Product
May 2013 - Feb 2021
B2B SaaS for public relations teams used to find journalists, monitor news, report on coverage and collaborate with teammates. Architected a platform that allowed for creating and maintaining hundreds of thousands of profiles for journalists, indexing news and social media posts in Elasticsearch. This database sat alongside tools build for CRM-style workflows applied to public relations. Joined as 4th employee.
- Scaled from 4 people to ~250+
- Lead product team of 5, supporting ~35 engineers and 4 designers
- Oversaw strategy, goal setting and product-led ARR expansion
- Built human-in-the-loop system alongside web scraping and machine learning processes to maintain a database of people and media outlets
Send me Talent
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