Will Rocklin

Los Angeles, CA, USA

fCPO (ex-Google, ex-Square, ex-Sequoia backed Head of Product)

Hello. I'm an fCPO who primarily supports non technical founders go from zero to one across B2B, B2C and Enterprise by working on Product, Strategy & Growth.

Previously, I built and scaled products at Google, Square and Safara, a Sequoia-backed travel startup as their Head of Product. At Safara, Will hired and managed the team, shipped a website and iOS app that netted thousands of customers, a repurchase rate of 40%, an NPS score of 72 and $1M in GMV in 9 months.

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Work

Crate.AI
Crate is a seed-stage B2C AI social app backed by Amazon that gives users the ability to create, share and and organize content from across the web regardless of platform.

Over a three month engagement with the founder/CEO Anna Bofa (ex-Google, ex-Meta, ex-Pinterest), I worked as a fractional CPO. We co-created a product vision, strategy and roadmap, focused the app's flow vastly improving its UX. …
https://www.crate.co/
Safara
- Chief Product Officer
Seed stage B2C hotel booking marketplace backed by Sequoia
- Delivered $1M GMV in 9 months, NPS score of 72, 40% repurchase rate and thousands of customers
- Led product vision, strategy and roadmap in collaboration with CEO and cross-functional leadership
- Staffed and managed Product & Design teams, recruited Engineering
- Launched web and iOS apps from scratch, successfully delivered innovative value-prop feature set
https://www.safara.com
Square
- Product Manager
Square Register (now called Point of Sale)
* Owned roadmap. Defined, launched, measured dozens of remarkable features from inception to delivery
* Leveraged analytics, SQL for data-driven insights to drive product roadmap optimize user experience
* Collaborated cross-functionally with two Engineering teams of 40 ICs, Design, Marketing, and Sales
* Named inventor on four patent applications
https://square.com
YouTube
- Product Manager
Monetization team
* Scoped and pitched "shoppable" video product that was prioritized and staffed
https://youtube.com
Otis.ai
- Chief Product Officer
- Advisor
Otis.ai is a seed-stage B2B AI-powered digital marketing platform for SMBs. Accepted into TechStars. Product Hunt #5 Product of the Week. 4.5 stars on the App Store.
- Created product strategy, built roadmap, conducted competitive analysis
- Launched first iOS app using Agile development that successfully acquired first 100 customers
https://meetotis.com/

Experience

M Accelerator
Advisor
Nov 2023 - Present
M Accelerator is a program tailored for founders across cultures and borders. As an Advisor, I help their startups on fundraising, go to market, innovation, product/market fit, and growth.
- Partner with startups on innovation, product-led growth, and strategy.
Crate
Advisor
Sep 2023 - Present
Crate is an AI-powered shareable artifact that is filled with data collected from across the internet
- Partner with Founder/CEO on growth, product and strategy
Freedom Solar, Llc
Fractional Product Manager
Oct 2021 - Present
Freedom Solar is a top-10 U.S. residential and commercial solar installation company approaching $1B in revenue.
- Lead end-to-end product development for proprietary enterprise platform using Agile methodologies
- Manage and lead cross-functional Engineering, Design and QA teams
- Lead user research, identify customer insights to drive product roadmap and feature developmentFreedom Solar is a top-10 U.S. residential and commercial solar installation company approaching $1B in revenue.
Safara
Head of Product
Jul 2021 - Dec 2022
Seed stage B2C hotel booking marketplace backed by Sequoia
- Delivered $1M GMV in 9 months, NPS score of 72, 40% repurchase rate and thousands of customers
- Led product vision, strategy and roadmap in collaboration with CEO and cross-functional leadership
- Staffed and managed Product & Design teams, recruited Engineering
- Launched web and iOS apps from scratch, successfully delivered innovative value-prop feature set
Gated
Fractional Product Manager
May 2021 - Aug 2021
Seed-stage B2C startup that provides a simple, secure way to filter email.
- Developed roadmap and internal product management processes
Otis Ai
fCPO and Advisor
Sep 2019 - May 2021
Seed-stage B2B AI-powered digital marketing platform for SMBs. Accepted into TechStars. Product Hunt #5 Product of the Week. 4.5 stars on the App Store.
- Created product strategy, built roadmap, conducted competitive analysis
- Launched first iOS app using Agile development that successfully acquired first 100 customers
I&co
Vice President of Product
Sep 2016 - Nov 2018
Inamoto is a design agency and tech incubator that released a B2C smart display for family connection.
- Set product vision and strategy
- Conducted market analysis, created product roadmap
- Recruited and managed Engineering, Data and Design teams
- Launched beta with 70% retention, shipped iOS & Android apps, acquired first 50 users
Square
Product Manager
Jan 2013 - Aug 2016
Square Register (now called Point of Sale)
- Owned roadmap. Defined, launched, measured dozens of remarkable features from inception to delivery
- Leveraged analytics, SQL for data-driven insights to drive product roadmap optimize user experience
- Collaborated cross-functionally with two Engineering teams of 40 ICs, Design, Marketing, and Sales
- Named inventor on four patent applications
You Tube
Product Manager
Oct 2010 - Dec 2012
A video sharing and social media platform owned by Google.
- Product Manager, Monetiziation
- Global Product Specialist, Consumer & Monetization
Google
Analytical Lead and Account Manager
Jun 2008 - Sep 2010
Google's mission is to organize the world’s information and make it universally accessible and useful.
- Created, optimized and managed campaigns as an AdWords Expert that aligned with business objectives and drove sales across Search, Display and Video ads
- Strengthened relationships with Fortune 100 clients and their agency partners