Will R.

Los Angeles, CA, USA

fCPO (ex-Google, ex-Square, ex-Sequoia backed Head of Product)

Hello. I'm an fCPO who primarily supports non technical founders go from zero to one across B2B, B2C and Enterprise by working on Product, Strategy & Growth.


Previously, I built and scaled products at Google, Square and Safara, a Sequoia-backed travel startup as their Head of Product. At Safara, Will hired and managed the team, shipped a website and iOS app that netted thousands of customers, a repurchase rate of 40%, an NPS score of 72 and $1M in GMV in 9 months.

Will R.

Work

  • Crate.AI

    Crate is a seed-stage B2C AI social app backed by Amazon that gives users the ability to create, share and and organize content from across the web regardless of platform.


    Over a three month engagement with the founder/CEO Anna Bofa (ex-Google, ex-Meta, ex-Pinterest), I worked as a fractional CPO. We co-created a product vision, strategy and roadmap, focused the app's flow vastly improving its UX. …

    crate.co
  • Safara

    Seed stage B2C hotel booking marketplace backed by Sequoia

    • Delivered $1M GMV in 9 months, NPS score of 72, 40% repurchase rate and thousands of customers
    • Led product vision, strategy and roadmap in collaboration with CEO and cross-functional leadership
    • Staffed and managed Product & Design teams, recruited Engineering
    • Launched web and iOS apps from scratch, successfully delivered innovative value-prop feature set
    safara.com
  • Square

    Square Register (now called Point of Sale)

    * Owned roadmap. Defined, launched, measured dozens of remarkable features from inception to delivery

    * Leveraged analytics, SQL for data-driven insights to drive product roadmap optimize user experience

    * Collaborated cross-functionally with two Engineering teams of 40 ICs, Design, Marketing, and Sales

    * Named inventor on four patent applications

    square.com
  • YouTube

    Monetization team

    * Scoped and pitched "shoppable" video product that was prioritized and staffed

    youtube.com
  • Otis.ai

    Otis.ai is a seed-stage B2B AI-powered digital marketing platform for SMBs. Accepted into TechStars. Product Hunt #5 Product of the Week. 4.5 stars on the App Store.

    • Created product strategy, built roadmap, conducted competitive analysis
    • Launched first iOS app using Agile development that successfully acquired first 100 customers
    meetotis.com

Experience

  • M Accelerator

    M Accelerator

    Advisor

    Nov 2023 - Present

    M Accelerator is a program tailored for founders across cultures and borders. As an Advisor, I help their startups on fundraising, go to market, innovation, product/market fit, and growth.

    • Partner with startups on innovation, product-led growth, and strategy.
  • Crate

    Crate

    Advisor

    Sep 2023 - Present

    Crate is an AI-powered shareable artifact that is filled with data collected from across the internet

    • Partner with Founder/CEO on growth, product and strategy
  • Freedom Solar, Llc

    Freedom Solar, Llc

    Fractional Product Manager

    Oct 2021 - Present

    Freedom Solar is a top-10 U.S. residential and commercial solar installation company approaching $1B in revenue.

    • Lead end-to-end product development for proprietary enterprise platform using Agile methodologies
    • Manage and lead cross-functional Engineering, Design and QA teams
    • Lead user research, identify customer insights to drive product roadmap and feature developmentFreedom Solar is a top-10 U.S. residential and commercial solar installation company approaching $1B in revenue.
  • Safara

    Safara

    Head of Product

    Jul 2021 - Dec 2022

    Seed stage B2C hotel booking marketplace backed by Sequoia

    • Delivered $1M GMV in 9 months, NPS score of 72, 40% repurchase rate and thousands of customers
    • Led product vision, strategy and roadmap in collaboration with CEO and cross-functional leadership
    • Staffed and managed Product & Design teams, recruited Engineering
    • Launched web and iOS apps from scratch, successfully delivered innovative value-prop feature set
  • Gated

    Gated

    Fractional Product Manager

    May 2021 - Aug 2021

    Seed-stage B2C startup that provides a simple, secure way to filter email.

    • Developed roadmap and internal product management processes
  • Otis Ai

    Otis Ai

    fCPO and Advisor

    Sep 2019 - May 2021

    Seed-stage B2B AI-powered digital marketing platform for SMBs. Accepted into TechStars. Product Hunt #5 Product of the Week. 4.5 stars on the App Store.

    • Created product strategy, built roadmap, conducted competitive analysis
    • Launched first iOS app using Agile development that successfully acquired first 100 customers
  • I&co

    I&co

    Vice President of Product

    Sep 2016 - Nov 2018

    Inamoto is a design agency and tech incubator that released a B2C smart display for family connection.

    • Set product vision and strategy
    • Conducted market analysis, created product roadmap
    • Recruited and managed Engineering, Data and Design teams
    • Launched beta with 70% retention, shipped iOS & Android apps, acquired first 50 users
  • Square

    Square

    Product Manager

    Jan 2013 - Aug 2016

    Square Register (now called Point of Sale)

    • Owned roadmap. Defined, launched, measured dozens of remarkable features from inception to delivery
    • Leveraged analytics, SQL for data-driven insights to drive product roadmap optimize user experience
    • Collaborated cross-functionally with two Engineering teams of 40 ICs, Design, Marketing, and Sales
    • Named inventor on four patent applications
  • You Tube

    You Tube

    Product Manager

    Oct 2010 - Dec 2012

    A video sharing and social media platform owned by Google.

    • Product Manager, Monetiziation
    • Global Product Specialist, Consumer & Monetization
  • Google

    Google

    Analytical Lead and Account Manager

    Jun 2008 - Sep 2010

    Google's mission is to organize the world’s information and make it universally accessible and useful.

    • Created, optimized and managed campaigns as an AdWords Expert that aligned with business objectives and drove sales across Search, Display and Video ads
    • Strengthened relationships with Fortune 100 clients and their agency partners

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