Will Rocklin

Experience

• 

  M Accelerator

  Advisor

  Nov 2023 - Present

  M Accelerator is a program tailored for founders across cultures and borders. As an Advisor, I help their startups on fundraising, go to market, innovation, product/market fit, and growth.

  • Partner with startups on innovation, product-led growth, and strategy.
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  Crate

  Advisor

  Sep 2023 - Present

  Crate is an AI-powered shareable artifact that is filled with data collected from across the internet

  • Partner with Founder/CEO on growth, product and strategy
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  Freedom Solar, Llc

  Fractional Product Manager

  Oct 2021 - Present

  Freedom Solar is a top-10 U.S. residential and commercial solar installation company approaching $1B in revenue.

  • Lead end-to-end product development for proprietary enterprise platform using Agile methodologies
  • Manage and lead cross-functional Engineering, Design and QA teams
  • Lead user research, identify customer insights to drive product roadmap and feature developmentFreedom Solar is a top-10 U.S. residential and commercial solar installation company approaching $1B in revenue.
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  Safara

  Head of Product

  Jul 2021 - Dec 2022

  Seed stage B2C hotel booking marketplace backed by Sequoia

  • Delivered $1M GMV in 9 months, NPS score of 72, 40% repurchase rate and thousands of customers
  • Led product vision, strategy and roadmap in collaboration with CEO and cross-functional leadership
  • Staffed and managed Product & Design teams, recruited Engineering
  • Launched web and iOS apps from scratch, successfully delivered innovative value-prop feature set
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  Gated

  Fractional Product Manager

  May 2021 - Aug 2021

  Seed-stage B2C startup that provides a simple, secure way to filter email.

  • Developed roadmap and internal product management processes
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  Otis Ai

  fCPO and Advisor

  Sep 2019 - May 2021

  Seed-stage B2B AI-powered digital marketing platform for SMBs. Accepted into TechStars. Product Hunt #5 Product of the Week. 4.5 stars on the App Store.

  • Created product strategy, built roadmap, conducted competitive analysis
  • Launched first iOS app using Agile development that successfully acquired first 100 customers
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  I&co

  Vice President of Product

  Sep 2016 - Nov 2018

  Inamoto is a design agency and tech incubator that released a B2C smart display for family connection.

  • Set product vision and strategy
  • Conducted market analysis, created product roadmap
  • Recruited and managed Engineering, Data and Design teams
  • Launched beta with 70% retention, shipped iOS & Android apps, acquired first 50 users
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  Square

  Product Manager

  Jan 2013 - Aug 2016

  Square Register (now called Point of Sale)

  • Owned roadmap. Defined, launched, measured dozens of remarkable features from inception to delivery
  • Leveraged analytics, SQL for data-driven insights to drive product roadmap optimize user experience
  • Collaborated cross-functionally with two Engineering teams of 40 ICs, Design, Marketing, and Sales
  • Named inventor on four patent applications
• 

  You Tube

  Product Manager

  Oct 2010 - Dec 2012

  A video sharing and social media platform owned by Google.

  • Product Manager, Monetiziation
  • Global Product Specialist, Consumer & Monetization
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  Google

  Analytical Lead and Account Manager

  Jun 2008 - Sep 2010

  Google's mission is to organize the world’s information and make it universally accessible and useful.

  • Created, optimized and managed campaigns as an AdWords Expert that aligned with business objectives and drove sales across Search, Display and Video ads
  • Strengthened relationships with Fortune 100 clients and their agency partners