Los Angeles, CA, USA

Will R.

fCPO (ex-Google, ex-Square, ex-Sequoia backed Head of Product)

Hello. I'm an fCPO who primarily supports non technical founders go from zero to one across B2B, B2C and Enterprise by working on Product, Strategy & Growth.

Previously, I built and scaled products at Google, Square and Safara, a Sequoia-backed travel startup as their Head of Product. At Safara, Will hired and managed the team, shipped a website and iOS app that netted thousands of customers, a repurchase rate of 40%, an NPS score of 72 and $1M in GMV in 9 months.

Hire Will

Advisor Search Engine Early Startup Internet Services Travel Accommodations FinTech Digital Media Chief Product Officer

Fractional CPO rates

Work

Crate.AI

crate.co

Crate is a seed-stage B2C AI social app backed by Amazon that gives users the ability to create, share and and organize content from across the web regardless of platform.

Over a three month engagement with the founder/CEO Anna Bofa (ex-Google, ex-Meta, ex-Pinterest), I worked as a fractional CPO. We co-created a product vision, strategy and roadmap, focused the app's flow vastly improving its UX. And with market research and iteration we saw core KPIs rise month over month.

A testimonial from Anna: "So so so helpful. There’s a distinct ‘before’ and ‘after’ I talked with Will. Since working together, I’ve seen a clear shift in the way we approach challenges. I now have greater conviction than ever we’re tackling the right problems in the right ways to unlock growth. Especially as a solo founder, I’ve really valued, appreciated and needed Will’s strategic insight and product sense."

Go-to-Market Strategy Chief Product Officer AI Strategy Artificial Intelligence Leadership

Safara

safara.com

Seed stage B2C hotel booking marketplace backed by Sequoia

Delivered $1M GMV in 9 months, NPS score of 72, 40% repurchase rate and thousands of customers
Led product vision, strategy and roadmap in collaboration with CEO and cross-functional leadership
Staffed and managed Product & Design teams, recruited Engineering
Launched web and iOS apps from scratch, successfully delivered innovative value-prop feature set

Chief Product Officer

Square

square.com

Square Register (now called Point of Sale)

* Owned roadmap. Defined, launched, measured dozens of remarkable features from inception to delivery

* Leveraged analytics, SQL for data-driven insights to drive product roadmap optimize user experience

* Collaborated cross-functionally with two Engineering teams of 40 ICs, Design, Marketing, and Sales

* Named inventor on four patent applications

Product Manager

YouTube

youtube.com

Monetization team

* Scoped and pitched "shoppable" video product that was prioritized and staffed

Product Manager

Otis.ai

meetotis.com

Otis.ai is a seed-stage B2B AI-powered digital marketing platform for SMBs. Accepted into TechStars. Product Hunt #5 Product of the Week. 4.5 stars on the App Store.

Created product strategy, built roadmap, conducted competitive analysis
Launched first iOS app using Agile development that successfully acquired first 100 customers

Chief Product Officer Advisor

Experience

Nov 2023 — Present

M Accelerator

Advisor

M Accelerator is a program tailored for founders across cultures and borders. As an Advisor, I help their startups on fundraising, go to market, innovation, product/market fit, and growth.

Partner with startups on innovation, product-led growth, and strategy.

Sep 2023 — Present

Crate

Advisor

Crate is an AI-powered shareable artifact that is filled with data collected from across the internet

Partner with Founder/CEO on growth, product and strategy

Oct 2021 — Present

Freedom Solar, Llc

Fractional Product Manager

Freedom Solar is a top-10 U.S. residential and commercial solar installation company approaching $1B in revenue.

Lead end-to-end product development for proprietary enterprise platform using Agile methodologies
Manage and lead cross-functional Engineering, Design and QA teams
Lead user research, identify customer insights to drive product roadmap and feature developmentFreedom Solar is a top-10 U.S. residential and commercial solar installation company approaching $1B in revenue.

Jul 2021 — Dec 2022

Safara

Head of Product

Seed stage B2C hotel booking marketplace backed by Sequoia

Delivered $1M GMV in 9 months, NPS score of 72, 40% repurchase rate and thousands of customers
Led product vision, strategy and roadmap in collaboration with CEO and cross-functional leadership
Staffed and managed Product & Design teams, recruited Engineering
Launched web and iOS apps from scratch, successfully delivered innovative value-prop feature set

May 2021 — Aug 2021

Gated

Fractional Product Manager

Seed-stage B2C startup that provides a simple, secure way to filter email.

Developed roadmap and internal product management processes

Sep 2019 — May 2021

Otis Ai

fCPO and Advisor

Seed-stage B2B AI-powered digital marketing platform for SMBs. Accepted into TechStars. Product Hunt #5 Product of the Week. 4.5 stars on the App Store.

Created product strategy, built roadmap, conducted competitive analysis
Launched first iOS app using Agile development that successfully acquired first 100 customers

Sep 2016 — Nov 2018

I&co

Vice President of Product

Inamoto is a design agency and tech incubator that released a B2C smart display for family connection.

Set product vision and strategy
Conducted market analysis, created product roadmap
Recruited and managed Engineering, Data and Design teams
Launched beta with 70% retention, shipped iOS & Android apps, acquired first 50 users

Jan 2013 — Aug 2016

Square

Product Manager

Square Register (now called Point of Sale)

Owned roadmap. Defined, launched, measured dozens of remarkable features from inception to delivery
Leveraged analytics, SQL for data-driven insights to drive product roadmap optimize user experience
Collaborated cross-functionally with two Engineering teams of 40 ICs, Design, Marketing, and Sales
Named inventor on four patent applications

Oct 2010 — Dec 2012

You Tube

Product Manager

A video sharing and social media platform owned by Google.

Product Manager, Monetiziation
Global Product Specialist, Consumer & Monetization

Jun 2008 — Sep 2010

Google

Analytical Lead and Account Manager

Google's mission is to organize the world’s information and make it universally accessible and useful.

Created, optimized and managed campaigns as an AdWords Expert that aligned with business objectives and drove sales across Search, Display and Video ads
Strengthened relationships with Fortune 100 clients and their agency partners

Will R.

fCPO (ex-Google, ex-Square, ex-Sequoia backed Head of Product)