Zeeshan A.

Product Designer

I previously worked at Meta on the Instagram Retail Ads team, simplifying ad experiences on feeds and stories. Prior to that, I led the design team at Careem (acquired by Uber) as it scaled to 40 million users in the Middle East region.

I currently live in Toronto, Canada, and enjoy exploring nature here when it's not super cold.

I am currently designing generative AI experiences at AnecdoteAI. I am open to fractional product design roles in B2B SaaS and consumer products. +1 if it's GenAI or crypto domain.

Hire Zeeshan

Figma Ride Sharing Social Network Senior Product Designer Product Management

Notion Product Design

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Fractional Senior Product Designer rates

Work

Instagram retail video ads

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Instagram Video ads perform poorly compared to static image ads. I designed and tested multiple experiments to improve the conversion rate for video ads.

Product Design

Figma Prototyping Usability Testing Design Thinking

Patient health information

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Simplified complex electronic health records for Doctors at CircleMedical. Reduced time to fill patient details by 25%.

Figma Product Design User Research Prototyping

Careem captain rewards

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Conceptualized end-to-end rewards program for drivers on Careem (acquired by Uber). This led to a $2 million incremental ARR.

Product Design

Figma Prototyping User Research

Experience

Sep 2022 — Sep 2023

Circle Medical

Senior Product Designer

Leading the design for EHR (Electronic health records) used by over 200 providers at Circle.
Re-designed ePrescriptions feature that improved time to send a prescription

Jun 2017 — Aug 2021

Careem

Lead Product Designer

Led the captain app design revamp. Used by over 1 million driver partners to serve 800k rides everyday.
Involved in hiring and setting processes. Interviewed >50 people as the team grew from 5 to 20 people.

Sep 2016 — Jun 2017

Wingify

UI/UX Designer

Worked on multiple invitatives under the new B2C products division called Foundry.
Designed dashboards for PushCrew, a B2B push notifications web app with 2 million USD annual revenue.

Jul 2015 — Sep 2016

GreedyGame

UI/UX Designer

Worked closely with brands like Amazon, Titan, Quickr and Marico to create an effective brand strategy for mobile game advertising which was then served to more than 40 million gamers in India.