- DesignMarketingFractional Recruiting
Compare the top creative recruitment agencies by specialty, fees, and fit. Plus a faster, lower-cost fractional alternative.
Zeeshan A.
Product Designer
I previously worked at Meta on the Instagram Retail Ads team, simplifying ad experiences on feeds and stories. Prior to that, I led the design team at Careem (acquired by Uber) as it scaled to 40 million users in the Middle East region.
I currently live in Toronto, Canada, and enjoy exploring nature here when it's not super cold.
I am currently designing generative AI experiences at AnecdoteAI. I am open to fractional product design roles in B2B SaaS and consumer products. +1 if it's GenAI or crypto domain.
Work
Instagram retail video ads
shorturl.atInstagram Video ads perform poorly compared to static image ads. I designed and tested multiple experiments to improve the conversion rate for video ads.
Patient health information
shorturl.atSimplified complex electronic health records for Doctors at CircleMedical. Reduced time to fill patient details by 25%.
Careem captain rewards
shorturl.atConceptualized end-to-end rewards program for drivers on Careem (acquired by Uber). This led to a $2 million incremental ARR.
Experience
Meta
Product Designer
Sep 2022 - Sep 2023
- Designed and launched multiple experiments to increase conversion rate for Instagram shop ads
- Improved ad creation experience on Facebook ads manager for Shop ads
Circle Medical
Senior Product Designer
Aug 2021 - Sep 2022
- Leading the design for EHR (Electronic health records) used by over 200 providers at Circle.
- Re-designed ePrescriptions feature that improved time to send a prescription
Careem
Lead Product Designer
Jun 2017 - Aug 2021
- Led the captain app design revamp. Used by over 1 million driver partners to serve 800k rides everyday.
- Involved in hiring and setting processes. Interviewed >50 people as the team grew from 5 to 20 people.
Wingify
UI/UX Designer
Sep 2016 - Jun 2017
- Worked on multiple invitatives under the new B2C products division called Foundry.
- Designed dashboards for PushCrew, a B2B push notifications web app with 2 million USD annual revenue.
GreedyGame
UI/UX Designer
Jul 2015 - Sep 2016
- Worked closely with brands like Amazon, Titan, Quickr and Marico to create an effective brand strategy for mobile game advertising which was then served to more than 40 million gamers in India.
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