- User Research
I previously worked at Meta on the Instagram Retail Ads team, simplifying ad experiences on feeds and stories. Prior to that, I led the design team at Careem (acquired by Uber) as it scaled to 40 million users in the Middle East region.
I currently live in London and enjoy exploring local coffee shops
I am currently designing generative AI experiences at AnecdoteAI. I am open to fractional product design roles in B2B SaaS and consumer products.
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