Ex-Founder with Leadership Roles at Meta and Amazon, Specializing in Product and Design and helping scale products
I have a unique perspective as a creative operator, spanning from starting companies that have been acquired to corporate innovation, startup advising, and leading teams of all sizes. I've gone from developing initial product ideas to scaling products for a global user base in the billions.
I most recently held the position of Sr. Product Design Director at WhatsApp, where I led a global team of product designers and contributed to shaping messaging for over 2.5 billion users. I focused most of my attention on expanding and growing platforms for monetization.
I founded and served as the CEO of the Cabin Mobile App, which Samsung acquired and was awarded the title of the best family app on Google Play.
I help create the first news iPad app, "The Daily," in collaboration with Apple. This app ranked as the third highest-grossing app for two years and won a People's Choice Webby Award.
At present, I offer advisory services to organizations like AI.IV, and I am open to engaging in fractional roles with companies that are dedicated to developing products for scalability and meaningful impact
I led and created a global team responsible for driving innovation in Samsung's mobile services focusing on emerging technologies like voice, AR, VR, AI, and messaging. I collaborated with various business units and regularly presented to Samsung's co-CEOs.
I spearheaded the launch of several AR/computer vision experiences for the world's most widely used mobile camera. My responsibilities encompassed directing business strategies, ideation and product development, market introduction, partnership establishment with companies like Redbull, Giphy, Microsoft, Disney, MLB, and Unity, as well as coordination with global engineering teams.
I was leading the Product Design teams for WhatsApp Monetization (e-commerce, SaaS, payments, Ads, business discovery, API, SMB App and integrations of business ecosystem with consumer experience.
Lead Global serving 3B users
Launched Payments platform in Brazil and e-commerce experience with JioMart in India
Jan 2021 — Present
Iv.ai
Advisor
From large-scale panels to social and document analysis, IV.AI converts unstructured qualitative data to statistical natural language summaries so you can back up your decisions with the power of AI.
Advisor - specialize in growth and product design
Jun 2021 — Jun 2022
Amazon
Head of User Experience Design and Research, Amazon Kids
Amazon -- world leading commerce, media, devices and cloud company.
Lead the Product design, marketing and research teams for Amazon Kids subscription servivce.
Creative lead for suite of hardware - Tablet, Alexa kids speakers, wearable and mobile.
Lead the development of in house game studio.
Nov 2014 — Apr 2020
S
Samsung
VP, North America Mobile Innovation Head & GM of Samsung's AI Platform (Bixby)
Global hardware company
During my time at Samsung, I managed the product portfolio at Samsung Next and established the NYC office. I created the North America Mobile Innovation program and design teams driving annual revenue exceeding $100 million from services like Samsung VR,
Nov 2013 — Dec 2015
Techstars
Mentor
The worldwide network that helps entrepreneurs succeed.
Advised 4 different cohorts of companies
Mar 2013 — Nov 2014
Cabin Mobile App
CEO
Mobile App focused to help families stay better connected
Company was acquired by Samsung.
Voted best App in it's category in Google Play 2014.
Oct 2010 — Dec 2012
News Corp
Senior Vice President -- Executive Creative Director of the the Daily Ipad App
Publishing and media company
I was the creative and product lead for the first news iPad App. Launched the publication with close collaboration with Apple.
Won Webby People's choice award.
While at The Daily, we also co-developed iPad apps for the NFL 2012 Super Bowl and Angry Birds Gravity game.
TECHCRUNCH: “…this could be the first iPad app to beat Angry Birds and, more important, truly bring journalism into the 21st century.
Nov 2008 — Nov 2010
Aol
Vice President and Group Creative Director for Aol Media
AOL Media
Served as the creative lead for AOL Media; managing a team of 40+ while overseeing the creative and user experience for all 100+ AOL websites.
Played a central role in digital strategy-related needs: managing multi-million dollar outsourced projects, advertising concepts, innovation for new products and set the tone and direction for the entire design team.
