Adrian B.

Experience

• 

  SmarterTravel

  Vice President of Engineering

  Jan 2018 - Jan 2022

  SmarterTravel is a digital marketing company and leading provider of personalized travel recommendations and targeted trav- el content to US consumers. The Company’s proprietary algorithms go beyond keyword search to provide a high-performance marketing channel to reach both consumer and business travelers. SmarterTravel was formed from Cognius, a leading deliver- er of targeted digital content to more than 20 million Americans, across more than a dozen properties.

  • Owned delivery of 60 million daily third party emails, providing targeted digital marketting revenue
  • Led the development of a hotel booking site, creating a platform for the company to pivot to travel
  • Led the acquisition of SmarterTravel Media properties, including technical due diligence and transition of operations bringing on an engaged travel audience, content and several marketing channels
  • Co-founded the DEI Council, serving as member and executive sponsor, incorporating principles of diversity, belonging and inclusion in all aspects of the business
  • Created and drove the engineering delivery process, ensuring alignment with business goals, leading to fo- cused business outcomes
  • Introduced and maintained critical security best practices across the enterprise through Ops and IT, protect- ing intellectual property, PII and reputation.
  • Reported to the executive board during bi-weekly meetings, providing transparency on all engineering deliv- eries and performance management
  • Co-authored long term business plans and was a key stakeholder in quarterly planning to ensure consistent and urgent progress towards the vision
  • Drove an Engineering promotion ladder, providing clarity around performance expectations for each role and guidelines for promotion
  • Served as Interim Head of People, leading and developing both Talent Acquisition and Human Resources, growing the company 30% YoY while increasing talent density
• 

  Lumiradx

  Director of Engineering

  Jan 2014 - Jan 2018

  LumiraDx provides award-winning health information exchange and devices to help ensure quality care for more than 5 million patients and improve care outcomes. It was founded with key leadership from Alere including Alere’s CEO and co-founders.

  • Deployed the Scaled Agile Framework (SAFe), to better coordinate a quickly growing engineering depart- ment leading to an acceleration of the release cycle and improved quality.
  • Provided hands-on leadership and coordination of Engineering, DBA, DevOps and QA
  • Owned Architectural/Platform Roadmap, maintaining alignment with company needs and client deliverables
  • Led Platform Architecture Team to focus on security and scaling
  • Introduced oversight throughout SDLC for all development, by creating and leading improving the accuracy of estimates by 30% and reducing wasted development time
  • Oversaw Corporate IT Team and Corporate Information Security
• 

  Abbot

  Director of Engineering

  Jan 2011 - Jan 2014

  Abbott provides award-winning point-of-care diagnostic testing and a host of healthcare solutions

  • Architecture and implementation of an integrated solution for health information exchange (HIE) across sev- eral communities in a primarily Java environment
  • Responsible for product development, hands-on leadership and coordination, recruiting and development of engineering, DBA and QA teams
  • Maintained architecture/operations roadmap
  • Technical due diligence of several components and companies which were being considered to assist with development
  • Moved development to a continuous integration model and introduce consistent peer reviews
  • Revamped Recruiting/Interview/Onboarding which was successful in speeding up effective growth
  • Introduced DevOps as a core component of development
  • Major contributor in effort to replace portions of a J2EE healthcare provider-facing solution with a • ruby on rails (RoR) application
  • Architecture and implementation of RoR patient portal for managing patient health information
  • Design and Implementation of 2 way ETL bridge between schemas using Oracle Data Integrator
  • Strozzi Institute Embodied Leadership training (2014)
  • Contributed in graphic design and sales/marketing and overall product roadmap