Andre Martins

I help companies build and grow successful products

LinkedIn // 15+ years w/ startups (YC, FRC) and Fortune 100s (Walmart, Unilever) // 4+ years at Disney // 2x Founder // Advisor & Board Member // 500+ PMs & Designers mentored

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I'm available for mentorship and fractional positions in Product Management, Growth and User Experience.

Let me know how I can help your team and product.

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Work

All streaming updates and recommendations in a single place
- Product Management
Filmelier helps you find and discover new movies to watch on streaming and cinemas. Don't lose time browsing endlessly. Forget the algorithms. Find curated lists built by specialists and stay updated on what's new.
https://www.filmelier.com/br
Technology Education for Latam
- VP of Product
Awari is an education startup upskilling Latam with a modern approach to education. We offer project-driven, cohort-based courses, and students receive feedback and one-on-one mentorship from mentors who work at companies like Disney, Apple, Google and other top companies.
https://awari.com.br
The world’s first global collegiate university
- Senior Director of Product
Woolf exists to promote academic excellence, broaden access to higher education, and guard values that are humane, democratic and international.
https://woolf.university/

Experience

Awari
VP of product and Advisor
Feb 2021 - Present
EdTech Bootcamp (Accelerated by YC W21)
- VP of product and advisor, reporting directly to the CEO
- Leading a team of 20+ people, including CS, Engineering, Operations, Product and Learning
- Hiring and department restructuring
- Implementing agile processes across the company
- GTM strategy for the product that became responsible for 90% of the company revenue in 2 months
Woolf
Senior Director of Product
Sep 2021 - Sep 2022
College as a Service startup funded by FRC (First Round Capital)
- Director of Product and ELT member, reporting to the CEO
- Fully remote agile teams, in various countries (US, EMEA, Latam)
- Implementing new brand transition and design system
- Creating user stories, doing feature refinement and leading the product roadmap
- Recruiting and managing 2 PMs and 2 designers and coordinating with CTO and engineers
- Establishing agile processes and reports for teams
- Building user flows to fix the UX and the product
- Launching 10+ new features in less than a year, changing all aspects of the product
Filmelier
Product & Design Manager
May 2019 - Feb 2021
A TV guide for streaming
- Leading an Agile team of FE / BE developers, QAs, Designers and Marketing specialists + (5 members + contractors)
- Rebranding and design system implementation
- Competitive intelligence and Market research
- Coordinating contractors for UX Research and SEO Consultancy for improvements
- Leading the transition of a legacy code into a new version, including no-code (Webflow)
- Expansion on multiple markets and localization initiatives
- 1300% organic traffic growth with 32m pageviews in one year

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Product Management Executive | x-Google | x-Amazon | x-Walmart | E-commerce | Onmi-Channel Retail | Advisor | Mentor | Coach