Dan Maccarone

Helping startups to launch and grow over their first 12-24 months, honing product strategy, creating MVP+ Roadmaps, building the product team and, ultimately launching and evolving the product itself.

Fractional CPO / Strategist / UX Designer / Author / Podcast Host

I'm the founder of Charming Robot, a product strategy, ux, design and branding studio. With over 25 years in tech, my role also consists of bringing that experience to early stage start ups (seed to series B) as a fractional Chief Product Officer.

My industry expertise includes media, fashion, FinTech (web 3 included), MedTech and eCommerce. Former clients include: Hulu, Rent the Runway, Foursquare, NYTimes, WSJ, SNL, TD Ameritrade, Learnvest, Nicole Miller, Rachel Zoe, Novartis, and Blade.

Dan Maccarone


  • Charming Robot

    Charming Robot

    Chief Executive Officer and Co-founder

    Jul 2011 - Present

    we're a team of highly specialized user experience, branding, visual design and front-end coders working across multiple industries with huge multinationals and prefunding startups alike. say hello!

  • Hard Candy Shell

    Hard Candy Shell

    Co-founder and Partner

    Jul 2007 - Jun 2011

    hard candy shell is creative agency focused on making the best products on the internet. we work with incredible brands to design and build experiences people love. we focus on strategy, ux/ui design and front-end development for web experiences and ios apps. what that really means is a lot of prototyping and collaboration with our clients and not a ton of presentations, meetings, and documents. we’ve done this kind of stuff for amazing companies like nbc, foursquare, barclay’s, the new republic, bloomberg, disney, jetsetter, ebay, news corp, samsung, the discovery channel, aol, and ea sports. if you want to be like them find out more at www.hardcandyshell.com or shoot us an email at workwithus@hardcandyshell.com.

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    David Berzin
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