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Geoffroy B.

Hi! I’m Geoffroy, and I’d like to help you build winning products and teams, faster.

I bring 12 years of product leadership experience at Capsule, Foursquare, and Google. I joined Capsule when it was a 7-person team, pre-launch, and ran product management and design for 3 years. I then led an initiative to build and market a new SAAS product from a pie-in-the-sky idea, through product market fit, through scaling. In three years we went from idea to 100s of sales, including some of the largest health systems in the country, successfully competing with companies 10x our size. I was at Foursquare before that, I led our search & discovery initiatives, working closely with design and data science, and launching our iPad app. I also led Foursquare’s launch of the industry’s first passive location awareness platform, now ubiquitous on smartphones.

Product-led companies excel at three things: 1. They take a complex service and turn it into a consistently simple and delightful customer experience that builds lasting trust and creates a deep moat. 2. They create sustainable, scalable growth engines. And 3. They learn and adjust to new information quickly, and that allows them to capture the business opportunities ahead of them before their competition does. I’d like to help you foster that product leadership.

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Geoffroy B.

Work

Foursquare for iPad

medium.com
Foursquare for iPad

From September 2013 to December 2015, I was the PM in charge of in-app search recommendations, helping users discovery great places to go. My team was responsible for the evolution of the home screen in the new Foursquare 8 app. In late 2014, we also launched Foursquare for iPad.

Experience

Apr 2023 — Present
Capsule

Capsule

Head of Product and General Manager

capsule is a healthcare technology company reconnecting medication to the healthcare system. we are rebuilding the $425bn pharmacy industry from the inside out – the things you see and the things you don’t see. our team makes the same promise to each other as the one we’ve made to our customers: everybody needs some looking after sometimes. we're the type of team that is there to lend a helping hand to each other. we’ll never lose sight of the fact that behind all of the complexity of healthcare we’re just people looking after other people. we’re a relentlessly positive and optimistic crew, looking for other passionate, curious, and resourceful people. if you’re a data-driven long-term thinker and you think you can help lead capsule as we build an iconic and enduring brand, we want to hear from you. capsule is backed by thrive capital, the virgin group, and some of the most successful healthcare executives in the country. our investors have also backed instagram, oscar health, warby pa

Sep 2012 — Dec 2015
Foursquare

Foursquare

Product Manager

From September 2013 to December 2015, I was the PM in charge of in-app search recommendations, helping users discovery great places to go. My team was responsible for the evolution of the home screen in the new Foursquare 8 app. In late 2014, we also launched Foursquare for iPad.