Data and Analytics Executive with 15+ years synthesizing business opportunities from data at NYTimes, Peloton, etc.
I currently lead the Advertising Analytics function at the New York Times with previous posts leading Data Science and Engineering at Peloton and Analytics functions at Trulia (subsidiary of Zillow) and at Foursquare.
As a leader, I build trust and rapport with counterparts and stakeholders with quality analyses and reliable reports. I emphasize measurable results and execution over slide decks; I lean on the teams I lead in surface novel insights from their day to day tasks while refining and prioritizing the analytics needs of the company to ensure appropriate, data-driven investments are made to enable strategic business decisions.
As an individual contributor, I defined and refined company-wide subscription and engagement metrics, built reverse ETL pipelines from data warehouse to CRM to power all customer communications, and interpreted A/B tests to determine optimal customer journeys among other projects. As the head of the data and analytics function, I separated the achievable and practical from the shiny but inconsequential, communicating value propositions up and down the chain to enable each level of contributor to make decisions with the best available information.
I am currently on parental leave until June 2025, looking to onboard a new client to define and execute a data strategy and establish functional best practices.
The New York Times is an American daily newspaper based in New York City. The New York Times covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews.
Partner with counterpart business and data teams to identify opportunities for strategy alignment and revenue growth.
Aug 2023 — Present
Go Fractional
Fractional Data Executive & Operator
Go Fractional matches startups and growing businesses with fractional talent who have the specific background and experience required in 48 hours. || #paid is a creator marketplace where brands and creators connect, collaborate, and measure their creator marketing campaigns.
Hired as a data contractor for #paid, a creator marketplace platform. Supported operational data needs with interim solutions to enable Creators to connect with Brands by specified criteria.
Sep 2015 — Sep 2022
Peloton Interactive
Senior Director of Data Science
Motivation that moves you.
First data hire in 2015; led a 40 person Data Science & Engineering team as the most senior data executive at Peloton in 2021.
Initially supported performance marketing efforts (as startups urgently need to attract the necessary customers to survive). Ultimately supported every other business and product area before implementing a hub and spoke model for analytics.
As a technical contributor, built 30+ pipelines from Amazon Redshift to Salesforce Marketing Cloud and assisted with subsequent customer relationship management (CRM) tool and customer data platform (CDP) migrations as the business evolved.
Jul 2014 — Apr 2015
Trulia
Strategy and Sales Analytics
With more neighborhood details than any other real estate app, Trulia can help you discover a place you’ll love to live.
Dec 2012 — Jun 2014
Foursquare
Analytics and Finance
Where Matters: Put the most trusted, independent location data and technology platform to work for your business.
