Helen Park-Wheat
Fractional Data Scientist
I am a Data and Analytics leader with 14 years of experience building data functions and driving revenue in finance and consumer and b2b technology industries.
I come from Foursquare, Trulia and Peloton, having spent the last 7 years building out Data Science from scratch at Peloton. As a frequent first or only data hire, I have worked with a wide spectrum of tools and resources to build data solutions to propel the business forward. I build trust and rapport with counterparts and stakeholders with quality analyses and reliable reports. I emphasize measurable results and execution over slide decks; I lean on the teams I have had the honor to lead in surfacing novel insights from their day to day tasks while I refine and prioritize the analytics needs of the company to ensure appropriate, data-driven considerations are made in strategic business decisions. As an individual contributor, I defined and refined company-wide subscription and engagement metrics, built reverse ETL pipelines from data warehouse to CRM to power all customer communications and interpreted A/B tests to determine optimal customer journeys among other projects. As the head of the data function, I separated the achievable and practical from the shiny but inconsequential, communicating value propositions up and down the chain to enable each level of contributor to make decisions with the best available information.
Experience
Peloton Cycle
Senior Director of Data Science
Sep 2015 - May 2023
Motivation that moves you.
- Data Science
Trulia
Strategy and Sales Analytics
Jul 2014 - Apr 2015
With more neighborhood details than any other real estate app, Trulia can help you discover a place you’ll love to live.
Foursquare
Analytics and Finance
Dec 2012 - Jun 2014
Where Matters: Put the most trusted, independent location data and technology platform to work for your business.
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