Helen Park-Wheat

New York, NY, USA

  1. Data
  2. Fractional Data Scientist
  3. Data Analysis
  4. Data Strategy
  5. Statistical Analysis
  6. Leadership

Data and Analytics Executive with 15+ years synthesizing business opportunities from data at NYTimes, Peloton, etc.

I currently lead the Advertising Analytics function at the New York Times with previous posts leading Data Science and Engineering at Peloton and Analytics functions at Trulia (subsidiary of Zillow) and at Foursquare.


As a leader, I build trust and rapport with counterparts and stakeholders with quality analyses and reliable reports. I emphasize measurable results and execution over slide decks; I lean on the teams I lead in surface novel insights from their day to day tasks while refining and pr…

  1. SQL
    SQL
  2. Python
    Python
  3. Microsoft Excel
    Microsoft Excel
  4. Looker
    Looker
  5. Tableau
    Tableau
Book Time with Helen
Helen Park-Wheat

Work

Experience

  • The New York Times

    The New York Times

    Executive Director, Advertising Analytics

    Feb 2024 - Present

    The New York Times is an American daily newspaper based in New York City. The New York Times covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews.

    • Partner with counterpart business and data teams to identify opportunities for strategy alignment and revenue growth.
  • Go Fractional

    Go Fractional

    Fractional Data Executive & Operator

    Aug 2023 - Present

    Go Fractional matches startups and growing businesses with fractional talent who have the specific background and experience required in 48 hours. || #paid is a creator marketplace where brands and creators connect, collaborate, and measure their creator marketing campaigns.

    • Hired as a data contractor for #paid, a creator marketplace platform. Supported operational data needs with interim solutions to enable Creators to connect with Brands by specified criteria.
  • Peloton Interactive

    Peloton Interactive

    Senior Director of Data Science

    Sep 2015 - Sep 2022

    Motivation that moves you.

    • First data hire in 2015; led a 40 person Data Science & Engineering team as the most senior data executive at Peloton in 2021.
    • Initially supported performance marketing efforts (as startups urgently need to attract the necessary customers to survive). Ultimately supported every other business and product area before implementing a hub and spoke model for analytics.
    • As a technical contributor, built 30+ pipelines from Amazon Redshift to Salesforce Marketing Cloud and assisted with subsequent customer relationship management (CRM) tool and customer data platform (CDP) migrations as the business evolved.
  • Trulia

    Trulia

    Strategy and Sales Analytics

    Jul 2014 - Apr 2015

    With more neighborhood details than any other real estate app, Trulia can help you discover a place you’ll love to live.

  • Foursquare

    Foursquare

    Analytics and Finance

    Dec 2012 - Jun 2014

    Where Matters: Put the most trusted, independent location data and technology platform to work for your business.

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