Helen Park-Wheat

I come from Foursquare, Trulia and Peloton, having spent the last 7 years building out Data Science from scratch at Peloton. As a frequent first or only data hire, I have worked with a wide spectrum of tools and resources to build data solutions to propel the business forward. I build trust and rapport with counterparts and stakeholders with quality analyses and reliable reports. I emphasize measurable results and execution over slide decks; I lean on the teams I have had the honor to lead in surfacing novel insights from their day to day tasks while I refine and prioritize the analytics needs of the company to ensure appropriate, data-driven considerations are made in strategic business decisions. As an individual contributor, I defined and refined company-wide subscription and engagement metrics, built reverse ETL pipelines from data warehouse to CRM to power all customer communications and interpreted A/B tests to determine optimal customer journeys among other projects. As the head of the data function, I separated the achievable and practical from the shiny but inconsequential, communicating value propositions up and down the chain to enable each level of contributor to make decisions with the best available information.