Jason Seiden

Dallas, TX, USA

GTM Transformation

Both as an executive advisor and marketing leader, I use a repeatable framework to guide teams through critical moments of transition. 

My framework helps teams achieve predictable, profitable growth by doing three things: (1) addressing gaps in revenue data and reporting; (2) rooting out structural disconnects in and between Marketing, Sales, Support, and RevOps; and (3) facilitating adoption of AI-powered marketing programs.

I focus on 90-day sprints to deliver quick, iterative improvements…

Jason Seiden

Work

Experience

  • INGENEV Power

    CEO

    Dec 2025 - Present

    Developing new GTM motion, validating ICP, preparing company for its next funding round.

  • HeyHire

    HeyHire

    Member of the Board of Advisors

    Mar 2023 - Present

    HeyHire provides restaurants, stores, and similar types of employers with the easiest way to hire local talent.

    • Advise on product development, go-to-market, and sector-specific issues.
  • Truckstop.com

    SVP Marketing

    Mar 2025 - Nov 2025

    $165M, PE-backed SaaS company providing a 2-sided marketplace for freight brokers (shippers) and carriers.

  • Cielo Talent

    Cielo Talent

    VP Growth & Innovation

    Apr 2023 - Mar 2024

    Cielo is the world’s leading Talent Acquisition Partner, helping companies across the globe stay ahead in the race for talent with fresh TA strategies & RPO solutions.

    • Led go-to-market efforts for non-RPO products and services, including Digital Accelerators and Employer Brand Advisory.
  • Wedge

    Wedge

    Chief Strategy Officer

    May 2022 - Mar 2023

    Wedge is a recruiting SaaS company offering a dead-simple video interviewing solution to high volume hirers.

    • Facilitated 500% year-over-year growth.
  • Ultimate Software

    Ultimate Software

    Services Excellence Fellow, User Adoption

    Jan 2018 - Aug 2019

    Now part UKG, Ultimate Software provides payroll, time clock, and HRIS solutions to enterprise companies around the globe.

    • Innovated new user adoption metrics
    • Improved adoption of product configuration tools, lowering customer support costs
    • Created the SKO deck
    • Ideated + led development of a literal piece of art, based on customer feedback, that hung in the lobby at HQ
  • Brand Amper (acquired by The Muse June, 2017)

    Brand Amper (acquired by The Muse June, 2017)

    Cofounder

    Sep 2014 - Aug 2017

    Brand Amper LLC was founded to improve the way professionals communicate in the digital environment. Our SaaS tool arms employees to take advantage of social business opportunities—regardless of which platforms they use or how often they engage. Our technology works by taking professional through a structured process that reconciles their professional and personal experiences into a single, Profersonal™ (professional + personal) brand that is complete and compelling. By simplifying their message and showing them the power of associating with their employer’s brands, we help professionals create the right impression for their peers and prospects who are researching them 24/7. Based in Chicago, we are one of the first companies to take an employee-centric approach to employer branding. We strive to push the boundaries of what is considered typical which makes Brand Amper a place where you never have the same day twice.

    • Ideated, created, sold, and successfully managed post-sale integration of a brand communication tool that captures employee stories at scale.
    • Brand Amper (now The Muse's BrandBuilder) was the first tool of its kind to make it easy to capture, organize, and analyze employee-generated content at scale, streamlining employer branding and creating a positive, responsible "voice of employee" alternative to LinkedIn or Glassdoor.
    • Brand Amper drove down the time needed to generate recruitment marketing content by 90%, while reducing the cost of content capture by 33% 50% (as compared to a traditional recruitment marketing agency).
    • The technology was named one of 6 "Awesome New Start Ups"​ at the 2014 HR Technology Conference, and was acquired by The Muse in 2017. In 2018, it was called out by Fast Company in their description of The Muse on their 2018 list of the 50 Most Innovative Companies.