- MarketingCMO
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Dallas, TX, USA
I diagnose stuck GTM motions, fix the root cause of the problem(s), and leave behind working systems and a team that can keep operating without me.
My methodology has produced consistent results across companies from $15M to $1.3B in size, in industries ranging from digital media, recruiting, and professional services to logistics, energy infrastructure, and WorkTech.
Examples of results: eliminated $3M+ in wasteful spend, improved funnel conversions 150%, and shortened a sales cycle by 66%.
It's t…
Senior Vice President, Marketing
$165M PE-backed freight matching SaaS. Parachuted in during industry contraction to stop the bleeding: 5 Marketing leaders in 3 years, ballooning costs, stagnant conversions.
Stopped the Cash Burn:
• Slashed marketing budget 22% in 6 months while maintaining pipeline velocity
• Cut digital ad spend $1M (40%) in 10-week sprint
• Improved ad spend efficiency 75% and…
Service Excellence Fellow
$1.3B publicly traded HR SaaS. Engaged to reduce service costs as a percent of revenue while improving customer value delivery.
Found the Hidden Cost Driver:
• Identified critical gaps in adoption metrics that had executives blind to what actually was driving customer success
• Created user-level adoption scoring model by consolidating data from Customer Success, Account…
Chief Strategy Officer
Angel-backed Talent Acquisition SaaS startup burning cash on wrong customers and bloated product roadmap. Engaged to refine ICP, pivot GTM, and cut waste.
Cut the Fat:
• Eliminated $600K in non-performing annual marketing expense while growing qualified pipeline
• Reduced sales cycle 66% by refining ICP and pivoting from partnerships to direct sales
• Killed 9 months of…
CRO
Jun 2026 - Present
Establishing positioning, GTM motions, and agentic marketing infrastructure.
CRO
Dec 2025 - Present
Developing new GTM motion, validating ICP, preparing company for its next funding round.
Member of the Board of Advisors
Mar 2023 - Present
HeyHire provides restaurants, stores, and similar types of employers with the easiest way to hire local talent.
SVP Marketing
Mar 2025 - Nov 2025
$165M, PE-backed SaaS company providing a 2-sided marketplace for freight brokers (shippers) and carriers.
VP Growth & Innovation
Apr 2023 - Mar 2024
Cielo is the world’s leading Talent Acquisition Partner, helping companies across the globe stay ahead in the race for talent with fresh TA strategies & RPO solutions.
Chief Strategy Officer
May 2022 - Mar 2023
Wedge is a recruiting SaaS company offering a dead-simple video interviewing solution to high volume hirers.
Services Excellence Fellow, User Adoption
Jan 2018 - Aug 2019
Now part UKG, Ultimate Software provides payroll, time clock, and HRIS solutions to enterprise companies around the globe.
Cofounder
Sep 2014 - Aug 2017
Brand Amper LLC was founded to improve the way professionals communicate in the digital environment. Our SaaS tool arms employees to take advantage of social business opportunities—regardless of which platforms they use or how often they engage. Our technology works by taking professional through a structured process that reconciles their professional and personal experiences into a single, Profersonal™ (professional + personal) brand that is complete and compelling. By simplifying their message and showing them the power of associating with their employer’s brands, we help professionals create the right impression for their peers and prospects who are researching them 24/7. Based in Chicago, we are one of the first companies to take an employee-centric approach to employer branding. We strive to push the boundaries of what is considered typical which makes Brand Amper a place where you never have the same day twice.