Joe Procopio

I'm a multi-exit, multi-failure entrepreneur.

Exits include Automated Insights (acquired by Vista Equity Partners) and ExitEvent (acquired by Capitol Broadcasting). I write for Inc. Magazine, Built In, TechCrunch, and others. I advise several VC-backed, growth-stage startups. I'm also the founder of Teaching Startup.

At Automated Insights, the founder and I co-invented the first publicly available NLG platform and led the company to an eventual acquisition by Vista Equity Partners in 2015. Then in 2017, I joined Spiffy as CPO, and helped lea…

Joe Procopio



  • Growers


    Chief Product Officer

    Aug 2023 - Present

    Growers is building digital technology to move the agricultural industry forward. Our vision is to put easy-to-access tech in the hands of every farmer, advisor, and retailer in the industry.

    • Created from scratch and took ownership of a cohesive and flexible product roadmap to manage the development of a full-stack platform of multiple web and native mobile apps and several technology and marketplace programs.
    • Reorganized the product and engineering teams and reintegrated them into the organization to optimize output at all points from the inception of business ideas to the development of features to sales and marketing to support and customer success.
    • Scrapped and replaced a cumbersome and complex series of business, product, and development methodologies to reduce time to delivery of features and programs by well over 80%. Launched a white-label storefront product to first paying customer in 45 days f
    • Driving the strategy and objectives of the company on the development of two native mobile apps (Growers and Growers Retail) where all previous tech was web-based. Integrated a 14-person third-party team into our product and engineering organization.
    • Establishing a results-oriented culture and data-driven product development approach into the organization, starting at the executive level and into a feedback loop through customer success.
  • Spiffy


    Chief Product Officer

    Aug 2017 - Jul 2023

    Spiffy is a technology-driven, mobile on-demand vehicle maintenance company, currently active in 50+ metro markets across the country.

    • Owned the roadmap of a full-stack service-on-demand platform of over 10 web and mobile apps, including B2C web and mobile app with ~1 million users, B2B fleet apps with ~1,000 customers, technician app for ~500 employees.
    • Produced and enhanced app function and tech vertically within the automotive industry, including parts and labor, invoicing, fleet management, etc, as well as horizontally via white label into any mobile, on-demand service and/or marketplace for vendors,
    • Developed strategic partnerships with cutting edge startups and Fortune 500 companies alike, including Amazon, Ford, Shell, Turo, Goodyear, Firestone, RepairPal, Safelite, TireRack, Carvana, MOTOR, Mann + Hummel, and others.
    • Worked tightly with the CEO and CTO on business strategy. Worked closely with the strategy team, data services, operations, customer care and success, and marketing on the positioning of our on-demand services platform, marketplaces, apps, portals, and ot
    • Achieved a number of milestones as a member of the executive team, including growth from four locations to 50+, strategic fundraising of over $50 million, revenue growth from $2 million to over $60 million with positive EBITDA reached in 2022, and the acq
    • Researched, integrated, launched, and grew product lines such as white-label software and services, Amazon DSP services and software, tires and parts marketplaces and services, reconditioning services, and more.
  • Automated Insights

    Automated Insights

    Chief Product Officer

    Jun 2010 - Jul 2018

    Automated Insights was the first commercially available Natural Language Generation/Generative AI platform. Yahoo Fantasy Football and the Associated Press Quarterly Earnings Reports still use the platform today, among many others. Company has rebranded as Stats Perform.

    • Co-developed and patented the first commercially available Natural Language Generation/Generative AI platform.
    • Co-led Automated Insights from its inception through $11.5 million in VC funding and its acquisition by Vista Equity Partners in 2015. Remained in role to 2017 and as advisor to 2018.
    • Built and led product team, data science team, sales engineering team, implementations team, innovations team, and technology partnership team, in total 40+ people out of ~75 with multiple management layers.
    • Led implementations including Yahoo Fantasy Football,, Associated Press, Edmunds, HomeSnap, GreatCall, AllState, and dozens of other enterprise customers.
    • Additional duties included creating and managing Vista PE portfolio relationships and establishing Ai Labs R&D spinout.

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