Kenneth Hou

  1. Design
  2. Product Strategy
  3. Lead Designer
  4. Client Interviews
  5. Cross-team Collaboration & Leadership
  6. Team Building
  7. Product
  8. Leadership
  9. Growth

Previous Director of Design at Digital Agency.

For the last ten years, I led the design team at a digital agency. I've worked on end-to-end delivery for over a hundred digital projects from idea to conception. I've had the pleasure of designing interfaces for household names and industry disruptors alike.

For the latter half of the previous decade, I was split 50/50 between being a manager and a hands-on designer, so I know what it takes to take a project from idea to implementation and build a high-performing team.

My philosophy to design is …

  1. UserTesting
  2. Figma
  3. Axure
  4. Google Sheets
    Google Sheets
  5. Jira
  7. Confluence
  8. Google Analytics
    Google Analytics
Kenneth Hou


  • Redesigned a Shopping Center's iOS and Android App

    • Lead Designer
    • Product Strategy

    During the height and aftermath of Covid, I enhanced this major shopping mall owner's directory mobile app by making wayfinding more efficient and covid friendly. Through listening to user complaints, the team uncovered an opportunity to help users navigate the mall while keeping a distance from crowds. I worked with the client for over 2 years of releases, including the launch of the experience around buying, adding, managing and paying with gift cards through the app.

  • Fully Redesigned a Global Automaker's Website

    • Lead Designer
    • Client Interviews

    To accompany a large rebrand to this automotive company's branding, I lead the redesign of their Canadian website to reflect the new brand while also improving the experience to make it easy for prospective car buyers to window shop, build, and preorder the vehicle of their dreams.

    • Figma
    • Google Analytics
      Google Analytics
  • Designed the first online D2C insurance provider in Canada

    • Lead Designer
    • Cross-team Collaboration & Leadership

    From the ground up, I led the design for the first tool in Canada that allows users to buy home and auto insurance without speaking to an agent. No other Canadian insurance company had done this before because Canadian personal insurance can be complex, with different standards and rules across provinces.

    Typical quoter tools are simple but can only give you just that - a quote. I worked on a tool that aimed to be just as simple as the typical quoter but passed every regulation while being easy for everyone to understand insurance through clear language around coverage and pricing.

    • UserTesting
    • Figma
    • Axure


  • Matchday Health

    Matchday Health

    Fractional Design Lead

    Sep 2023 - Present

    Matchday Health's mission is to help doctors find fulfilling jobs and lead more balanced lives through a proprietary job matching platform and the facilitation of a vetted community of doctors.

    • Full branding and design services as a team of 1
    • Created prototypes and presentations to facilitate funding pitches.
    • Partnered with the technology team to create a full custom digital platform for multiple user types.
    • Work with the community team to ensure the most optimal user experience.
  • Konrad Group

    Konrad Group

    Experience Design Director

    Jan 2013 - Sep 2023

    Konrad is a digital agency and product innovation firm that offers strategy, design, and technology services to the world's most ambitious businesses and brands.

    • Grew design team from 2 designers to 42 global team members and evolved the practice from utility to core offering.
    • Confidently lead the design of 2-5 projects at a time, providing direction, setting goals, and upholding a high bar for design, while managing multiple stakeholders.
    • Coach and provide feedback for 6-8 team members of varying levels of seniority, in order to set career goals and find opportunities for growth.
    • Attract and select the best talent to meet current and future business needs through a thoughtful hiring process and comprehensive outreach program.

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