Kenneth H.

During the height and aftermath of Covid, I enhanced this major shopping mall owner's directory mobile app by making wayfinding more efficient and covid friendly. Through listening to user complaints, the team uncovered an opportunity to help users navigate the mall while keeping a distance from crowds. I worked with the client for over 2 years of releases, including the launch of the experience around buying, adding, managing and paying with gift cards through the app.

• Collaborated directly with the founders from the first pitch deck, helping them flesh out their customer experience.
• I design and build all website pages with Webflow
• I’ve designed a portal for coaches and candidates to help manage their relationship, track tasks and see their progress towards goals. (Build in progress)
• Creation of marketing assets like LinkedIn posts, print collateral, event posters etc.

To accompany a large rebrand to this automotive company's branding, I lead the redesign of their Canadian website to reflect the new brand while also improving the experience to make it easy for prospective car buyers to window shop, build, and preorder the vehicle of their dreams.

From the ground up, I led the design for the first tool in Canada that allows users to buy home and auto insurance without speaking to an agent. No other Canadian insurance company had done this before because Canadian personal insurance can be complex, with different standards and rules across provinces.

Typical quoter tools are simple but can only give you just that - a quote. I worked on a tool that aimed to be just as simple as the typical quoter but passed every regulation while being easy for everyone to understand insurance through clear language around coverage and pricing.