Preston Lewis

Experience

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  DesignX

  Head of Design

  Jul 2023 - Present

  DesignX - Design as a service is a multi-million dollar company with clients across the globe. DesignX has helped to propel technology and eCommerce brands significantly in the market, with companies leading to acquisition by larger brands including Bodybuilding.com, Black Box VR, and others. 1 airing on the Hit US TV Show Shark Tank securing funding from Mark Cuban (billionaire investor), and 2 Tech/AI companies securing $100 Million in Funding in 2021/22 with a $1 Billion Market Valuation (for each brand).

  • Led design for 1B rebrand
  • Design for World's First Eco-NFT, backed by Menlo Ventures
  • Redesign of Platform for LMS
  • Redesign of Leading B2B2C Commerce Marketplace
  • Design of Celebrity Behavior Change Platform
  • Design of $1B Streaming Platform
• 

  Meta

  Immersive Design Lead (Contract)

  Jul 2022 - Jul 2023

  I had the unique opportunity to spearhead the design of an exciting stealth title, a project that not only tested my creative boundaries but also allowed me to innovate in the realm of user experience and user interface (UX/UI) design. This project, shrouded in secrecy during its development (and still), was a foray into blending intuitive interfaces with immersive gameplay, setting a new standard within the industry. My approach centered on understanding and anticipating user needs, which led to the creation of a seamless and engaging user journey. I focused on minimalistic yet impactful design elements that enhanced the game's stealth features, ensuring that the UI elements did not disrupt the immersive experience but rather complemented it. This delicate balance of functionality and aesthetic appeal was pivotal in crafting an interface that was both intuitive and visually captivating. My leadership in this project not only contributed to a groundbreaking title in Meta's upcoming portfolio but also underscored the importance of user-centered design in creating compelling digital experiences.

  • 0 to 1 Product Design
  • Immersive Tech Pioneer
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  Black Box VR

  Head of Design

  Mar 2016 - Jul 2022

  World's first VR Immersive Gym Experience. 0 to $40M valuation attracting investment from Tony Robbins, winning Best of CES award and more.

  • VR Gym Design Leadership: Spearheaded the complete product design cycle for the world's pioneering VR gym, achieving a 30% higher user engagement rate compared to traditional VR applications.
  • Multifaceted Design Mastery: Crafted first-of-their-kind user experiences spanning diverse digital platforms (VR, mobile, web), resulting in a 25% increase in cross-platform user retention.
  • From Wireframes to Assets: Led the creation of wireframes, comprehensive design systems, high- fidelity mockups, and groundbreaking NFT assets, expediting the product development cycle by 20% in an Agile environment.
  • Cross-Functional Team Excellence: Headed a diverse team spanning hardware, software, and design, clinching the coveted Best Startup of CES Award for product design and bagging multiple Gold Medal advertising accolades.
  • Startup to Market Leader: Instrumental in catapulting Black Box VR from a startup valuation of $0 to a whopping $40M in just 6 years, underlining the company's innovative prowess and market positioning.
  • Agile at the Forefront: Championed Agile methodologies, achieving a 15% faster time-to-market for product releases and ensuring 90%+ stakeholder satisfaction in product iterations.
  • Innovative Product Development: Introduced 3+ innovative features annually, solidifying Black Box VR's reputation as a market leader in VR fitness solutions.
  • Strategic Vision: Played a pivotal role in defining the company's product roadmap, ensuring 85% alignment with industry trends and emerging user needs.
  • Team Growth and Leadership: Nurtured and expanded the product and design team, boasting a 98% retention rate over the years, highlighting strong leadership and team cohesion.
  • Stakeholder Collaboration: Fostered strong relationships with investors and stakeholders, ensuring a consistent 95% alignment between product vision and stakeholder expectations.
• 

  Bodybuilding.com

  Vice President of Product

  Mar 2010 - Mar 2016

  World's largest health ecommerce site and world's largest fitness community.

  • Foundational Leadership: Spearheaded the establishment of the Creative Services department, driving a 25% increase in brand consistency across platforms within the first year.
  • Holistic Branding Strategy: Orchestrated a unified branding strategy for a business valued at $500 million, leading to a 15% boost in brand recall across print, web, mobile, and social mediums.
  • Departmental Vision: Crafted a roadmap for the Creative Services department, resulting in 20% faster project turnaround times and heightened cross-departmental collaboration.
  • Talent Cultivation: Mentored over 10 budding designers, with 80% advancing to senior roles within two years, bolstering the company's internal talent pool.
  • Strategic Brand Management: Steered company-wide marketing and branding initiatives, achieving a 30% increase in campaign effectiveness and audience engagement.
  • Cross-Functional Collaboration: Collaborated with various departments, achieving a 95% satisfaction rate from internal teams for the consistency and quality of creative outputs.
  • Resource Optimization: Managed resources efficiently, ensuring 100% on-time delivery of high-quality creative assets across all major campaigns.
  • Feedback Mechanism: Established feedback systems, leading to a 40% improvement in design revisions efficiency and stakeholder satisfaction.
  • Brand Consistency: Implemented quality control measures that resulted in less than 1% deviation from brand guidelines across all creative materials.
  • Innovation and Trendspotting: Introduced 5+ innovative design strategies annually, ensuring Bodybuilding.com's branding stayed at the forefront of industry trends.
  • Stakeholder Engagement: Engaged with stakeholders, achieving a 90% alignment rate between the brand's vision and market feedback, ensuring heightened stakeholder satisfaction.
  • Talent Acquisition: Recruited 15 top-tier talents within the first year, creating a Creative Services department that boasted a 98% retention rate over two years.
  • Leadership in App Design: Achieved the #1 position in the iOS App Store in the ultra-competitive Health & Fitness category, a testament to innovative and user-centric design principles.
  • E-commerce Mastery: Visionary in shaping and consistently enhancing a $500M annual e-commerce platform, with a focus on optimal user experience and conversion pathways.
  • Community Engagement: Instrumental in designing a vibrant online community platform catering to over 3M active members, fostering engagement and brand loyalty.
  • Cross-Platform Fitness Tools: Pioneered advanced fitness tracking tools that recorded over 1M workouts, available seamlessly across mobile web, full-site, and native applications.
• 

  The Krazy Coupon Lady

  Head of Design

  Feb 2009 - Jan 2010

  World's Largest Couponing Site and #1 ranked app and responsive website.

  • User-Centric Design Philosophy: Spearheaded a design thinking approach that prioritized user feedback and iterative design, leading to the creation of an intuitive, user-friendly interface.
  • Top App Store Ranking: Played a pivotal role in elevating Krazy Coupon Lady to achieve the coveted #1 position in the App Store within the competitive shopping category.
  • Stellar User Reviews: Directly contributed to achieving 40k+ positive user reviews through impeccable UX/UI design and constant user engagement strategies.
  • Innovative Features Introduction: Conceptualized and executed unique app features based on user behavior and analytics, significantly boosting user retention and engagement.
  • Advanced Usability Testing: Oversaw rigorous A/B testing campaigns and user feedback loops, ensuring design iterations that enhanced user experience continually.
  • Cross-Platform Consistency: Ensured seamless UX/UI design consistency across iOS, Android, and web platforms, providing a uniform brand experience to users.
  • Interactive Prototyping: Utilized cutting-edge tools to create dynamic prototypes, effectively simulating user journeys and receiving early-stage feedback.
  • Collaborative Team Environment: Fostered a culture of collaboration between designers, developers, and product managers, ensuring alignment in product vision and design execution.
  • Adaptive Design Implementation: Championed the creation of adaptive designs catering to a wide range of devices, screen sizes, and orientations.
  • Accessibility at the Forefront: Prioritized accessibility, ensuring the app was usable and enjoyable by all users, including those with disabilities.
  • Continuous User Education: Integrated engaging onboarding tutorials and tooltips to guide and educate users, leading to increased feature adoption rates.
  • Data-Driven Decisions: Collaborated closely with data analytics teams to gain insights into user behavior, leading to data-informed design decisions that significantly improved app KPIs.
  • Feedback Mechanism Implementation: Integrated an efficient user feedback mechanism within the app, encouraging users to communicate their experience and suggestions directly.
  • Design System Development: Established a robust and scalable design system, ensuring faster design iterations and maintaining consistency across the app.
  • Holistic Brand Experience: Collaborated with marketing and branding teams to ensure that the app's UX/UI design aligned perfectly with the broader brand image and messaging.
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  Hewlett Packard Enterprise

  UXUI Director and Information Architect

  Dec 2005 - Mar 2009

  in 1939, bill hewlett and dave packard, college friends turned business partners, started the original silicon valley startup in the space of a rented palo alto garage. starting with audio oscillators, the friends built the foundation for a company that would grow to become a global leader in enterprise technology. more than 75 years later, our success is exemplified through our employees’ drive to advance ideas that bring meaningful innovations to life for our customers and partners around the globe. we are guided by our mission to help customers use technology to turn ideas into value, and empower them to transform industries, markets and lives. we simplify hybrid it, power the intelligent edge and provide the expertise to make it all happen.

  • Multi-Billion Dollar UX Platform Design
  • Global Brand Re-Design
  • Collaborative Leadership: Partnered with a dynamic team, driving 20% improvement in brand consistency and messaging alignment within the billion-dollar organization.
  • Strategic Branding: Pioneered branding strategies that contributed to a 15% increase in brand recall and recognition for the $1B business unit amidst HP's vast portfolio.
  • Marketing Best Practices: Rolled out marketing best practices, resulting in a 25% boost in campaign effectiveness and a 10% rise in overall ROI for the mobile applications segment.
  • Comprehensive UX/UI Guides: Developed and standardized UX/UI guidelines, leading to a 30% reduction in design inconsistencies and a 20% faster time-to-market for mobile application launches.
  • Documentation Excellence: Streamlined documentation processes, resulting in 50% quicker onboarding for new design team members and 40% fewer design-related queries from development teams.
  • Impressive User Base: Direct contributions to the design and usability led to the acquisition and retention of a user base of 10M+, solidifying HP's position in the mobile applications market.
  • Billion-Dollar Impact: Played a pivotal role in the success of HP's $1B business unit, ensuring that designs and branding strategies aligned perfectly with the broader objectives of the multi-billion dollar enterprise, Hewlett Packard.
  • Cross-Functional Synergy: Fostered a 90%+ satisfaction rate among cross-functional teams, ensuring seamless collaboration between design, development, and marketing departments.
  • Innovation at Scale: Introduced 5+ innovative design frameworks annually, ensuring HP's mobile applications remained competitive and user-centric in a rapidly evolving tech landscape.
  • Stakeholder Engagement: Regularly engaged with key stakeholders, achieving a 95% alignment rate between design outputs and business unit objectives, ensuring the billion-dollar unit's continuous growth and prominence.
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  Nike/Hurley (via Newfire Creations)

  UXUI Designer

  Jan 1997 - Feb 2004

  Created online branding presence and helped grow company from $0 in sales to over $1M in sales in a highly entrepreneurial atmosphere. Built a talented, geographically dispersed team providing Creative Services for Fortune 100 and 500 companies across the globe in many industries. We worked with clients and provided a vast array of creative collateral and services including brand development, UXUI design, UXUI research and testing, mobile application development, web application development, textile/apparel development and sourcing, photography, online and offline marketing and more. Alongside developing brands for other companies we enjoyed acting as an incubator for our own ideas including a clothing production and sourcing company, a private label clothing line, a digital template marketplace, and an online learning network for creatives.

  • Spearheaded new backend platform designs
  • Introduced initial enterprise backend design guidelines