Trevor Hinkle

Hybrid design/product lead

I've been building digital products for over 10 years, first as an individual contributor playing almost every role on a product team, then as a product and sales leader, and now as a solo digital strategy & design consultant.

I approach building effective digital products and businesses with a focus on building capacity, process, and strategy. My work with clients is never one-dimensional. I'll build your first prototype or redesign your product or website, but in doing so I aim to improve y…

Trevor Hinkle


  • WRI Product Studio

    Helping digital product teams at World Resources Institute with product and design on a fractional basis and helping start up an internal innovation lab in the organisation.

    To date, I've helped 3 teams design the first versions of products, conduct user research, and overhaul product development processes, respectively.

  • Electricity Maps

    Led the development of the Electricity Maps data product from initial concept and traction to a sophisticated offering.

    Led product strategy, maintained roadmap, managed all customer relationships & research partners, and jumped in on ad-hoc design and development tasks as needed.

    Grew the business and team 4x in 2 years. I'm now a proud fan as they continue to steadily grow their business and impact to this day.


  • Independent Consultant


    Feb 2021 - Present

    My projects typically fall into one of these four categories: 1. Running digital experimentation programmes 2. Zero to one product development (product management and/or design) 3. Embedded product/design leadership 4. Ad hoc advising and support

    • Led and mentored product teams as a fractional product lead at Carbon Intelligence, a part of Accenture
    • Fractional product/design lead for internal product incubator at World Resources Institute
    • Managed experimentation programme at a global hotel chain, generating 10M+ revenue impact
    • Led initial design and product efforts on a fractional basis at WattCarbon
    • Trained the tech team at Bantam Communications to develop their in-house technology offering
  • Electricity Maps

    Electricity Maps

    Head of Product and Business Development

    Jan 2019 - Feb 2021

    Electricity Maps is the world's leading source of data on the carbon footprint of the electricity grid, powering decarbonzation products and programmes at large tech companies, leading energy companies, global non-profits, and various research initiatives

    • Led product and business through 4x growth in 2 years
    • Worked alongside our key client, Google, to deliver a pioneering clean energy procurement and accounting initiative
    • Led research partnership with European Commission, Oxford University, and other global non-profits
  • AWA digital

    AWA digital

    Growth Marketer

    Sep 2017 - Nov 2019

    AWA digital is a leading conversion rate optimisation agency.

    • Built qualitative models of online analytics data to drive online sales for clients
    • Managed CRO programmes for clients, including providing associated UX design, copwriting, and ad hoc development services
  • rADical Advertising

    Project Lead and Senior Strategist

    Dec 2014 - Jun 2017

    rADical is a digital agency based in Charlottesville, Virginia focused on local startups and digital businesses.

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