Kristina Agassi

Fullstack General Counsel & COO || Emerging Tech || Founder

Kristina Agassi is an award-winning General Counsel & Chief Operating Officer with more than 15 years of experience in leading and transforming teams at high-performing tech companies and AM Law 100 law firms. She is a trusted business partner, advisor, thought leader and speaker. Kristina is ranked among the Top 50 Women Leaders in SaaS by The Software Report, a definitive list of the best and brightest executives in the SaaS tech sector. A proactive, and business savvy advisor focused on h…

Kristina Agassi


  • Atrix Advisory

    Specializing in tailored legal and operational support for innovative tech startups, I excel in guiding companies from MVP inception to hypergrowth stages. My client portfolio includes AI startups, SaaS platforms, blockchain startups, and professional service providers. I strategically provide both short-term tactical assistance and long-term legal and operational support, ensuring seamless scaling, successful funding rounds, and market expansion. My expertise lies in aligning expert resources with the unique needs of each startup, contributing to their sustained growth and operational success.


  • Sisense


    Chief Operating Officer and Chief Legal Officer

    Jul 2021 - Feb 2024

    Sisense is the leading embedded analytics platform. They accelerate product innovation by integrating data-driven insights into applications, and help product teams create cutting-edge solutions and seamless user experiences through pro-, no-, and low-code tools. Established in Israel in 2004, Sisense currently has locations in New York, London, and Tel Aviv, and has served over 2000 customers. To learn more, visit

    • Executive leadership role overseeing internal operations
    • Managed teams across the United States, EU, UK, Israel, and Ukraine
    • Advised Board and C-Suite on financial, operational, and legal matters
    • Led all material commercial transactions, M&A, and fnancing initiatives
    • Key areas of responsibility included negotiations of commercial, procurement and partnership agreements, M&A initiatives, litigation, various employment matters, IP management, board governance, equity management and equity/debt financing
    • Implemented industry leading regulatory, privacy and compliance programs (including HIPAA, GDPR, CCPA, etc.).
    • Worked with the Engineering, Product and Data teams to revamp internal data program, launch new products and implement innovative technologies such as AI.
  • Zeta Global

    Zeta Global

    GVP & Deputy General Counsel

    Apr 2019 - Sep 2021

    • Zeta, a global data-driven international tech company founded in 2007. Went public in 2021.
    • IPO: Led the company’s successful $215M Initial Public Offering (Market Cap: $1.9B). As part of the senior leadership team, was directly responsible for executing the transaction, including overseeing outside counsel, drafting the S-1 and ancillary documents, working with the SEC on the approval process, preparing the company’s policies, procedures, and Board documents, reviewing all PR and marketing materials, and advising executive team on the IPO process. Post-IPO, managed the Company’s equity and reviewed all shareholder communications. Led the successful filing of the Company’s first quarterly SEC report (10-Q).
    • Debt/Financing: Prior to the IPO, led the re-financing of the company’s existing debt and worked on ongoing quarterly/annual compliance requirements.
    • M&A: Coordinated with Finance and Biz Ops on sourcing, reviewing, and closing numerous M&A transactions. Including all diligence, negotiations, execution, and post-merger integration.
    • General: Served as GVP & Deputy General Counsel. Reported to the General Counsel and supervised other lawyers on the team and outside counsel. Oversaw a variety of legal matters, including public company compliance, commercial transactions, licensing / SaaS transactions, international operations, joint ventures, IP, equity, real estate, employment and other legal issues facing a rapidly growing international company.
  • IEEE


    Senior Attorney - Commercial Transactions

    Dec 2015 - Apr 2019

    IEEE is the world’s largest professional association dedicated to advancing technological innovation and excellence. IEEE and its members inspire a global community through its highly cited publications, conferences, technology standards, and professional and educational activities. IEEE is the trusted “voice” for engineering, computing and technology information around the globe. There are more than 421,000 IEEE members in more than 160 countries. The IEEE publishes a third of the world’s technical literature in electrical engineering, computer science and electronics and is a leading developer of international standards that underpin many of today's telecommunications, information technology and power generation products and services. For information about the IEEE - visit

    • IEEE is a global science and technology company with over $500 million a year in revenue and $650 million in assets.
    • Responsible for working with senior leadership of the company on a broad range of international and domestic commercial, legal and regulatory matters. Extensive experience with complex commercial and business development transactions (including contract drafting and negotiations), M&A, financing and licensing transactions. Managed and supervised junior legal staff and outside counsel.
  • Simpson Thacher & Bartlett LLP

    Simpson Thacher & Bartlett LLP


    May 2014 - Dec 2015

    Simpson Thacher & Bartlett LLP is one of the world’s leading international law firms. The Firm was established in 1884 and has more than 1,000 lawyers. Headquartered in New York with offices in Beijing, Brussels, Hong Kong, Houston, London, Los Angeles, Palo Alto, São Paulo, Tokyo and Washington, D.C., the Firm provides coordinated legal advice and transactional capability to clients around the globe. This website contains attorney advertising. Prior results do not guarantee a similar outcome.

    • Managed general corporate and securities matters, including corporate restructuring, regulatory compliance, risk management, financing activities, and general contract management.
    • Advised senior executives and in-house counsel on various day-to-day corporate and legal issues.
    • Prepared and reviewed various SEC filings for companies in connection with their ongoing reporting requirements and assumed ultimate responsibility for ensuring compliance.
  • White & Case LLP

    White & Case LLP


    Jan 2010 - Dec 2014

    White & Case is a global law firm with longstanding offices in the markets that matter today. Our on-the-ground experience, our cross-border integration and our depth of local, US and English-qualified lawyers help our clients work with confidence in any one market or across many. We guide our clients through difficult issues, bringing our insight and judgment to each situation. Our innovative approaches create original solutions to our clients’ most complex domestic and multijurisdictional deals and disputes. By thinking on behalf of our clients every day, we anticipate what they want, provide what they need and build lasting relationships. We do what it takes to help our clients achieve their ambitions. Engaging with White & Case on LinkedIn: Attorney Advertising. Prior results do not guarantee a similar outcome.

    • Engaged in broad-based legal practice representing investment banks, public and private corporations and governments, with special focus on emerging markets (including Russia, Eastern Europe, Asia and Africa).
    • Worked to achieve clients’ internal and external goals and negotiated contracts ranging from standard templates to new complex and non-standard commercial agreement.
    • Coordinated project team efforts to meet challenging timetables and reduce business and financial risks.
  • Accenture


    Management Consultant

    Sep 2005 - Nov 2007

    Accenture is a global professional services company that helps businesses, governments, and organizations improve their performance and create value for their stakeholders. Accenture offers a wide range of services and solutions in strategy, consulting, digital, technology, and operations.

    • Supported clients through short-term and long-term strategic transactions and provided risk assessment and transaction management services.
    • Worked to align clients’ strategies with broader business objectives and provided recommendations to key stakeholders.
    • Managed project scope, scheduling, staffing, budget and risks to ensure targets are met and managed the overall project communication plan.
    • Updated financial processes to meet federal regulatory requirements.

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