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Michael G.

Founder-type / Tech Executive

I’m a founder, builder, and technology executive since the mid-00s.

Throughout my career I’ve worked in a part-time, fractional, or advisory capacity to a number of companies, firms, and founders through my firm greyworks. This is often on-top of or next-to my primary focus.

I have extensive experience in technology (or technology-enabled) companies going through transformational moments, whether its the company’s founding, an early/mid-stage pivot, or growth investment through a financing round.

I've also been called upon to unstick sticky situations that require equal parts tact and tech. Geographically, in New York City (usually) or on a plane to somewhere. Seldom without broadband.

See michaelgruen.com/now for the latest on what I'm up to.

Hire Michael
Michael G.

Work

What a modern Rolodex should be

contact.gruen.us
What a modern Rolodex should be

Wanted a better way to manage my friends, family, and professional contacts as, especially for the latter two, sometimes the lines can blur. No commercial solution exists, so I built one. 🎉

Experience

Aug 2022 — Present
Exposure Labs, Inc.

Exposure Labs, Inc.

Interim fCEO / Board Member

Easy-to-use, easy-to-publish visual storytelling platform for brands, organizations, and professiona/pro-sumer photographers. See some of our members best work at: https://exposure.co/publications

  • Upgraded core technology to modern standards. (3 version jump!)
  • Reduced MTBR and MTTR (mean time between repairs, mean time to repair) by orders of magnitude, while also reducing page load time by 90%
  • Leveraged AI for back-end processes and customer service tickets, reducing inbound support needs by 60%.
  • Restructured CS and Technology resources for improved velocity.
Aug 2023 — Oct 2023

SaaS/Services (Redacted)

Technical Advisor

Established SaaS/Services company that maintains resume/CV records for professionals within a high-regulated industry. Company invested in a rebuild of their core technology with an outside vendor that was over-time and over-budget. Executives were concerned about future viability of their investment.

  • Partnered with C-suite to understand perceived challenges and desired outcomes.
  • Conducted a code and architectural review of operational app and contracted future-app; repackaged findings into recommendations with business impact for strategic discussion.
Mar 2023 — Jul 2023

Mobile App + Web Platform (Redacted)

Fraction CTO / Advisor

Series A company with a vertical-SaaS iOS app and web platform had architectural constraints on their codebase and team structure. Neither constraint was visible to the CEO, but they knew they had a problem with shipping and delivery and was concerned they didn't have the right people in place.

  • Triaged the architecture (team and technology) and provided a roadmap on how to move forward. Company has since raised their next round of funding and hired a full-time technical lead.
  • Coached key engineering resources on communication strategies to better articulate challenges to the wider team.
  • Had fun doing it.
Oct 2022 — Dec 2022

HR Tech Services Company (Redacted)

Fractional CTO

A technology-enabled recruiting firm witnessed the efficacy of their core process automation tool drop dramatically. Executives were convinced their technology had a functional deficiency/bug that their internal team couldn't diagnose and wanted to bring in an expert.

  • Coached senior engineer resources on defining success and efficacy rates for core services
  • Through that work, hypothesized the problem was product-related, not engineering-related, and conducted experiments to prove such
  • Proof in hand, recommended a holistic approach to remediate the existential to their business model.
Mar 2021 — Jul 2022
Upright

Upright

CTO

Financial services company focused on fix/flip and new construction loans, funded by individual investors (crowdfunding) and institutional warehouse lines.

  • Owned product, engineering, DevOps, IT, data/analytics, security, and compliance.
  • Rapidly built distributed team: 5 to 75 FTEs in 13 months.
  • Organized using modern software organizational practices, including team topologies, dynamic re-teaming, and Agile/Scrum, with a nod toward’s Conway’s Law to improve ownership and agency, enabling more consistent value delivery with ever-growing team.
  • Deprecated/repackaged monolith to service-oriented architecture on IaaS.
Apr 2019 — Aug 2019

Cloud Security Posture Management (Redacted)

Interim COO/CIO

Series A company's flagship product helped Fortune 50 and large financial institutions secure, manage, and govern their public cloud estates. (e.g., AWS, GCP, Azure, etc.)

  • Set a "land speed record" for achieving SOC II Type 2 compliance
  • Reduced cloud costs by over 50% by improving containerization strategy and contracted spending.
  • Stood up Product, DevOps, and other core technology functions.
Jun 2016 — Apr 2017

DTC CPG (Redacted)

Fractional COO

A cosmetics company with 90% sales volume through online channels, customers could "subscribe" to products with auto-delivery.

  • Reconstructed data systems and reporting to improve customer/product matching
  • Restructured core ops
  • Lead fundraising efforts (successfully)