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San Francisco, CA, USA

Sasha A.

Engineering Coaching | VP | CTO | ex-Salesforce

I empower individuals and teams to level up their Engineering Leadership skills!

I bring 17+ years of hands-on Silicon Valley technical and leadership experience.

I am passionate about enabling people and teams to avoid unnecessary missteps and grow intellectually.

My goal is for you to produce value as you define it, by learning from my 10,000+ hours of experience.

I live in San Francisco and enjoy playing basketball.

Hire Sasha
Sasha A.

Work

Engineering Leadership Coach

sasha.coach
Engineering Leadership Coach

Sasha is an Engineering Leadership Coach empowering individuals and teams to level up their Engineering Leadership skills!

Experience

Jun 2021 — Feb 2023
Accrue

Accrue

CTO

A Seed stage VC backed startup, focusing on building a SaaS pricing optimization platform for enterprise sales teams to price their quotes using a data-driven approach.

  • Developed the company’s first MVP, which allowed the company to go to market, close initial customers, and raise additional funding
  • Joined as the Head of Engineering and Product and the first full-time employee, before being promoted to CTO in April 2022
  • Created budgets, developed career ladders, hired, onboarded, and led Engineering (7), Product (1), Design (1), and QA (1) teams; including full-time employees and contractors based in the US as well as globally
  • Led teams to self organize through team charters, daily stand ups, and weekly sprints
  • Developed and rolled out cross-departmental systems and processes for the entire organization
Jan 2020 — Apr 2021
Lob

Lob

Senior Engineering Manager

Lob is a direct mail automation platform

  • Helped lead a YC backed company through a Series B hyper growth phase and Series C funding
  • Grew my organization to a size of 22, where I was the hiring manager for 15
  • Managed 4 managers and built out 5 teams: Core Services, Print and Mail API, Billing, Security, and IT
  • Designed and led the creation of several services that generated $1M+ in ARR upsells
  • Revamped the interview process, pipeline, and training, including coaching in-house tech recruiters
  • Collaborated with leadership to more than double the engineering team to 60+
  • Directed the successful completion of the company’s first SOC II Type 2 audit, with 0 exceptions
Mar 2018 — Jan 2020
Augment CXM

Augment CXM

Director of Engineering

An AI sidekick for customer service agents, with the mission to be agent assist and not agent replace.

  • As Head of Engineering, I hired and led an onsite and remote team of Engineers (8), QA (2), and DevOps (1)
  • Enabled growth from $0 to $1M ARR, by building AI copilot apps for human customer support chat agents
  • Fostered close partnerships with Product, Data Science, Customer Success, and Sales Enablement
  • Formulated and implemented the company’s first Engineering Team Charter and agile processes
  • Spearheaded the transition to containerization (Docker) and orchestration (Kubernetes) for all our microservices (12), which allowed us to scale and set up a dev, staging, demo, and prod environments
Jun 2013 — Oct 2017
Salesforce

Salesforce

Lead Member of Technical Staff

Its Salesforce.

  • Joined as part of an acquisition to build and Dreamforce launch the paid Analytics Platform (named Wave at the time)
Mar 2012 — Jun 2013
EdgeSpring (Acquired by Salesforce)

EdgeSpring (Acquired by Salesforce)

Senior Software Engineer

An analytics platform for large data sets with an intuitive UX so technical and non-technical users can do data explorations and analysis. The platform also could create visualizations and ETL pipelines.

  • Led the middleware team to build out v1 of the company CMS system
Jun 2007 — Mar 2012
MyVest

MyVest

Senior Software Engineer

A wealth management platform for RIAs (Registered Investment Advisors) and large institutions.

  • Led 1 of 3 engineers teams and the DevOps team
Jan 2003 — May 2007
UC Berkeley

UC Berkeley

Computer Science graudate

  • Earned by Bachelor's Degree in Computer Science