Shikha K.
Product Marketing & Growth | Ex-Slack, Dropbox, Uber
I'm a seasoned growth expert who uses data, relentless customer empathy, and compelling storytelling to connect people to the coolest products. Career highlights include:
> +11% in self-serve monetisation within a quarter
> +12% in upgrades from in-product education
> 100% YoY growth and +33% ARR with global GTM
> Launched a full-page print ad in the Boston Globe
> Built foundational messaging and website experience for 5+ companies
> Set pricing and packaging for 3 startups, increasing conversion by 1.5x
> Heaps of user research and experimentation to nail the customer journey and product experience
> Built end-to-end lifecycle programs from acquisition to retention using email, in-product, sales, and more
After learning from the best and experiencing three (!) IPOs, I now work with startups to build their product marketing & growth loops early and properly.
Skills: Product advising, pricing and packaging (I LOVE pricing), user research, messaging/positioning, lifecycle programs, web experience, growth consulting, email marketing, sales enablement, compelling storytelling, GTM, and more.
Work
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