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Shikha K.

Product Marketing & Growth | Ex-Slack, Dropbox, Uber

I'm a seasoned growth expert who uses data, relentless customer empathy, and compelling storytelling to connect people to the coolest products. Career highlights include:

> +11% in self-serve monetisation within a quarter

> +12% in upgrades from in-product education

> 100% YoY growth and +33% ARR with global GTM

> Launched a full-page print ad in the Boston Globe

> Built foundational messaging and website experience for 5+ companies

> Set pricing and packaging for 3 startups, increasing conversion by 1.5x

> Heaps of user research and experimentation to nail the customer journey and product experience

> Built end-to-end lifecycle programs from acquisition to retention using email, in-product, sales, and more

After learning from the best and experiencing three (!) IPOs, I now work with startups to build their product marketing & growth loops early and properly.

Skills: Product advising, pricing and packaging (I LOVE pricing), user research, messaging/positioning, lifecycle programs, web experience, growth consulting, email marketing, sales enablement, compelling storytelling, GTM, and more.

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Shikha K.

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