Zach West

  1. Product
  2. Fractional CMO
  3. Growth
  4. Go-To-Market Strategies & Implementation
  5. Strategy
  6. Customer Acquisition & Retention
  7. Team Building
  8. Advisor

Zero-to-One Leader: Marketing, Product & Strategy

I'm a former founder. I've helped companies like Stitch Fix, Walgreens & Lululemon build product and go-to-market strategies unique to their complex businesses. As a founder most recently I focused on the video game space using blockchain tech to empower high value players to get more out of games. As CEO I worked functionally as the Head of Product and Operations.

I'm open to fractional product, strategy and marketing roles.

  1. Google Sheets
    Google Sheets
  2. Figma
  3. canva
  4. Mailchimp
  5. Appsmith
Zach West


  • Trebuchet Industries LLC

    CEO & Co-Founder

    Nov 2021 - Aug 2023

    We built a better way to sell on-chain items, focusing on video games. Over $1.5M in total sales. Wound down the business to a hobby in Aug '23 due to market contraction.

    • Drove Product, Growth, Finance, HR and all the other little things founders do.
    • $1M go-to-market sales event
    • VC backed startup (raised $2.5M in Nov '21)
  • Stitch Fix

    Stitch Fix

    Growth & Innovation

    Feb 2018 - Nov 2021

    Stitch Fix matches clients with a stylist who provides personalized fashion recommendations you can try on at home. Basically skip all the frustration of going to and shopping in a store and skip to the good part of trying on items that match your style at home with the help of a personal stylist and some really good data science.

    • Mobile App Growth Strategy
    • Signed Up Prospects (cold leads) Activation Strategy
    • Board of Directors Slides - Simplifying growth and retention into exec level content
    • Partnered with Supply Chain & Data Science to map covid logistics impact on marketing conversion ($10M+ cost savings)
    • Client Health & CRM
  • lululemon


    App Strategy Consultant

    Jun 2015 - Oct 2015

    lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.

    • Embedded with the design and marketing team and delivered a app strategy and playbook for growth.
  • Walgreens


    Digital Marketing

    Jun 2009 - Feb 2018

    Worked across the digital team... going from intern to leader over 9 years. Our division's team headcount grow 10x while I was there giving it quite the startup feel in a big company.

    • Scaling Social Media across the company
    • Mobile App Strategy
    • Marketing complex categories - Pharmacy, Photo & Beauty
    • Media - Budget & Agency management
    • Innovative Partnerships (Ingress, Foursquare, Uber)

Similar Members

  • Kevin Hoang profile image
    Kevin Hoang
    1. Advisor
    2. Team Building
    3. Product
    4. Go-To-Market Strategies & Implementation
    5. Product Strategy
    Builder of Products, Teams, and People
  • Ben Handzo profile image
    Ben Handzo
    1. Product Strategy
    2. Advisor
    3. Data Strategy
    4. Compliance
    5. Product
    Seasoned Product, UX, & Data Leader
  • Adam Casson profile image
    Adam Casson
    1. Product
    2. Product Strategy
    3. Go-To-Market Strategies & Implementation
    4. Product Market Fit
    5. User Research
    Product leader, 4x founder in health tech

Send me Talent

Chat with the founders of Go Fractional to learn what problems you could be solving tomorrow.