Zach West

Zero-to-One Leader: Marketing, Product & Strategy

I'm a former founder. I've helped companies like Stitch Fix, Walgreens & Lululemon build product and go-to-market strategies unique to their complex businesses. As a founder most recently I focused on the video game space using blockchain tech to empower high value players to get more out of games. As CEO I worked functionally as the Head of Product and Operations.

I'm open to fractional product, strategy and marketing roles.

Zach West


  • Trebuchet Industries LLC

    CEO & Co-Founder

    Nov 2021 - Aug 2023

    We built a better way to sell on-chain items, focusing on video games. Over $1.5M in total sales. Wound down the business to a hobby in Aug '23 due to market contraction.

    • Drove Product, Growth, Finance, HR and all the other little things founders do.
    • $1M go-to-market sales event
    • VC backed startup (raised $2.5M in Nov '21)
  • Stitch Fix

    Stitch Fix

    Growth & Innovation

    Feb 2018 - Nov 2021

    Stitch Fix matches clients with a stylist who provides personalized fashion recommendations you can try on at home. Basically skip all the frustration of going to and shopping in a store and skip to the good part of trying on items that match your style at home with the help of a personal stylist and some really good data science.

    • Mobile App Growth Strategy
    • Signed Up Prospects (cold leads) Activation Strategy
    • Board of Directors Slides - Simplifying growth and retention into exec level content
    • Partnered with Supply Chain & Data Science to map covid logistics impact on marketing conversion ($10M+ cost savings)
    • Client Health & CRM
  • lululemon


    App Strategy Consultant

    Jun 2015 - Oct 2015

    lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.

    • Embedded with the design and marketing team and delivered a app strategy and playbook for growth.
  • Walgreens


    Digital Marketing

    Jun 2009 - Feb 2018

    Worked across the digital team... going from intern to leader over 9 years. Our division's team headcount grow 10x while I was there giving it quite the startup feel in a big company.

    • Scaling Social Media across the company
    • Mobile App Strategy
    • Marketing complex categories - Pharmacy, Photo & Beauty
    • Media - Budget & Agency management
    • Innovative Partnerships (Ingress, Foursquare, Uber)

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  • Aniket Prabhune profile image
    Aniket Prabhune
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  • Adam Casson profile image
    Adam Casson
    1. Advisor
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