- Fractional CMO
- Go-To-Market Strategies & Implementation
- Customer Acquisition & Retention
- Team Building
Zero-to-One Leader: Marketing, Product & Strategy
I'm a former founder. I've helped companies like Stitch Fix, Walgreens & Lululemon build product and go-to-market strategies unique to their complex businesses. As a founder most recently I focused on the video game space using blockchain tech to empower high value players to get more out of games. As CEO I worked functionally as the Head of Product and Operations.
I'm open to fractional product, strategy and marketing roles.
- Google Sheets
Trebuchet Industries LLC
CEO & Co-Founder
Nov 2021 - Aug 2023
We built a better way to sell on-chain items, focusing on video games. Over $1.5M in total sales. Wound down the business to a hobby in Aug '23 due to market contraction.
- Drove Product, Growth, Finance, HR and all the other little things founders do.
- $1M go-to-market sales event
- VC backed startup (raised $2.5M in Nov '21)
Growth & Innovation
Feb 2018 - Nov 2021
Stitch Fix matches clients with a stylist who provides personalized fashion recommendations you can try on at home. Basically skip all the frustration of going to and shopping in a store and skip to the good part of trying on items that match your style at home with the help of a personal stylist and some really good data science.
- Mobile App Growth Strategy
- Signed Up Prospects (cold leads) Activation Strategy
- Board of Directors Slides - Simplifying growth and retention into exec level content
- Partnered with Supply Chain & Data Science to map covid logistics impact on marketing conversion ($10M+ cost savings)
- Client Health & CRM
App Strategy Consultant
Jun 2015 - Oct 2015
lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.
- Embedded with the design and marketing team and delivered a app strategy and playbook for growth.
Jun 2009 - Feb 2018
Worked across the digital team... going from intern to leader over 9 years. Our division's team headcount grow 10x while I was there giving it quite the startup feel in a big company.
- Scaling Social Media across the company
- Mobile App Strategy
- Marketing complex categories - Pharmacy, Photo & Beauty
- Media - Budget & Agency management
- Innovative Partnerships (Ingress, Foursquare, Uber)
Send me Talent
Chat with the founders of Go Fractional to learn what problems you could be solving tomorrow.