Zara Yaqoob

Experience

• 

  Nordensa

  Chief Operating Officer (Fractional)

  Mar 2023 - Present

  • Implemented processes and structure: OKRs, Notion, team structure
  • Launched the product on iOS and Web
• 

  Frontier

  VP Operations

  Jan 2021 - Jun 2022

  • Achieved $1mn in ARR in less than a year
  • Achieved a 4.8 TrustPilot score
  • Customer retention rate of 85%+
  • Led product strategy and vision
  • Managed all customer relationships
• 

  Onfido

  Director of Strategy and Expansion

  Nov 2019 - Jan 2021

  • Launched product in Germany and set up Germany office
  • Spun up a new workforce within a week to counter-act issues brought on by COVID. Hired over 300 people to ensure we didn't lose BAU capacity
  • Implemented a product roadmap process, which did not exist prior
  • Implemented a restructure across the business: moving from a functional organisation to a matrix org
  • Led and managed the creation of a company-wide event (for ~350 people)
  • Implemented process and structure: internal comms, business planning, hiring, team collaboration etc.
  • Executive hiring: worked with the founders to understand which executives they needed, created JDs and partnered with agencies for various searches
• 

  Improbable

  VP Production and Customer Success

  Jun 2016 - Sep 2019

  • Managed a multi-million dollar portfolio of video games studios
  • Built a games studio in Canada: including hiring, finding office space, determining strategy
  • Hired over 30 people: all of whom were promoted and had long tenure at the company
  • Worked as part of the team who secured $600m in investment, achieving a $1bn+ valuation
  • Implemented structure and process: organisational design, improved internal comms, implemented practices for hiring and employee retention