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Morningside is a renowned brand that specializes in private-equity and venture capital investments in cutting-edge science and technology sectors. With a strong emphasis on social responsibility, Morningside strives to contribute to the advancement of innovative solutions that have a positive impact on society. As a leader in the industry, Morningside consistently invests in novel and groundbreaking projects that push the boundaries of scientific and technological progress. Their focus on both private-equity and venture capital allows them to support a wide range of companies at different stages of growth, from early-stage startups to established enterprises. With a forward-thinking approach, Morningside is committed to shaping the world of tomorrow. By identifying and nurturing promising ideas and technologies, they pave the way for a brighter future. Morningside's dedication to their core values and their relentless pursuit of excellence have solidified their position as a trusted and influential brand in the investment landscape. Choose Morningside for an investment partner that combines a passion for innovation with a strong sense of social responsibility. Yesterday, today, and tomorrow, Morningside is at the forefront of shaping the future.

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		BambooHR
	

Startup Consultant

Business Manager

**Head of Thumbnail Strategy & Packaging (Fractional)**  
**Liam Ottley YouTube | 700k+ Subscribers | The World's Largest AI Business Education Channel**  
  
  
  
**The Opportunity**
  
We're not looking for a thumbnail designer. We're looking for a packaging obsessive—someone who has led thumbnail strategy for major YouTube channels and knows exactly what it takes to earn the click at scale.  
  
You'll own thumbnails end-to-end for one of the fastest-growing channels in the AI space. You'll lead a team of designers, build the systems that drive our creative process, and work directly with me (Liam) and our Head of Content to shape how millions of people discover our videos. Here's what makes this different:
  
You'll be at the cutting edge of AI and content creation. We're building internal AI-powered tools and workflows for thumbnail ideation, testing, and optimization. Your input will directly shape these systems. You'll learn more about applied AI in content creation than anywhere else on the planet.
  
You'll work with a team that's obsessed with excellence. Our goal is simple: have the best thumbnails in the entire AI and business education space. Not good. The best. That's the standard, and that's what you'll help us achieve.
  
You'll have real ownership and impact. This isn't a "make what we tell you" role. You'll be leading strategy, pushing creative boundaries, and driving measurable results that shape the channel's growth.  
  
  
  
**Core Responsibilities**  
Research & Ideation

  

- Analyze competitor thumbnails across AI, business, and creator education to identify winning patterns
- Translate video concepts and titles into clear, performance-driven thumbnail strategies
- Develop multiple conceptual directions per video and systematize ideation processes

Design Leadership & Execution

  

- Lead and oversee thumbnail designers to produce on-brand, mobile-first thumbnails optimized for CTR
- Build, optimize, and maintain all thumbnail workflows, processes, and systems
- Innovate new formats, structures, and approaches that push beyond current performance
- Ensure quality control across all assets and maintain clear standards across the team

Collaboration & Iteration

  

- Work closely with the Head of Content and directly with Liam on strategy, narrative, and brand alignment
- Iterate thumbnails and workflows based on performance data, feedback, and evolving audience psychology
- Communicate clearly around timelines, revisions, and creative direction

Operational Excellence

  

- Hit deadlines consistently in a fast-paced environment
- Maintain organized files, versioning, and documentation
- Support A/B testing and ongoing optimization to drive measurable results

**What We're Looking For**  
Must-Have

  

- Extensive experience leading thumbnail strategy and design for large YouTube channels (not just designing—leading)
- Deep understanding of YouTube psychology: curiosity, clarity, contrast, emotion
- Proven ability to create and implement systems for thumbnail ideation, design, and optimization
- Experience managing and mentoring designers to produce high-CTR thumbnails
- Track record of innovating and pushing creative boundaries
- Organized, reliable, and highly collaborative

Nice-to-Have

  

- Experience with AI, tech, business, or creator education channels
- Familiarity with A/B testing tools and iterative optimization processes

**The Role**  
This is a fractional/part-time position (~20 hours/week initially during system setup, tapering to 10-15 hours/week once workflows are running).
  
Long-term. High-impact. Direct collaboration with leadership.
  
  
**Please include:**

  

- A portfolio of published YouTube thumbnails and/or examples of channels you've led

- A short Loom video (3-5 minutes) covering:  
  - 2-3 thumbnails you've created and the strategic thinking behind them- One thumbnail from our channel that works - and why  
  - One from our channel that doesn't - and why

  

Referral Bonus Know someone who'd be perfect? We're offering a $2,000 USD referral bonus if we hire someone you recommend. only if people stay for more than 6 months

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