Explore how a fractional CMO can unlock growth in your business. Find out the benefits of hiring one and how to find the best talent through Go Fractional.
Hire a Fractional CMO
Fractional
CMOs,
Full-Time Impact
Unlock executive level marketing leadership without the overhead. Transform your team with pre-vetted, industry leading CMOs in as little as 3 days.
Hire a Fractional CMO
Hire a fractional CMO to provide transformative marketing leadership for your business—at a fraction of the cost of a full-time CMO.
Explore by category
Robert Belciano T. Rowe Price
Espn
X
20+ years Fractional Talent with expertise in Marketing, Sales, Partnerships. Ex-Twitter, Advisor at Necaxa.
Hire Robert BelcianoEvan Achiron Glg (gerson Lehrman Group)
Luke's Toy Factory
Sbp
Experienced brand marketer & fractional CMO specializing in B2B SaaS, sustainability, and government advisory sectors.
Hire Evan AchironMichael Gallucci SportsMemorabilia.com
Fanatics Inc
Stealth Venture Labs
Experienced Fractional CMO/COO with expertise in digital commerce, content strategy & execution from startups to Fanatics.
Hire Michael GallucciMichael Wendland Refresh Financial Inc.
Trinity Western University
Experienced fintech founder with successful exit in 2021. Expert in fractional roles, product & go-to-market strategy and business development.
Hire Michael WendlandKristin O’Rourke Goldman Sachs
Bonobos
Kristin O'Rourke (KAM Strategic Consulting LLC)
Senior Fractional CMO with a proven track record in full-funnel growth strategies, digital operations and SEO.
Hire Kristin O’RourkeNathalie Couet Flo/Addénergie
Kaleido Croissance
Éditions Pratico-pratiques
Expert in marketing and go-to-market strategies, specializing in SEO and tech startups. Skilled in Salesforce and HubSpot. Fractional leader.
Hire Nathalie CouetKristen Sager Nestlé
Murad
- Ehow
Versatile CMO with a proven record in tech growth. Expert in fractional GTM strategy, branding, & eCommerce.
Hire Kristen SagerAdrienne Uthe Conquest Cyber
Kronus Communications
Dynamic Fractional CMO and publicist with expertise in driving business growth, amplifying messages, and tackling market challenges.
Hire Adrienne UtheStill Looking? Let Us Handle the Search.
Tell us your needs, and we'll handpick a fractional leader who fits your goals and timeline. Our experts have already solved the challenges you're facing—so you can skip the trial and error.
Find My Fractional Talent
What is a Fractional CMO?
A fractional CMO (chief marketing officer) is a seasoned executive who can lead your marketing operation on a part-time or contract basis. Just like full-time CMOs, fractional CMOs can build, optimize, and implement marketing strategies to drive revenue and fuel business growth.aWhat does a Fractional CMO do?
Fractional CMOs use their industry knowledge and expertise to deliver high-impact marketing services, often for multiple companies at a time.
Strategic marketing leadership
Assess current marketing initiatives and create structured plans to sync campaigns with overall business goals.
Market research and analysis
Research target audience behaviors and market trends, delivering strategic insights and recommendations for new opportunities.
Lead Generation
Implement data-driven strategies, like targeted advertising and content marketing, to drive customer growth and fill sales pipelines.
Brand Development
Boost brand reputation and build relevant messaging for high-impact platforms to remain top-of-mind.
AI and ML integrations
Leverage AI and machine learning to enhance personalization, optimize campaigns, and improve customer insights, resulting in smarter decisions and better customer experiences.
Marketing Automation
Implement data-driven strategies, like targeted advertising and content marketing, to drive customer growth and fill sales pipelines.
Digital Strategy
Oversee campaigns across multiple channels including PPC, social media, email, and SEO, to increase brand awareness and engagement.
Budgeting & Forecasting
Pinpoint budget inefficiencies and forecast expenses to streamline spending.
Team leadership and development
Train staff on latest trends and tools, and ensure the marketing department is equipped to handle operations independently.
Sales enablement
Integrate data platforms to keep marketing and sales teams on the same page, breaking down silos and fueling collaboration between departments.
Public relations and risk management
Oversee PR efforts by honing a strong brand voice, training company spokespeople, and leading crisis management when issues arise.
The benefits of hiring a Fractional CMO
Fractional CMOs can be game-changers for businesses looking to revamp their marketing operations.
Cost Effectiveness
Fractional CMOs provide executive leadership at a much more affordable cost than a full-time hire—no salary, benefits packages, or overhead costs needed.
Diverse Experience
Fractional CMOs provide executive leadership at a much more affordable cost than a full-time hire—no salary, benefits packages, or overhead costs needed.
Immediate Impact
Fractional CMOs provide executive leadership at a much more affordable cost than a full-time hire—no salary, benefits packages, or overhead costs needed.
Access to a Network
Fractional CMOs provide executive leadership at a much more affordable cost than a full-time hire—no salary, benefits packages, or overhead costs needed.
Flexible and scalable staffing
Fractional CMOs provide executive leadership at a much more affordable cost than a full-time hire—no salary, benefits packages, or overhead costs needed.
How to hire a Fractional CMO
You can hire a fractional CMO within a week with Go Fractional.
Discovery Call
Book a free 20-min discovery call with our Head of Talent to discuss your specific marketing needs.
Review Shortlist
Go Fractional will study your needs and provide a curated list of qualified candidates for you to interview—with a 98% success rate in finding the right match.
Interview
Meet with potential fractional CMOs to discuss deliverables, timelines, and cost structures to find the right fit.
Proposal
Once you select your new hire, Go Fractional will share a detailed engagement proposal for you to look over.
Finalize & Go
We'll handle all the paperwork and send the relevant service contracts to you and your executive. Your new fractional CMO can begin working within less than a week after your initial discovery call.
We’ve helped hundreds of organizations Go Fractional
I worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great. To work with a trusted engineer brought confidence to the project, and positioned FirstMark to be able to scale this project in the future and into other verticals. I would highly recommend working with them if you need fractional talent.
Matt Turck
PartnerFirstMarkGo Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt, streamlining and modernizing our entire e-commerce stack
Ross Berger
VP of OperationsMockingbirdWorking with Go Fractional has been an absolute pleasure. They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call. After six weeks of fractional work, he joined as our permanent VP of Engineering. Go Fractional’s speed and partnership significantly boosted our team’s productivity, and we are thrilled to have filled the position seamlessly without any gaps.
Victoria Ashton
Vice President of PeopleLobGo Fractional provided a detailed audit of our tech stack with a prioritized list of recommendations while redesigning and launching our app to a new single codebase across all platforms
Nick Kenner
CEO & FounderJust SaladHiring a fractional Head of Data Science has been transformative for our company. At just 50% of the cost of a full-time data scientist, we secured a seasoned data leader with over 12 years of experience in top startups. This strategic move has significantly enhanced our data strategy and execution. The expert leadership has instilled confidence in our data capabilities, driving measurable results for our business.
Khadija Ali
Head of Product#paidWorking with a Fractional COO was a great way to level up our operations, guide our existing team, and overall run things in a more streamlined way. We were lucky to work with someone who had seen and built the things we needed to do before, and brought a wealth of knowledge to where we wanted to go.
David Booth
CEOOnDeckPartnering with Go Fractional allowed Enertiv to bring on Nate Wylie as a fractional Head of Talent streamlining the recruitment process - saving us time and cost. Nate implemented a state-of-the-art ATS, developed customized interview kits and scorecards, and reduced the time-to-fill our roles. This swift process successfully placed top-tier talent, including a Solutions Engineer, a Growth Marketer, and an Onboarding Manager. If you’re a business looking to scale rapidly with elite talent - I strongly recommend you check out Go Fractional.
Connell McGill
Founder & CEOEnertivHiring an executive team is critical to get right. Eric as a Fractional Operator played a key role in helping me screen, interview, and generally think through building out our executive team at ChartHop. He brought an outside perspective from someone that has done it before, and I benefited from the additional horsepower.
Ian White
Founder & CEOChartHopIn just 5 months, working only 1 to 2 days a week, Matt Spangler made a significant impact at the Uniswap Foundation. He led customer research and crafted the foundation’s first-ever brand and marketing strategy. He designed the initial 2024 marketing budget, conducted a successful Marketing Director hiring search sourced from his network. Matt also launched an email marketing campaign strategy that achieved outstanding results, producing open and click rates +15% over the standard in our industry.
Raffi Sapire
COOUniswap FoundationWe had a never-ending backlog of tickets and engineers to hire. We were able to go Fractional and started knocking out tickets immediately
Chris Polk
VP of EngineeringPolyworkI worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great. To work with a trusted engineer brought confidence to the project, and positioned FirstMark to be able to scale this project in the future and into other verticals. I would highly recommend working with them if you need fractional talent.
Matt Turck
PartnerFirstMarkGo Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt, streamlining and modernizing our entire e-commerce stack
Ross Berger
VP of OperationsMockingbirdWorking with Go Fractional has been an absolute pleasure. They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call. After six weeks of fractional work, he joined as our permanent VP of Engineering. Go Fractional’s speed and partnership significantly boosted our team’s productivity, and we are thrilled to have filled the position seamlessly without any gaps.
Victoria Ashton
Vice President of PeopleLobGo Fractional provided a detailed audit of our tech stack with a prioritized list of recommendations while redesigning and launching our app to a new single codebase across all platforms
Nick Kenner
CEO & FounderJust SaladHiring a fractional Head of Data Science has been transformative for our company. At just 50% of the cost of a full-time data scientist, we secured a seasoned data leader with over 12 years of experience in top startups. This strategic move has significantly enhanced our data strategy and execution. The expert leadership has instilled confidence in our data capabilities, driving measurable results for our business.
Khadija Ali
Head of Product#paidWorking with a Fractional COO was a great way to level up our operations, guide our existing team, and overall run things in a more streamlined way. We were lucky to work with someone who had seen and built the things we needed to do before, and brought a wealth of knowledge to where we wanted to go.
David Booth
CEOOnDeckPartnering with Go Fractional allowed Enertiv to bring on Nate Wylie as a fractional Head of Talent streamlining the recruitment process - saving us time and cost. Nate implemented a state-of-the-art ATS, developed customized interview kits and scorecards, and reduced the time-to-fill our roles. This swift process successfully placed top-tier talent, including a Solutions Engineer, a Growth Marketer, and an Onboarding Manager. If you’re a business looking to scale rapidly with elite talent - I strongly recommend you check out Go Fractional.
Connell McGill
Founder & CEOEnertivHiring an executive team is critical to get right. Eric as a Fractional Operator played a key role in helping me screen, interview, and generally think through building out our executive team at ChartHop. He brought an outside perspective from someone that has done it before, and I benefited from the additional horsepower.
Ian White
Founder & CEOChartHopIn just 5 months, working only 1 to 2 days a week, Matt Spangler made a significant impact at the Uniswap Foundation. He led customer research and crafted the foundation’s first-ever brand and marketing strategy. He designed the initial 2024 marketing budget, conducted a successful Marketing Director hiring search sourced from his network. Matt also launched an email marketing campaign strategy that achieved outstanding results, producing open and click rates +15% over the standard in our industry.
Raffi Sapire
COOUniswap FoundationWe had a never-ending backlog of tickets and engineers to hire. We were able to go Fractional and started knocking out tickets immediately
Chris Polk
VP of EngineeringPolyworkWhat’s the difference between a fractional CMO vs. full-time CMO?
A fractional CMO provides similar services to a full-time CMO, but at a more manageable cost and on a flexible schedule.
Specifically, here’s how fractional and full-time CMOs differ:
Go Fractional
Agency
Scheduling
Fractional CMOs are hired to work as needed, such as to manage a specific project or provide part-time leadership guidance.
Full-time CMOs are employed by one organization at a time.
Compensation
Fractional CMOs can be paid hourly, daily, per-project, or through a monthly retainer. Resulting in a fraction of the cost compared to fulltime
Full-time CMOs are paid with an annual salary, benefits, bonuses, and stock options, which can be much more costly.
Accessibility
It’s often faster and easier to hire a fractional CMO than to source, interview, train, and onboard a full-time CMO for an internal position.
Hiring a full time CMO often takes 2-3 months. Often longer if offers aren't accepted
When to hire a Fractional CMO
Fractional CMOs use their industry knowledge and expertise to deliver high-impact marketing services, often for multiple companies at a time.
Affordable Leadership
You need high-level marketing guidance but lack the budget for a full-time CMO.
Campaign Planning
You're launching a new product or service and need strategic marketing tactics to build awareness.
Stagnant ROI
Your ROI has plateaued and you need an external perspective to improve performance.
Brand Upgrade
Your brand voice and messaging are inconsistent, and you need an experienced leader to create cohesion
Market Expansion
You need a scalable strategy to help increase your market share.
Team Growth
Your marketing team has grown to 10+ people and needs strategic direction.
Positioning
You need help defining your target market and understanding your customer base.
IPO Readiness
You're preparing for an IPO and seek executive marketing leadership to help.
Positioning
Your company is struggling to compete or keep pace with market changes.
AI & Automation
You're ready to integrate AI and ML tools to automate processes and boost efficiency.
Fractional CMO Hiring Guide
Further Reading
What Does a Fractional CMO Do + How To Hire the Right Candidate Why Hire an Outsourced CMO & How to Find Top Talent Discover the two types of outsourced CMOs you can hire, the massive benefits of hiring one, and the easiest way to find the right candidate through Go Fractional.
Why You Need a Virtual CMO Today + How to Hire One Discover the benefits of hiring a virtual CMO, when to bring one on board, and the easiest way to hire remote expert marketing leaders for your business.
Hire Smarter - Scale Faster
Leverage proven CMO talent to solve your biggest challenges—without the overhead.
Frequently asked questions
Here are a few questions that folks just like you have had during
their search.
