Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Alex Montas
Fractional CMO with over $200M in incremental revenue
I am a fractional CMO who enjoys SaaS, AI and Subscription businesses of all kinds!
I am deeply experienced with all facets of growth. I have grown small startups from less than $1M to $15M ARR by using email, paid media and web optimization. On the other hand I have managed large budgets for big corporations like Bloomberg where I grew a business to $100M in 3 years.
Recent wins includes setting up the B2B division for an AI company where the marketing budget had a 4X ROI. Setting up all the paid…
Work
Datavault NFT - Marketplace
https://dvtnft.com/Launched Datavault NFT.
In charge of all go to market.
Social media activities
Advisory on performance marketing.
EliteTradeClub
https://elitetrade.club/Reduced cost of acquiring leads by 50%
Provided advisory services on subscription.
Experience
BENlabs
Head of Marketing and Growth
Nov 2020 - Present
BENlabs is an AI company owned by Bill Gates. We have three divisions that are supercharged by AI: Youtube Growth, Influencer Marketing and Influencer Space. Each division has grown at least 50% after we installed marketing and growth services and our SaaS division has 3X.
- 1. Set up all growth marketing channels (paid, e-mail, web optimization)
- 2. Partnered with product team to create all product growth activities
- 3. Hired and trained a 30 person plus marketing team
The Remarkable Agency
Fractional CMO | Fractional Head of Growth
Jan 2015 - Present
I have advised companies on growth since 2015. On average we increase acquisition by 50% while reducing cost of marketing.
- 1. Growing 3 fintech companies and setting up their marketing channels.
- 2. Working with two e-commerce companies to launch new products
- 3. Working with a national mall that needed help selling their products online after Covid
Bloomberg Media
Head of Performance Marketing
Sep 2018 - Nov 2020
Bloomberg launched their first direct to consumer finance news publication in 2018. I was the head of growth.
- Reduced cost of acquisition by 300%
- Responsible for 50% of all revenue up to $100M
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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