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Alex M.

Fractional CMO with over $200M in incremental revenue

I am a fractional CMO who enjoys SaaS, AI and Subscription businesses of all kinds!

I am deeply experienced with all facets of growth. I have grown small startups from less than $1M to $15M ARR by using email, paid media and web optimization. On the other hand I have managed large budgets for big corporations like Bloomberg where I grew a business to $100M in 3 years.

Recent wins includes setting up the B2B division for an AI company where the marketing budget had a 4X ROI. Setting up all the paid media for a fintech and decreasing their cost of acquisition by 2/3rds and heading up the marketing/growth department at BENlabs where I manage 40 marketers and growth hires.

I am open to fractional roles in AI, SaaS and Subscription.

I work well when there's already a marketing budget that needs optimization and scale OR when a new product is about to launch and needs guidance on how to do so.

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Alex M.

Work

Experience

Nov 2020 — Present
BENlabs

BENlabs

Head of Marketing and Growth

BENlabs is an AI company owned by Bill Gates. We have three divisions that are supercharged by AI: Youtube Growth, Influencer Marketing and Influencer Space. Each division has grown at least 50% after we installed marketing and growth services and our SaaS division has 3X.

  • 1. Set up all growth marketing channels (paid, e-mail, web optimization)
  • 2. Partnered with product team to create all product growth activities
  • 3. Hired and trained a 30 person plus marketing team
Jan 2015 — Present
The Remarkable Agency

The Remarkable Agency

Fractional CMO | Fractional Head of Growth

I have advised companies on growth since 2015. On average we increase acquisition by 50% while reducing cost of marketing.

  • 1. Growing 3 fintech companies and setting up their marketing channels.
  • 2. Working with two e-commerce companies to launch new products
  • 3. Working with a national mall that needed help selling their products online after Covid
Sep 2018 — Nov 2020
Bloomberg Media

Bloomberg Media

Head of Performance Marketing

Bloomberg launched their first direct to consumer finance news publication in 2018. I was the head of growth.

  • Reduced cost of acquisition by 300%
  • Responsible for 50% of all revenue up to $100M