Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Amber Erickson
Fractional Content Leader, Original Research Enthusiast, and Real Estate Investor
I'm a lifelong writer and trained journalist turned content marketer. For the past 15 years, I've built and executed content strategies for a Fortune 500 martech/adtech giant and several early-stage B2B startups. As a fractional content leader, I partner with B2B marketing leaders to develop editorial calendars, supervise writers, write/edit content, and project manage the publishing function. I'm a T-shaped marketer, with deep expertise in content and a natural propensity for organization and p…
Testimonials
Amber not only produces wonderful content, her strong organizational skills help bridge the gap between departments and kept internal teams aligned. This includes organizing go-to-market plans between product, sales and customer teams. Amber took a collaborative approach with the entire organization and acted as a conduit between departments to keep projects on track. I'd strongly recommend her skills to any organization looking for a strong marketing resource with broad impact.
Cole Register
Head of Customer Success and Growth, Seed Technology
Work
Content Strategy + Operational Project Management: Growth Marketing Blog
https://www.rightsideup.com/blogSince June 2023, I've led the content strategy and execution for this blog, including supervising writers, editing articles, building the editorial calendar, managing the day-to-day content operations, overseeing SEO, monitoring success, and contributing articles about growth, affiliate, ecommerce, and content marketing.
Content Strategy + Writing: Dispensary SOP Templates
https://flowhub.com/dispensary-sop-templatesThese free, editable dispensary standard operating procedure templates help dispensary businesses formalize their processes. I created the strategy for this project, wrote every template, and worked with the design team to package it. These templates are responsible for the majority of new inbounds for Flowhub.
Original Research Strategy, Analysis, and Writing: Cannabis Consumer Survey
https://getseed.io/blog/cannabis-consumer-survey-key-insights/In this survey research project, I asked cannabis users how they feel about shopping at dispensaries. The findings became a downloadable report. This blog post highlights a few key insights from the survey. This project fueled sales efforts by proving the value of the company's dispensary retail software.
Experience
Amber Erickson
Fractional Content Marketer
Jun 2023 - Present
I support early to mid-stage B2B brands with content marketing and marketing leadership. I believe that building and executing an expert-driven content strategy requires equal parts creativity and process, so you can move beyond random acts of content and actually attract the right eyeballs that lead to revenue. I'm your dedicated content leader, without the price tag of a full-time employee.
- Increased organic traffic to a client's marketing blog by 40%
- Created process to produce articles more efficiently for a client's blog
- Developed article series that has immediately ranked #1 for the specified keyphrases
Seed Technology
Head of Marketing & Partnerships
Feb 2022 - May 2023
Seed Technology is the leader in in-store retail software for cannabis dispensaries. Their real-time menus and interactive ordering kiosks power hundreds of customer experiences across the country.
- Launched new website
- Built and executed a partner program that led to 20% increase in partner referrals monthly
- Increased page views 151% in first six months
- Increased traffic to the blog 499% in first six months
Flowhub
Head of Content
Jan 2020 - Jan 2022
Flowhub is a point-of-sale solution for cannabis dispensaries. As the first Metrc-integrated POS provider, they power 1,000+ dispensaries across the US.
- Created a content marketing program that became the envy of the industry
- Increased web sessions 200% in the first year.
- Published 100+ high-value blogs and resources in two years.
- Managed a high-productivity team of one FTE, freelance writers, and a design agency.
Epsilon
Managing Editor / Content Marketing Manager
Apr 2015 - Jan 2020
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.
- Developed the first content marketing strategy.
- Managed two blogs/resources centers.
- Led newsletter strategy and execution.
- Grew subscribers and site traffic 150%
- Content Marketing Awards 2019 Finalist - Best NEW Digital Publication (Editorial)
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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Scott Bedgood - Content strategy
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Content marketing that converts.
Andi Cross - Growth strategy
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Growth Strategist, Writer & Global Explorer
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