I'm a lifelong writer and trained journalist turned content marketer. For the past 15 years, I've built and executed content strategies for a Fortune 500 martech/adtech giant and several early-stage B2B startups. As a fractional content leader, I partner with B2B marketing leaders to develop editorial calendars, supervise writers, write/edit content, and project manage the publishing function. I'm a T-shaped marketer, with deep expertise in content and a natural propensity for organization and process. I aim to make life a little easier for busy founders or CMOs who understand the value of unique and purposeful content. I also specialize in original research (including surveys and first-party data analysis). I live in the upper peninsula of Michigan and spend my spare time mountain biking, nordic skiing, exploring, and building a real estate investment portfolio. To learn more about me and my ethos around content, follow me on LinkedIn.
Amber not only produces wonderful content, her strong organizational skills help bridge the gap between departments and kept internal teams aligned. This includes organizing go-to-market plans between product, sales and customer teams. Amber took a collaborative approach with the entire organization and acted as a conduit between departments to keep projects on track. I'd strongly recommend her skills to any organization looking for a strong marketing resource with broad impact.
I led the content strategy and execution for this blog, including supervising writers, editing articles, building the editorial calendar, managing the day-to-day content operations, overseeing SEO, monitoring success, and contributing articles about growth, affiliate, ecommerce, and content marketing.
These free, editable dispensary standard operating procedure templates help dispensary businesses formalize their processes. I created the strategy for this project, wrote every template, and worked with the design team to package it. These templates are responsible for the majority of new inbounds for Flowhub.
In this survey research project, I asked cannabis users how they feel about shopping at dispensaries. The findings became a downloadable report. This blog post highlights a few key insights from the survey. This project fueled sales efforts by proving the value of the company's dispensary retail software.
Fractional Content Marketer
I support early to mid-stage B2B brands with content marketing and marketing leadership. I believe that building and executing an expert-driven content strategy requires equal parts creativity and process, so you can move beyond random acts of content and actually attract the right eyeballs that lead to revenue. I'm your dedicated content leader, without the price tag of a full-time employee.
Head of Marketing & Partnerships
Seed Technology is the leader in in-store retail software for cannabis dispensaries. Their real-time menus and interactive ordering kiosks power hundreds of customer experiences across the country.
Head of Content
Flowhub is a point-of-sale solution for cannabis dispensaries. As the first Metrc-integrated POS provider, they power 1,000+ dispensaries across the US.
Managing Editor / Content Marketing Manager
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.
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Fractional CMO • Growth Marketer • Brand-builder blending engineering rigor with creative storytelling
Former Agency Founder, Marketing VP, and Content Marketing Pioneer
Chief Marketing Officer — Growth & AI Transformation Executive | Scaling Fortune 100 & High‑Growth Companies
