Adam A.

CMO & CDO - Specializing in Scaling Growth to 9 figures for Consumer Brands. Very results oriented.

I am a seasoned executive with decades of experience in CEO, CMO, and CDO roles, guiding companies from startups to those with revenues exceeding $700 million. A serial entrepreneur, I have successfully started multiple businesses, working closely with boards and VCs to navigate diverse stages of growth and development. My foundation in finance, including roles at several hedge funds and accreditations such as an MBA and a CFA, equips me with a comprehensive business perspective. This blend of financial insight and creative acumen has been instrumental in my success in the startup world.

As a creative innovator, I've earned two Emmy Awards for content and shared my insights as a TedX speaker on how creativity disrupts businesses. A recognized authority in scaling growth, I've been featured in prominent publications like the New York Times, WSJ, Forbes, Wired, TechCrunch, and Wired.

My strategy involves identifying niche markets and employing full-funnel tactics across owned, paid, earned, and content-based media. Known for being tactical, scrappy, and a proven team leader, I excel in forging consensus across multifaceted teams and driving impactful strategies.

I am most effective in assisting companies as they transition from moderate growth to significant scaling. I am eager to bring my strategic vision, financial expertise, and creative thinking to early to mid-stage companies aiming for explosive growth.

Hire Adam

Chief Marketing Officer Wedding Branding

Braze

FullStory Chief Data Officer

VWO Product Strategy

Work

Drove over 20% growth this year while improving marketing efficiencies 29% at the same time.

brownsshoes.com

Drove over 20% revenue growth while improving paid marketing efficiencies by 29% for Browns Shoes - one of North America's largest omni-channel fashion and shoe retailers. Built out and led CRM, Digital Product, Ecommerce, Marketing, Merchandising, Acquisition, SEO, and Organic Traffic strategies and teams.

Google Analytics Chief Product Officer Sales Cycle Optimization

Braze Digital Transformation

Launched new market verticals at Zola, markedly enhancing Lifetime Value (LTV) and boosting profit margins.

zola.com

Built out Paper & Invitations and Photo Albums businesses for Zola to acquire customers earlier in the journey and expanded LTV meaningfully while driving margin growth. Nearly doubled annual sales forecasts in each of the first two years of launch. Established product market fit and subsequent full funnel go-to-market strategy.

Go-to-Market Strategy Chief Product Officer Ecommerce CRM Competitive Analysis

Co-Founded Mighty Cast. Built out MVP, raised capital, brought new wearable tech products to market.

montrealgazette.com

Launched The Nex Band - wearable technology for the GenZ demo. Secured $7m in venture and grant financing and scaled large engineering, marketing, digital, sales, and product teams. Brought two products to market winning the CES Innovation Award and being named Engadget's Reader's Choice Award Winner.

Go-to-Market Strategy Venture Capital Fundraising Chief Technology Officer Hardware

Co-Founded and led The Juno Company through sale after 6 years.

youtube.com

Launched children's media products along with ancillary lines of apparel, plush, toy, publishing, and mobile games. Negotiated and built out nationwide distribution including a store takeover of FAO's famous NY 5th Ave location.

Branding Product Launch Influencer Marketing Omnichannel strategy Earned media

Experience

Sep 2022 — Present

Browns Shoes

Head of Marketing and Digital

Browns is one of North America's largest omni channel fashion and shoe retailers. The company carries brands such as UGG, Doc Marten, Nike, Nike, and Sorel as well as a large line of private label brands.

Scaled digital revenues by >20% while increasing media efficiency by 29%
Built out Product, CRM, Performance Media, Acquisition, Marketing, Consumer Insights, and Analytics teams
Implemented a data-driven and owned marketing strategy enhancing customer LTV by 14%

Sep 2021 — Sep 2022

Groupe Dynamite

CMO and CDO

Groupe Dynamite is an omni-channel fast fashion retailer operating under two banners: Garage and Dynamite. The company has over 100 stores in North America and a large digital presence.

Successfully managed digital transformation for fashion omni-channel brands, commanding a P&L of $200m
Directed a team of 100+, encompassing Digital Product, Analytics, CRM, E- commerce, Engineering, and Marketing teams
Launched strategic initiatives for Loyalty and digital personalization, increasing new customer acquisition by 25% and increasing customer lifetime value by 18%
Streamlined e-commerce efforts, focusing on organic traffic strategies and reducing dependency on paid media channels by 20%
Worked closely with Board of Directors to help build out presentations to various PE firms

Jun 2017 — Sep 2021

Zola, Inc

SVP and GM of Commerce

Zola is reinventing the wedding planning and registry experience.

Led a team of 80 and managed a P&L of over $100m, successfully guiding all revenue-generating verticals to surpass sales targets by 34%
Spearheaded the creation of two new verticals, Paper and Photo Albums, from the ground up. Exceeded first-year revenue targets by 35% and despite COVID-19 challenges, successfully doubled revenues in the subsequent year
Worked closely with Board of Directors and Venture Capital partners in formulating quarterly and annual strategic priorities

Jun 2011 — May 2017

Mighty Cast, Inc

CEO and Co-Founder

Mighty Cast was the creator of The Nex Band - wearable technology targeted to the social and gaming Millennial and GenZ demographics.

Expanded the company to a team of 65, successfully implementing agile methodologies and squad-based structures to enhance efficiency in developing complex hardware, software, and mobile app product lines
Raised over $7 million through venture financing and government grants, underpinning the company's research, development, and operational capabilities
Garnered industry acclaim with awards such as the CES Innovation Award and Engadget's Reader's Choice Award, showcasing the company's innovative spirit and potential in the tech industry

Jun 2003 — Jun 2011

The Juno Company

CEO and Co-Founder

The Juno Company creates educational and entertaining content for young children. The company also has a large licensing business and product lines including apparel, plush, toy, publishing, and mobile apps and games.

Founded The Juno Company (originally Juno Baby) and led it to a successful sale in 2009
Stayed on post-sale to lead the expansion from the infant market into new pre-school segments, developing diverse product and market verticals
Produced an array of 10 media titles under the Juno brand, diversifying into apparel, publishing, toys, and mobile games, thereby broadening the company's market reach and product appeal
Launched 4 mobile games, achieving significant success with 3 titles featured in Apple's Top 10; orchestrated licensing deals and retail distribution strategies, including a high-profile store takeover at FAO Schwarz's flagship 5th Avenue location
Garnered widespread recognition for excellence, including three Emmy Awards

Jun 1992 — Jun 2003

Various Hedge Funds and Investment Banks

Portfolio Manager and Equity Analyst

Portfolio Manager, SFG Asset Advisors, Senior Equity Analyst

Philippe Investment Management, Currency Trader, Banque Paribas (Now BNP Paribas)