Adam Adelman

Experience

• 

  Browns Shoes

  Head of Marketing and Digital

  Sep 2022 - Present

  Browns is one of North America's largest omni channel fashion and shoe retailers. The company carries brands such as UGG, Doc Marten, Nike, Nike, and Sorel as well as a large line of private label brands.

  • Scaled digital revenues by >20% while increasing media efficiency by 29%
  • Built out Product, CRM, Performance Media, Acquisition, Marketing, Consumer Insights, and Analytics teams
  • Implemented a data-driven and owned marketing strategy enhancing customer LTV by 14%
• 

  Groupe Dynamite

  CMO and CDO

  Sep 2021 - Sep 2022

  Groupe Dynamite is an omni-channel fast fashion retailer operating under two banners: Garage and Dynamite. The company has over 100 stores in North America and a large digital presence.

  • Successfully managed digital transformation for fashion omni-channel brands, commanding a P&L of $200m
  • Directed a team of 100+, encompassing Digital Product, Analytics, CRM, E- commerce, Engineering, and Marketing teams
  • Launched strategic initiatives for Loyalty and digital personalization, increasing new customer acquisition by 25% and increasing customer lifetime value by 18%
  • Streamlined e-commerce efforts, focusing on organic traffic strategies and reducing dependency on paid media channels by 20%
  • Worked closely with Board of Directors to help build out presentations to various PE firms
• 

  Zola, Inc

  SVP and GM of Commerce

  Jun 2017 - Sep 2021

  Zola is reinventing the wedding planning and registry experience.

  • Led a team of 80 and managed a P&L of over $100m, successfully guiding all revenue-generating verticals to surpass sales targets by 34%
  • Spearheaded the creation of two new verticals, Paper and Photo Albums, from the ground up. Exceeded first-year revenue targets by 35% and despite COVID-19 challenges, successfully doubled revenues in the subsequent year
  • Worked closely with Board of Directors and Venture Capital partners in formulating quarterly and annual strategic priorities
• 

  Mighty Cast, Inc

  CEO and Co-Founder

  Jun 2011 - May 2017

  Mighty Cast was the creator of The Nex Band - wearable technology targeted to the social and gaming Millennial and GenZ demographics.

  • Expanded the company to a team of 65, successfully implementing agile methodologies and squad-based structures to enhance efficiency in developing complex hardware, software, and mobile app product lines
  • Raised over $7 million through venture financing and government grants, underpinning the company's research, development, and operational capabilities
  • Garnered industry acclaim with awards such as the CES Innovation Award and Engadget's Reader's Choice Award, showcasing the company's innovative spirit and potential in the tech industry
• 

  The Juno Company

  CEO and Co-Founder

  Jun 2003 - Jun 2011

  The Juno Company creates educational and entertaining content for young children. The company also has a large licensing business and product lines including apparel, plush, toy, publishing, and mobile apps and games.

  • Founded The Juno Company (originally Juno Baby) and led it to a successful sale in 2009
  • Stayed on post-sale to lead the expansion from the infant market into new pre-school segments, developing diverse product and market verticals
  • Produced an array of 10 media titles under the Juno brand, diversifying into apparel, publishing, toys, and mobile games, thereby broadening the company's market reach and product appeal
  • Launched 4 mobile games, achieving significant success with 3 titles featured in Apple's Top 10; orchestrated licensing deals and retail distribution strategies, including a high-profile store takeover at FAO Schwarz's flagship 5th Avenue location
  • Garnered widespread recognition for excellence, including three Emmy Awards
• 

  Various Hedge Funds and Investment Banks

  Portfolio Manager and Equity Analyst

  Jun 1992 - Jun 2003

  Portfolio Manager, SFG Asset Advisors, Senior Equity Analyst

  • Philippe Investment Management, Currency Trader, Banque Paribas (Now BNP Paribas)