Adam Adelman

CMO & CDO - Specializing in Scaling Growth to 9 figures for Consumer Brands. Very results oriented.

I am a seasoned executive with decades of experience in CEO, CMO, and CDO roles, guiding companies from startups to those with revenues exceeding $700 million. A serial entrepreneur, I have successfully started multiple businesses, working closely with boards and VCs to navigate diverse stages of growth and development. My foundation in finance, including roles at several hedge funds and accreditations such as an MBA and a CFA, equips me with a comprehensive business perspective. This blend of f…

Adam Adelman

Work

Experience

  • Browns Shoes

    Browns Shoes

    Head of Marketing and Digital

    Sep 2022 - Present

    Browns is one of North America's largest omni channel fashion and shoe retailers. The company carries brands such as UGG, Doc Marten, Nike, Nike, and Sorel as well as a large line of private label brands.

    • Scaled digital revenues by >20% while increasing media efficiency by 29%
    • Built out Product, CRM, Performance Media, Acquisition, Marketing, Consumer Insights, and Analytics teams
    • Implemented a data-driven and owned marketing strategy enhancing customer LTV by 14%
  • Groupe Dynamite

    Groupe Dynamite

    CMO and CDO

    Sep 2021 - Sep 2022

    Groupe Dynamite is an omni-channel fast fashion retailer operating under two banners: Garage and Dynamite. The company has over 100 stores in North America and a large digital presence.

    • Successfully managed digital transformation for fashion omni-channel brands, commanding a P&L of $200m
    • Directed a team of 100+, encompassing Digital Product, Analytics, CRM, E- commerce, Engineering, and Marketing teams
    • Launched strategic initiatives for Loyalty and digital personalization, increasing new customer acquisition by 25% and increasing customer lifetime value by 18%
    • Streamlined e-commerce efforts, focusing on organic traffic strategies and reducing dependency on paid media channels by 20%
    • Worked closely with Board of Directors to help build out presentations to various PE firms
  • Zola, Inc

    Zola, Inc

    SVP and GM of Commerce

    Jun 2017 - Sep 2021

    Zola is reinventing the wedding planning and registry experience.

    • Led a team of 80 and managed a P&L of over $100m, successfully guiding all revenue-generating verticals to surpass sales targets by 34%
    • Spearheaded the creation of two new verticals, Paper and Photo Albums, from the ground up. Exceeded first-year revenue targets by 35% and despite COVID-19 challenges, successfully doubled revenues in the subsequent year
    • Worked closely with Board of Directors and Venture Capital partners in formulating quarterly and annual strategic priorities
  • Mighty Cast, Inc

    Mighty Cast, Inc

    CEO and Co-Founder

    Jun 2011 - May 2017

    Mighty Cast was the creator of The Nex Band - wearable technology targeted to the social and gaming Millennial and GenZ demographics.

    • Expanded the company to a team of 65, successfully implementing agile methodologies and squad-based structures to enhance efficiency in developing complex hardware, software, and mobile app product lines
    • Raised over $7 million through venture financing and government grants, underpinning the company's research, development, and operational capabilities
    • Garnered industry acclaim with awards such as the CES Innovation Award and Engadget's Reader's Choice Award, showcasing the company's innovative spirit and potential in the tech industry
  • The Juno Company

    The Juno Company

    CEO and Co-Founder

    Jun 2003 - Jun 2011

    The Juno Company creates educational and entertaining content for young children. The company also has a large licensing business and product lines including apparel, plush, toy, publishing, and mobile apps and games.

    • Founded The Juno Company (originally Juno Baby) and led it to a successful sale in 2009
    • Stayed on post-sale to lead the expansion from the infant market into new pre-school segments, developing diverse product and market verticals
    • Produced an array of 10 media titles under the Juno brand, diversifying into apparel, publishing, toys, and mobile games, thereby broadening the company's market reach and product appeal
    • Launched 4 mobile games, achieving significant success with 3 titles featured in Apple's Top 10; orchestrated licensing deals and retail distribution strategies, including a high-profile store takeover at FAO Schwarz's flagship 5th Avenue location
    • Garnered widespread recognition for excellence, including three Emmy Awards
  • Various Hedge Funds and Investment Banks

    Various Hedge Funds and Investment Banks

    Portfolio Manager and Equity Analyst

    Jun 1992 - Jun 2003

    Portfolio Manager, SFG Asset Advisors, Senior Equity Analyst

    • Philippe Investment Management, Currency Trader, Banque Paribas (Now BNP Paribas)

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