Ravi Gampala

Product leader passionate about developing software applications from the ground up

Ravi’s core expertise is in harnessing big data to solve business problems. He has solved many business problems that involved processing big data while developing software products for Digital Marketing, Online Advertising, and Customer Relationship Management (CRM). Drawing upon his expertise in big data infrastructure and processing, Machine Learning (ML), Artificial Intelligence (AI) and Generative AI using LLMs, he helped build several software products from the ground up to launching. Ravi…

Ravi Gampala

Work

Experience

  • Microsoft

    Microsoft

    Product Management Director for SMB Advertising

    May 2021 - Apr 2023

    We’re on a mission to empower every person and every organization on the planet to achieve more.

    • Led the development of and a product led go-to-market of an advertising product for small businesses, offering a one-stop shop interface for multi-platform paid advertising and organic social marketing.
    • Conceived and orchestrated a scaled acquisition model through strategic partnerships with internal and external products to achieve accelerated growth.
    • Defined roadmap and strategy for Microsoft Advertising Platform to support highly automated keyword-less campaigns: Performance Max campaigns.
    • Crafted product strategy for Microsoft Marketing Platform to empower advertisers for optimal buying experience across performance display and brand display advertising.
  • Google

    Google

    Group Product Manager

    Mar 2005 - Apr 2021

    Our mission is to organize the world’s information and make it universally accessible and useful.

    • Transformed a tool building culture to product-orientation, crafted product strategy, and defined a multi-year product roadmap replacing fragmented tools with a unified user experience for cloud resource lifecycle management.
    • Defined monetization strategy to grow Google Search advertising revenue in emerging markets including China by building immersive search experiences and mobile payments for consumers.
    • Built a world-class consumer grade CRM system for Google’s direct and SMB sales, agency, and publisher teams combining strategic vision with domain expertise and executed to launch guiding 120+ engineers and 20 PMs.
    • Built three generations of Google’s ads data warehouse and analytics platform for advertising sales; analytics for hiring & retention, and performance management. Conceived and built a framework for allocating resources for allocating resources for Google
  • Siebel Systems

    Siebel Systems

    Group Product Manager

    Nov 1999 - Mar 2005

    Siebel Systems was a pioneer in the Customer Relationship Management software and created a multi-billion dollar business. Siebel was acquired by Oracle in August 2005.

    • Led 20-person x-functional team to build system upgrade tools for Siebel Enterprise; defined product strategy and roadmap to decrease costs by 30% and built product for system upgrade to deployment.
    • Launched a highly profitable business analytics product with industry standard interfaces for data access to major enterprise reporting products and grew product revenue by 400% over 3 years. Managed a partner relationship and defined revenue and service

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