Ravi Gampala

Product leader passionate about developing software applications from the ground up

Ravi’s core expertise is in harnessing big data to solve business problems. He has solved many business problems that involved processing big data while developing software products for Digital Marketing, Online Advertising, and Customer Relationship Management (CRM). Drawing upon his expertise in big data infrastructure and processing, Machine Learning (ML), Artificial Intelligence (AI) and Generative AI using LLMs, he helped build several software products from the ground up to launching. Ravi…

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Work

Google Cloud Resource Management
Transformed a tool building culture to product-orientation, crafted product strategy, and defined a multi-year product roadmap replacing fragmented tools with a unified user experience for cloud resource lifecycle management.
● Built a PM and UX team and led an effort to identify the critical user journeys and defined detailed product roadmap with prioritized features to build a unified user experience for cloud resources management.
● Replaced ad-hoc prioritization with a business impact driven framework for product investments, resulting in decreasing Alphabet’s inventory costs by 7%, and improving fleet utilization by 12% (translates to $1.2B).
Google Advertising for Emerging Markets
Defined monetization strategy to grow Google Search advertising revenue in emerging markets including China by building a custom search engine using LLMs, and immersive search experiences and mobile payments for consumers for South Asian and LatAm markets.
● Defined product investments to improve query commerciality, ad coverage and depth generating $23B in 5 years; built deep expertise in consumer behavior in China, South Asia, South America and Sub Saharan Africa.
● Defined a payments strategy based on country GDP and digital payments maturity to grow commercial search by incentivizing open web content creation in local languages, and immersive commercial Actions on Google.
● Built a Data Management Platform (DMP) from the ground up in 18 months and grew customers by 2X, and revenue by 4X; integrated the DMP into Google Marketing Platform for audience targeting and measurement.
Microsoft Advertising for SMB
Led the development of and a product led go-to-market of an advertising product for small businesses, offering a one-stop shop interface for multi-platform paid advertising and organic social marketing.

https://about.ads.microsoft.com/en-us/get-started/small-business

Experience

Microsoft
Product Management Director for SMB Advertising
May 2021 - Apr 2023
We’re on a mission to empower every person and every organization on the planet to achieve more.
- Led the development of and a product led go-to-market of an advertising product for small businesses, offering a one-stop shop interface for multi-platform paid advertising and organic social marketing.
- Conceived and orchestrated a scaled acquisition model through strategic partnerships with internal and external products to achieve accelerated growth.
- Defined roadmap and strategy for Microsoft Advertising Platform to support highly automated keyword-less campaigns: Performance Max campaigns.
- Crafted product strategy for Microsoft Marketing Platform to empower advertisers for optimal buying experience across performance display and brand display advertising.
Google
Group Product Manager
Mar 2005 - Apr 2021
Our mission is to organize the world’s information and make it universally accessible and useful.
- Transformed a tool building culture to product-orientation, crafted product strategy, and defined a multi-year product roadmap replacing fragmented tools with a unified user experience for cloud resource lifecycle management.
- Defined monetization strategy to grow Google Search advertising revenue in emerging markets including China by building immersive search experiences and mobile payments for consumers.
- Built a world-class consumer grade CRM system for Google’s direct and SMB sales, agency, and publisher teams combining strategic vision with domain expertise and executed to launch guiding 120+ engineers and 20 PMs.
- Built three generations of Google’s ads data warehouse and analytics platform for advertising sales; analytics for hiring & retention, and performance management. Conceived and built a framework for allocating resources for allocating resources for Google
Siebel Systems
Group Product Manager
Nov 1999 - Mar 2005
Siebel Systems was a pioneer in the Customer Relationship Management software and created a multi-billion dollar business. Siebel was acquired by Oracle in August 2005.
- Led 20-person x-functional team to build system upgrade tools for Siebel Enterprise; defined product strategy and roadmap to decrease costs by 30% and built product for system upgrade to deployment.
- Launched a highly profitable business analytics product with industry standard interfaces for data access to major enterprise reporting products and grew product revenue by 400% over 3 years. Managed a partner relationship and defined revenue and service

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