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Arturo Piña
Arturo Piña
Austin, TX, USA
Startups. Product Management. Operations.
Musician turned startup generalist with 8+ years of building “zero to one” products and streamlining operations. I’ve navigated the rollercoaster of startups—founding a 7-figure business, scaling companies, and celebrating two acquisitions (one valued at $330M).
Work
The Sleep MD | Telehealth Sleep Services
https://www.thesleepmd.com/Designed, implemented, and built a foundational tech stack for national telehealth coverage for a specialist doctor. Included everything from Electronic Medical Record (EMR) research and implementation, custom integrations for back office automation across insurance, scheduling, and clinical work, hired and onboarding support and medical staff.
Sage Intacct - Brightpearl Integration
https://www.brightpearl.com/app-store/accounting/sage-intacctDesigned and led the product development for a large-scale e-commerce accounting integration between Brightpearl and Sage Intacct after a minority investment from the Sage Group into Brightpearl, leading to the eventual acquisition of Brightpearl.
Experience
Startup Agency
Founder
May 2023 - Present
The Startup Agency exists to evolve startups via mentorship, advising, and consultancy by supporting growing startups with product management strategy, execution, and operations.
- Techstars, Capital Factory, Founder Institute, and Hustle Fund affiliated.
- Advising an AI company on product strategy and raising a seed round.
- Working with you to evolve your startup!
Urban Fundamental
Founder
Aug 2015 - Present
Proptech | Tech-enabled residential construction service and labor provider.
- Designed and released operational software responsible for scheduling, finance, and field operations.
- Grew company from $0 to 7 figures ARR.
- Awarded "Best of 2015", "Best of 2016" by Thumbtack Inc.
- Note: I no longer have an active role in this company outside of overseeing financial performance.
Brightpearl
Senior Product Manager
Apr 2021 - Apr 2023
[Acquired by OTCMKTS: SGPYY] Ecommerce SaaS | The Flexible, Future-Proof Retail Operating System; supporting everything from Order, Warehouse, and Inventory Management.
- Designed, built, and released an API integration to sync multi-million dollar retail/eCommerce financial activities to Sage Intacct’s accounting software.
- Lead a team of 4 PMs and aligned strategy, roadmap, and ROI across all core product portfolios.
- Led product strategy shift towards a modular offering; defined all core products, requirements, customer profiles and geographies, and staffing.
- Partnered and main POC for 3rd party re-sellers for product under my domain; included training, stablishing pricing models, and building the processes for scalability.
Darwin Homes
Product Operations Manager
Apr 2019 - Apr 2021
[Acquired by NASDAQ:PGY] Proptech | End-to-end rental property investment SaaS platform.
- Established operational processes fueling explosive growth and expansion in 4 markets, 3x YOY growth, and $14m Series A funding.
- Translated operational needs into product needs to maximize efficiency resulting in the ability to scale without increasing headcount.
- Products I was involved with include: Accounting, Vendor Management, Resident Portal, Owner Portal, Field Service Management.
Broomly
Director of Operations
Aug 2017 - Apr 2018
Proptech | Next-generation home services company that makes managing and maintaining your home easier.
- Improved operational processes leading to a decrease in “total cost of sale” raising profit margins by 4%.
- Led the company to profitability overseeing 7 figures in annual recurring revenue and an 80+ workforce.
Various
Musician / Service Industry / Small Business Owner
Aug 2010 - Aug 2015
- Professional Musician - recorded two EPs and toured.
- Led various service industry businesses consisting 30+ employees from different cultures and professional backgrounds.
- Reduced turn-over rate to <10%.
- Managed financial operations and oversaw $5mm+ in AR while managing daily operations including AP.
- Decreased payroll cost by 6% by staffing according to business needs and volume prediction.