Arturo Piña

  1. Product
  2. Product Strategy
  3. Product Operations
  4. UI/UX
  5. Design
  6. User Research

Startups. Product Management. Operations.

Musician turned startup generalist with +8 years of creating “zero to one” product and operations experiences.

After a series of startups, a couple of acquisitions, and starting a 7-figure business, I now lead a tech non-profit and provide fractional product and operational support to startups.

  1. Figma
    Figma
  2. Sketch
    Sketch
  3. Jira
    Jira
  4. Google Workspace
    Google Workspace
  5. Zapier
    Zapier
  6. Postman
    Postman
  7. Aha!
    Aha!
Arturo Piña

Experience

  • Startup Agency

    Startup Agency

    Founder

    May 2023 - Present

    The Startup Agency exists to evolve startups via mentorship, advising, and consultancy by supporting growing startups with product management strategy, execution, and operations.

    • Techstars, Capital Factory, Founder Institute, and Hustle Fund affiliated.
    • Advising an AI company on product strategy and raising a seed round.
    • Working with you to evolve your startup!
  • Urban Fundamental

    Urban Fundamental

    Founder

    Aug 2015 - Present

    Proptech | Tech-enabled residential construction service and labor provider.

    • Designed and released operational software responsible for scheduling, finance, and field operations.
    • Grew company from $0 to 7 figures ARR.
    • Awarded "Best of 2015", "Best of 2016" by Thumbtack Inc.
    • Note: I no longer have an active role in this company outside of overseeing financial performance.
  • Brightpearl

    Brightpearl

    Senior Product Manager

    Apr 2021 - Apr 2023

    [Acquired by OTCMKTS: SGPYY] Ecommerce SaaS | The Flexible, Future-Proof Retail Operating System; supporting everything from Order, Warehouse, and Inventory Management.

    • Designed, built, and released an API integration to sync multi-million dollar retail/eCommerce financial activities to Sage Intacct’s accounting software.
    • Lead a team of 4 PMs and aligned strategy, roadmap, and ROI across all core product portfolios.
    • Led product strategy shift towards a modular offering; defined all core products, requirements, customer profiles and geographies, and staffing.
    • Partnered and main POC for 3rd party re-sellers for product under my domain; included training, stablishing pricing models, and building the processes for scalability.
  • Darwin Homes

    Darwin Homes

    Product Operations Manager

    Apr 2019 - Apr 2021

    [Acquired by NASDAQ:PGY] Proptech | End-to-end rental property investment SaaS platform.

    • Established operational processes fueling explosive growth and expansion in 4 markets, 3x YOY growth, and $14m Series A funding.
    • Translated operational needs into product needs to maximize efficiency resulting in the ability to scale without increasing headcount.
    • Products I was involved with include: Accounting, Vendor Management, Resident Portal, Owner Portal, Field Service Management.
  • Broomly

    Broomly

    Director of Operations

    Aug 2017 - Apr 2018

    Proptech | Next-generation home services company that makes managing and maintaining your home easier.

    • Improved operational processes leading to a decrease in “total cost of sale” raising profit margins by 4%.
    • Led the company to profitability overseeing 7 figures in annual recurring revenue and an 80+ workforce.
  • Various

    Musician / Service Industry / Small Business Owner

    Aug 2010 - Aug 2015

    • Professional Musician - recorded two EPs and toured.
    • Led various service industry businesses consisting 30+ employees from different cultures and professional backgrounds.
    • Reduced turn-over rate to <10%.
    • Managed financial operations and oversaw $5mm+ in AR while managing daily operations including AP.
    • Decreased payroll cost by 6% by staffing according to business needs and volume prediction.

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