Arturo Piña

  1. Product
  2. Product Strategy
  3. Product Operations
  4. UI/UX
  5. Design
  6. User Research

Startups. Product Management. Operations.

Musician turned startup generalist with +8 years of creating “zero to one” product and operations experiences.

After a series of startups, a couple of acquisitions, and starting a 7-figure business, I now lead a tech non-profit and provide fractional product and operational support to startups.

  1. Figma
  2. Sketch
  3. Jira
  4. Google Workspace
    Google Workspace
  5. Zapier
  6. Postman
  7. Aha!
Arturo Piña


  • Startup Agency

    Startup Agency


    May 2023 - Present

    The Startup Agency exists to evolve startups via mentorship, advising, and consultancy by supporting growing startups with product management strategy, execution, and operations.

    • Techstars, Capital Factory, Founder Institute, and Hustle Fund affiliated.
    • Advising an AI company on product strategy and raising a seed round.
    • Working with you to evolve your startup!
  • Urban Fundamental

    Urban Fundamental


    Aug 2015 - Present

    Proptech | Tech-enabled residential construction service and labor provider.

    • Designed and released operational software responsible for scheduling, finance, and field operations.
    • Grew company from $0 to 7 figures ARR.
    • Awarded "Best of 2015", "Best of 2016" by Thumbtack Inc.
    • Note: I no longer have an active role in this company outside of overseeing financial performance.
  • Brightpearl


    Senior Product Manager

    Apr 2021 - Apr 2023

    [Acquired by OTCMKTS: SGPYY] Ecommerce SaaS | The Flexible, Future-Proof Retail Operating System; supporting everything from Order, Warehouse, and Inventory Management.

    • Designed, built, and released an API integration to sync multi-million dollar retail/eCommerce financial activities to Sage Intacct’s accounting software.
    • Lead a team of 4 PMs and aligned strategy, roadmap, and ROI across all core product portfolios.
    • Led product strategy shift towards a modular offering; defined all core products, requirements, customer profiles and geographies, and staffing.
    • Partnered and main POC for 3rd party re-sellers for product under my domain; included training, stablishing pricing models, and building the processes for scalability.
  • Darwin Homes

    Darwin Homes

    Product Operations Manager

    Apr 2019 - Apr 2021

    [Acquired by NASDAQ:PGY] Proptech | End-to-end rental property investment SaaS platform.

    • Established operational processes fueling explosive growth and expansion in 4 markets, 3x YOY growth, and $14m Series A funding.
    • Translated operational needs into product needs to maximize efficiency resulting in the ability to scale without increasing headcount.
    • Products I was involved with include: Accounting, Vendor Management, Resident Portal, Owner Portal, Field Service Management.
  • Broomly


    Director of Operations

    Aug 2017 - Apr 2018

    Proptech | Next-generation home services company that makes managing and maintaining your home easier.

    • Improved operational processes leading to a decrease in “total cost of sale” raising profit margins by 4%.
    • Led the company to profitability overseeing 7 figures in annual recurring revenue and an 80+ workforce.
  • Various

    Musician / Service Industry / Small Business Owner

    Aug 2010 - Aug 2015

    • Professional Musician - recorded two EPs and toured.
    • Led various service industry businesses consisting 30+ employees from different cultures and professional backgrounds.
    • Reduced turn-over rate to <10%.
    • Managed financial operations and oversaw $5mm+ in AR while managing daily operations including AP.
    • Decreased payroll cost by 6% by staffing according to business needs and volume prediction.

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