Adam Thomas

  1. Product
  2. Public Speaking
  3. Writing
  4. Web Design
  5. Product Management
  6. Social Media Marketing

I've spent over 10 years helping startups turn customer insight and leadership vision into product strategy that teams can use to eliminate wasted time and more sales.

Hi, I'm Adam, and I help founders solve problems like:


How can I make a strategy that works? We've had one for at least a year, and it feels like we've made no progress.


How do I hire my first/next product manager? The last one I hired wasn't anything like I wanted. 


Where is our collaboration with customers and each other? When we were smaller, we worked together - now everyone is in a silo. 



Turning a vision into reality isn't quite like the movies. In movies, they make the work fee…

  1. Facebook
    Facebook
  2. JavaScript
    JavaScript
  3. HTML
    HTML
  4. Google Analytics
    Google Analytics
Adam Thomas

Work

  • May 2023 - Survival Metrics - NY Product Conference - YouTube

    May 2023 - Survival Metrics - NY Product Conference - YouTube

    • Public Speaking
    • Speaking
    • Product Strategy
    • Storytelling & Messaging

    Survival Metrics at NY Product Conference. I even throw something

    https://www.youtube.com/watch?v=kMICqxv1a4Q&t=5s
  • What Are Survival Metrics & How Do They Work? | Built In

    What Are Survival Metrics & How Do They Work? | Built In

    • Product Strategy
    • Data Strategy
    • Roadmap Planning

    Product teams often know that a project needs to change direction, but they don’t have a way to make that change safely and quickly. Survival metrics empower them to do just that. This article, and the workshop developed from it afterward, has led to a course on Maven with a 9.8 rating, and has helped teams stop building things that don't matter.

    https://builtin.com/product/survival-metrics-product-management
  • Launched a credit card that outperformed industry customer acquisition costs by 1000x - InfoBeans

    Launched a credit card that outperformed industry customer acquisition costs by 1000x - InfoBeans

    • Go To Market
    • Goal Setting
    • UX Researcher
    • Product Strategy
    • Product Lead

    This financial company needed a way to launch big against many players. The team got very customer-focused, taking away things that were useful, talking to customers on an almost daily basis, and working on leveraging prototypes that made sure we were finding value daily.


    This led to a launch that had a viral coefficient of 7.8 - meaning that 1 person learned about the company, they shared it 7.8 times.

    https://www.infobeans.com/true-stories/launched-a-credit-card-that-cut-customer-acquisition-costs-by-1000x/
    • Google Analytics
      Google Analytics

Experience

  • Practica

    Practica

    Product Management Coach

    Jun 2022 - Present

    Practica helps modern workers continuously upgrade their skills and excel at work. Our online skill development platform blends 1:1 coaching with a customizable curriculum. We work with PMs, engineers, designers, salespeople, marketers, and other tech workers across all seniority levels by starting with the skills needed in their department & level and then layering in cross-functional skills.

    • Providing coaching and mentorship to product leaders, from Senior Product managers looking to level up their scope of impact to startup CPOs facing the growing challenges of scaling their organizations.
    • I combine my experience as a product manager, product director and startup co-founder with coaching techniques gained from working in altMBA to guide my clients through the challenges and choices faced in the tech industry today.
  • Approaching One

    Approaching One

    Principal

    Aug 2020 - Present

    Product management (PdM) is hard, and teams that don’t have a history of product management are unsurewhere to start. This starts at the first PdM hire, with questions like “how do we define the role?” usually answered by some advice from mentors (if you have them) and Medium. Later, as an organization developsitself, it needs more PdMs, which require a product strategy to keep an organization aligned. We provide coaching, workshops, and actionable consulting services that teach founding teams tried-and-true principles of performant startup product teams.

    • Marty Cagen and SVPG chose me as one of the top 50 product coaches they know in the US that they are willing to refer work to.
    • I have a keen eye for detail, like when I assisted a PE firm with customer/user due diligence that helped them make the call to acquire an EdTech company
    • Have led over 50 workshops that helps team clarify strategy and innovate faster by picking the right tools to operationalize strategy
  • SmartRecruiters

    SmartRecruiters

    Lead Product Manager

    Feb 2021 - Jan 2023

    SmartRecruiters enables Hiring Without Boundaries™ by freeing talent acquisition teams from legacy applicant tracking software. SmartRecruiters' next-generation platform serves as the hiring operating system for 4,000 customers like Bosch, LinkedIn, Skechers, and Visa. Companies with business-critical hiring needs turn to SmartRecruiters for best-of-breed functionality, world-class support, and a robust ecosystem of third-party applications and service providers. For more information, follow us at @SmartRecruiters, on LinkedIn or on https://www.smartrecruiters.com.

    • As a Lead Product Manager (PdM) at SmartRecruiters I:
    • * I led a team of 6 product managers and 2 portfolios of over 60 MM ACV, helping them go from 1 launch a quarter, to 6 launches.
    • * Created data governance and data integrity models to increase our data literacy, moving teams from hunches, to data.
    • * Made choices to sharpen our product portfolio, retiring old products that saved us money and sped up our release cadence.
  • Informed.co

    Informed.co

    Director of Product

    Jun 2018 - Dec 2019

    Informed.co, formerly Appeagle, is a strategic price intelligence platform that keeps online sellers competitive at all times with continuous automated repricing and analytics. Discover how to put your prices on autopilot with Informed.co. We’re a team of problem solvers and overachievers who seek out others who are also passionate and relentless at their respective crafts. We’re growing rapidly and focused on creating a tight-knit group of people that enjoy each other’s company. We work hard not because we’re asked to, but because we genuinely love what we do. Building a better product development process to help sellers make more informed decisions with their third party (think Amazon, Walmart eBay) marketplaces.

    • * I built the product team at Informed. I managed the disciplines of Product Management, Product Design, and Product Marketing, as well as handling the people ops hiring, raises, training and development.
    • * Built a customer-centric focus within the organization. Moved customer contact from once a quarter to twice a week, brought in better quantified and qualified research methodology, moved from a time focused roadmap to a problem-based roadmap, pushed LEAN and AGILE processes to make better decisions regarding product development.
    • * Managed relationships, P&L and Vendors like Facebook, Amazon, Google, Pendo, Invision. Helped bring in analytics tools and trained teams in the scientific method and statistics.
  • Philosophie (Accelerate) by Infobeans

    Philosophie (Accelerate) by Infobeans

    Product Strategist

    Jan 2017 - Feb 2018

    Philosophie (Accelerate) by Infobeans is an end-to-end design firm that helps companies build products that they love.

    • I worked in a small, agile team along with the client(s), a designer, and developers to define and create a product that aligns with customer needs and business objectives.
    • * Conduct stakeholder and customer/user interviews and conduct competitive analysis for a variety of clients ranging from Google, PwC, and Sky Telecom.
    • * Lead collaborative workshops to define product vision and goals with clients like Turner Broadcasting.
    • * One of the UX leads for a client's 9 figure project where I created and executed research studies.
    • * Built Philosophie's "UX Stack" a methodology around research at Philosophie.
    • Show less
  • DTCC

    DTCC

    System Architect

    Jun 2014 - Jan 2016

    With 50 years of experience, DTCC is the premier post-trade market infrastructure for the global financial services industry. From 20 locations around the world, DTCC, through its subsidiaries, automates, centralizes, and standardizes the processing of financial transactions, mitigating risk, increasing transparency, enhancing performance and driving efficiency for thousands of broker/dealers, custodian banks and asset managers. Industry owned and governed, the firm innovates purposefully, simplifying the complexities of clearing, settlement, asset servicing, transaction processing, trade reporting and data services across asset classes and bringing increased security, enhanced resilience and soundness to financial markets. In 2022, DTCC’s subsidiaries processed securities transactions valued at U.S. $2.5 quadrillion and its depository subsidiary provided custody and asset servicing for securities issues from over 150 countries and territories valued at U.S. $72 trillion. DTCC’s Global Trade Repository service, through locally registered, licensed, or approved trade repositories, processes more than 17.5 billion messages annually. To learn more, please visit us at www.dtcc.com or connect with us on LinkedIn, X, YouTube, Facebook, and Instagram. View our Social Media Community Rules of Engagement: https://www.dtcc.com/press-room/social-media-rules-of-engagement

    • Part of a small team that delivered long-term strategy and implementation of enterprise software/hardware and network for a group of mainframes that was responsible for the passage of up to 1.8 quadrillion dollars annually.
    • * Led the direction of five software products, determining installation, implementation, and support strategy.
    • * Led two clean-up efforts that saved the company $40k annual savings.
    • * Supported disaster recovery with a 100% pass rate from external auditors.
  • DTCC

    DTCC

    System Programmer

    Jun 2010 - Jan 2016

    With 50 years of experience, DTCC is the premier post-trade market infrastructure for the global financial services industry. From 20 locations around the world, DTCC, through its subsidiaries, automates, centralizes, and standardizes the processing of financial transactions, mitigating risk, increasing transparency, enhancing performance and driving efficiency for thousands of broker/dealers, custodian banks and asset managers. Industry owned and governed, the firm innovates purposefully, simplifying the complexities of clearing, settlement, asset servicing, transaction processing, trade reporting and data services across asset classes and bringing increased security, enhanced resilience and soundness to financial markets. In 2022, DTCC’s subsidiaries processed securities transactions valued at U.S. $2.5 quadrillion and its depository subsidiary provided custody and asset servicing for securities issues from over 150 countries and territories valued at U.S. $72 trillion. DTCC’s Global Trade Repository service, through locally registered, licensed, or approved trade repositories, processes more than 17.5 billion messages annually. To learn more, please visit us at www.dtcc.com or connect with us on LinkedIn, X, YouTube, Facebook, and Instagram. View our Social Media Community Rules of Engagement: https://www.dtcc.com/press-room/social-media-rules-of-engagement

    • Part of a small team that delivered long-term strategy and implementation of enterprise software/hardware and network for a group of mainframes that was responsible for the passage of up to 1.8 quadrillion dollars annually.
    • * Handled 24/7 Support for Mainframe.
    • * Learned Disaster Recovery (DR) best practices by providing Mainframe.
    • * Programmed (using REXX/Java) automation routines.
    • * Provided support for High Output Printing Support (VPS).
  • The Gamer Studio

    The Gamer Studio

    Founder

    Jul 2008 - Jan 2013

    or some time, we've felt that there just wasn't enough gaming news websites in existence. Yes my friends, that is indeed a joke. What separates us from the likes of other groups, is our desire to have fun. The gaming industry has recently turned into a massive economical powerhouse, meaning the nasty face has come out to play. Step in with us, and rekindle the love for gaming, and the pleasure that it brings.

    • Brand development, website traffic growth, website UI and advertising revenue. Developed brand strategy and statistics systems.
    • Additionally:
    • * Managed a staff (30 contributors).
    • * Created content (on a daily basis Review/Editorial/News).
    • * Handled advertising and business inquiry (Ad Buys).
    • * Did front (led HTML/CSS design effort 7 redesigned) and backend development (built a CMS in PHP).
    • * Growth hacking techniques (From 0 to 10k Uniques per day).
    • Maintained standards and developed the following products:
    • TGS Video Channel YT Channel (<400 Subscribers)
    • Podcast (Had three podcasts) (<1000 Downloads)
    • Editorial ( Columns, Interviews, News <10 Uniques per day)
    • Show less
  • HipHopDX

    HipHopDX

    Writer

    Feb 2008 - Mar 2010

    With over 2.5 million readers turning to HipHopDX each month to read the latest music news, digest our expert album reviews, listen to and watch musical performances by their favorite artists. Breaking stories, bold interviews, and insightful commentary, all delivered with an unmatched dedication to the music culture. HipHopDX is based in Los Angeles with freelance writers spread out across the country. We are a passionate group of individuals that are dedicated to making the music journalism world better with superior thought leadership and innovative interactive experiences. We are the Hip Hop experience!

    • Started as a contributor with music reviews, became a staff writer responsible for feature editorial.
    • * Pitched stories
    • * Performed interviews with subjects
    • * Transcribed and created an angle for featured pieces.

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