Discover the main responsibilities of a Chief Product Officer (CPO) and get a practical CPO job description template. Find out about CPO salaries and the best way to hire one.
Betina Evancha
Product Leader
I spent over 7 years at Peloton, building out the product team from 4 to over 60. I'm a dynamic and user-focused product leader with deep experience in data-driven decision-making, behavioral loops, and new product development.
In my free time, I enjoy distance running, reading on a wide variety of subjects, and hanging out with my 2 curious kids.
Work
The Peloton Tread+
https://www.onepeloton.com/blog/tread-plus-workout-benefits/I was the Software Product Owner for the Peloton Tread+, working closely with the Hardware and Content teams to define and execute a cohesive indoor running experience that's, dare I say, fun. The Tread+ has an industry-leading NPS score and many delighted members.
Experience
Peloton
Vice President, Product Management
Mar 2016 - Nov 2023
Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.
- Led planning of Peloton’s hardware and software roadmaps, including long-term vision, annual budget & OKRs, and quarterly business and team planning.
- Steered product and feature decisions for the Peloton Bikes, Treads, Row, and Guide, creating high-NPS products to drive member engagement and acquisition.
- Communicated product strategy across the Peloton organization and built buyin.
- Acted as Software Product Owner for the Peloton Tread+, a Red Dot Award-winning consumer product that makes Running, Walking, and Bootcamp workouts motivating and habit-forming.
Noom
Senior Product Manager
Sep 2012 - Feb 2016
A consumer-led digital health company that helps people live healthier, happier lives.
- Worked on a mobile-first platform using behavioral psychology to coach pre-diabetic patients to lose weight, developing product requirements based on user feedback and data analysis.
- Communicated shared vision to a team of engineers and designers as well as cross-functional stakeholders
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Chief Product Officer (CPO) Job Description & Template What Does a Chief Product Officer Do? (Roles, Salary, How to Hire) Discover what makes a great CPO, their key responsibilities, necessary skills, and innovative hiring models for your business's growth.
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