Betina Evancha

  1. Product
  2. Leadership
  3. Team Building
  4. Product Strategy
  5. Product
  6. Hiring
  7. User Research
  8. Data Analysis
  9. Business Requirements

Product Leader

I spent over 7 years at Peloton, building out the product team from 4 to over 60. I'm a dynamic and user-focused product leader with deep experience in data-driven decision-making, behavioral loops, and new product development.


In my free time, I enjoy distance running, reading on a wide variety of subjects, and hanging out with my 2 curious kids.

  1. Google Sheets
    Google Sheets
  2. Slack
    Slack
  3. Jira
    Jira
Message Betina
Betina Evancha

Work

Experience

  • Peloton

    Peloton

    Vice President, Product Management

    Mar 2016 - Nov 2023

    Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

    • Led planning of Peloton’s hardware and software roadmaps, including long-term vision, annual budget & OKRs, and quarterly business and team planning.
    • Steered product and feature decisions for the Peloton Bikes, Treads, Row, and Guide, creating high-NPS products to drive member engagement and acquisition.
    • Communicated product strategy across the Peloton organization and built buyin.
    • Acted as Software Product Owner for the Peloton Tread+, a Red Dot Award-winning consumer product that makes Running, Walking, and Bootcamp workouts motivating and habit-forming.
  • Noom

    Noom

    Senior Product Manager

    Sep 2012 - Feb 2016

    A consumer-led digital health company that helps people live healthier, happier lives.

    • Worked on a mobile-first platform using behavioral psychology to coach pre-diabetic patients to lose weight, developing product requirements based on user feedback and data analysis.
    • Communicated shared vision to a team of engineers and designers as well as cross-functional stakeholders

Similar Members

  • Ashley Jefferson profile image
    Ashley Jefferson
    1. Advisor
    2. Product Strategy
    3. #strategy
    4. Leadership
    5. Product
    Fractional Product Leader | Advisor | Business Mediator
  • Jon Lin profile image
    Jon Lin
    1. Team Building
    2. Hiring
    3. Leadership
    4. Product Management
    5. Product Leadership
    Crafting engaging experiences and driving product innovation and growth for 15+ years | Ex-Sling TV, CBS Sports
  • Brock Meltzer profile image
    Brock Meltzer
    1. Go to Market strategy
    2. Partnerships
    3. Product Leader
    4. Hiring
    5. Strategy Leader
    Fractional Product Leader

Send me Talent

Chat with the founders of Go Fractional to learn what problems you could be solving tomorrow.