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Betina E.

Product Leader

I spent over 7 years at Peloton, building out the product team from 4 to over 60. I'm a dynamic and user-focused product leader with deep experience in data-driven decision-making, behavioral loops, and new product development.

In my free time, I enjoy distance running, reading on a wide variety of subjects, and hanging out with my 2 curious kids.

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Betina E.

Work

The Peloton Tread+

onepeloton.com
The Peloton Tread+

I was the Software Product Owner for the Peloton Tread+, working closely with the Hardware and Content teams to define and execute a cohesive indoor running experience that's, dare I say, fun. The Tread+ has an industry-leading NPS score and many delighted members.

Experience

Mar 2016 — Nov 2023
Peloton

Peloton

Vice President, Product Management

Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

  • Led planning of Peloton’s hardware and software roadmaps, including long-term vision, annual budget & OKRs, and quarterly business and team planning.
  • Steered product and feature decisions for the Peloton Bikes, Treads, Row, and Guide, creating high-NPS products to drive member engagement and acquisition.
  • Communicated product strategy across the Peloton organization and built buyin.
  • Acted as Software Product Owner for the Peloton Tread+, a Red Dot Award-winning consumer product that makes Running, Walking, and Bootcamp workouts motivating and habit-forming.
Sep 2012 — Feb 2016
Noom

Noom

Senior Product Manager

A consumer-led digital health company that helps people live healthier, happier lives.

  • Worked on a mobile-first platform using behavioral psychology to coach pre-diabetic patients to lose weight, developing product requirements based on user feedback and data analysis.
  • Communicated shared vision to a team of engineers and designers as well as cross-functional stakeholders