Betina Evancha

Product Leader

I spent over 7 years at Peloton, building out the product team from 4 to over 60. I'm a dynamic and user-focused product leader with deep experience in data-driven decision-making, behavioral loops, and new product development.

In my free time, I enjoy distance running, reading on a wide variety of subjects, and hanging out with my 2 curious kids.

Betina Evancha



  • Peloton


    Vice President, Product Management

    Mar 2016 - Nov 2023

    Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

    • Led planning of Peloton’s hardware and software roadmaps, including long-term vision, annual budget & OKRs, and quarterly business and team planning.
    • Steered product and feature decisions for the Peloton Bikes, Treads, Row, and Guide, creating high-NPS products to drive member engagement and acquisition.
    • Communicated product strategy across the Peloton organization and built buyin.
    • Acted as Software Product Owner for the Peloton Tread+, a Red Dot Award-winning consumer product that makes Running, Walking, and Bootcamp workouts motivating and habit-forming.
  • Noom


    Senior Product Manager

    Sep 2012 - Feb 2016

    A consumer-led digital health company that helps people live healthier, happier lives.

    • Worked on a mobile-first platform using behavioral psychology to coach pre-diabetic patients to lose weight, developing product requirements based on user feedback and data analysis.
    • Communicated shared vision to a team of engineers and designers as well as cross-functional stakeholders

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