I have 20+ years Product, Strategy, and Operations experience helping tech based companies (startup to public companies) scale their business. Currently I am the Chief Operating Officer of First & Third, a boutique web agency where I wear many hats including Product, Strategy, & Operations. Over the past 10 years I have also taken on advisory roles providing strategy to help startup companies scale.
Prior to First & Third, I have held executive roles running Product for SAAS as well as direct to consumer businesses. Previous executive experience includes EVP of Strategy & Operations at Indy, SVP of Product at SnackNation, and VP & General Manager at Society6.
In these roles I have scaled businesses starting from $0 in annual revenue all the way up to $75M+ in annual revenue, have built cross functional teams from the ground up with direct experience of managing up to a 60+ person team, have been responsible for attracting the 1st 1,000 customers for a business, and have successfully been part of a private company going public.
When I am not online, I am likely on a family adventure in the wilderness.
I'm currently scaling up First & Third (web agency where I work). I am open to Fractional Product and Operations roles.
Mento is a career coaching and mentorship platform.
Actively coach and mentor product leaders (from individual contributors to executives).
Jul 2021 — Present
First & Third
Chief Operating Officer
First & Third is a boutique content and commerce web agency with a deep expertise in strategy, web design, and development.
Increased revenue by 50% Year over Year with the addition of new accounts.
increased profitability 8x Year over Year with new business and pricing model adjustments
Grew team from 8 employees to 30 (employees + contractors).
Responsible for all eCommerce strategy for First & Third clients with daily interactions with founders and executive .
Sep 2019 — Jun 2021
Indy
Executive Vice President, Strategy & Operations
Indy helps freelancers manage their entire business. Send proposals, sign contracts, track billable hours, create invoices, and receive payments all in one place.
10x increase in subscriber base with introduction of new pricing model, promotional calendar, and new marketing campaigns.
Led the successful rebrand of the company from Tispr to Indy.
Jan 2018 — Jan 2019
SnackNation
Senior Vice President, Product
SnackNation is a company focused on employee care, operating in the food and beverage industry. The company's main service is the delivery of curated, healthier snacks, premium coffee and tea, fresh fruit, and safety essentials to both remote and in-office teams. SnackNation primarily serves businesses across various sectors, with a special focus on creating a better work environment.
Responsible for building the B2B & D2C Product Roadmap (aligning Executive Team, Sales, Marketing, Customer Care, Product, & Engineering).
Responsible for hiring and building the Product and Engineering team from 3 to 10.
Grew an 8-person to an 18-person team sourcing product for all snacks (2 Million+/month) including negotiating unit costs, snack box merchandising, insights + data collection, and purchasing.
Jun 2013 — Sep 2017
Society6
Vice President & General Manager
Society6 is an online marketplace that empowers artists to make their artwork available for sale as a variety of products.
Grew business from $15M in Annual Revenue to $75M+ in 4 years.
Scaled the team from a team of 3 to 60 across Product, Marketing, Engineering, Design, and Operations.
Reported directly to the CEO with responsibility for regular board meeting presentations.
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