Brock Meltzer

Fractional Product Leader

I have 20+ years Product, Strategy, and Operations experience helping tech based companies (startup to public companies) scale their business. Currently I am the Chief Operating Officer of First & Third, a boutique web agency where I wear many hats including Product, Strategy, & Operations. Over the past 10 years I have also taken on advisory roles providing strategy to help startup companies scale.


Prior to First & Third, I have held executive roles running Product for SAAS as well a…

Brock Meltzer

Work

Experience

  • Mento

    Mento

    Part Time Product & Executive Coach / Mentor

    Mar 2023 - Present

    Mento is a career coaching and mentorship platform.

    • Actively coach and mentor product leaders (from individual contributors to executives).
  • First & Third

    First & Third

    Chief Operating Officer

    Jul 2021 - Present

    First & Third is a boutique content and commerce web agency with a deep expertise in strategy, web design, and development.

    • Increased revenue by 50% Year over Year with the addition of new accounts.
    • increased profitability 8x Year over Year with new business and pricing model adjustments
    • Grew team from 8 employees to 30 (employees + contractors).
    • Responsible for all eCommerce strategy for First & Third clients with daily interactions with founders and executive .
  • Indy

    Indy

    Executive Vice President, Strategy & Operations

    Sep 2019 - Jun 2021

    Indy helps freelancers manage their entire business. Send proposals, sign contracts, track billable hours, create invoices, and receive payments all in one place.

    • 10x increase in subscriber base with introduction of new pricing model, promotional calendar, and new marketing campaigns.
    • Led the successful rebrand of the company from Tispr to Indy.
  • SnackNation

    SnackNation

    Senior Vice President, Product

    Jan 2018 - Jan 2019

    SnackNation is a company focused on employee care, operating in the food and beverage industry. The company's main service is the delivery of curated, healthier snacks, premium coffee and tea, fresh fruit, and safety essentials to both remote and in-office teams. SnackNation primarily serves businesses across various sectors, with a special focus on creating a better work environment.

    • Responsible for building the B2B & D2C Product Roadmap (aligning Executive Team, Sales, Marketing, Customer Care, Product, & Engineering).
    • Responsible for hiring and building the Product and Engineering team from 3 to 10.
    • Grew an 8-person to an 18-person team sourcing product for all snacks (2 Million+/month) including negotiating unit costs, snack box merchandising, insights + data collection, and purchasing.
  • Society6

    Society6

    Vice President & General Manager

    Jun 2013 - Sep 2017

    Society6 is an online marketplace that empowers artists to make their artwork available for sale as a variety of products.

    • Grew business from $15M in Annual Revenue to $75M+ in 4 years.
    • Scaled the team from a team of 3 to 60 across Product, Marketing, Engineering, Design, and Operations.
    • Reported directly to the CEO with responsibility for regular board meeting presentations.

Similar Members

  • Ashley Jefferson profile image
    Ashley Jefferson
    1. Advisor
    2. Product Strategy
    3. #strategy
    4. #leadership
    5. Product
    Fractional Product Leader | Advisor | Business Mediator
  • David Jorjani profile image
    David Jorjani
    1. Advisor
    2. #leadership
    3. Team Building
    4. Product Strategy
    5. Product
    Early-stage product & engineering leader (2 acquisitions)
  • Colin Gibbs profile image
    Colin Gibbs
    1. Product Management
    2. Enterprise Software
    3. Team Building
    4. Product Strategy
    Enterprise product leader | ex-Slack, Google

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