Ashley J.

Experience

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  Brightcove

  Consultant

  Aug 2023 - Present

  Whether their clients want to motivate or train team members, sell products or services, or entertain and inform subscribers, video does it best. And Brightcove provides clients with the most reliable, scalable, and secure platform to deliver it on. Since 2004, Brightcove technology has helped customers all over the world harness the incredible power of video – we’ve even won two Technology and Engineering Emmy Awards for it.

  • Revitalized Brightcove's product management processes, implementing best practices and efficiency blueprints to manage complex client projects successfully.
  • Integrated proven strategies from past roles, significantly improving decision-making clarity and direction in client interactions for Brightcove.
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  Versalie

  Brand Strategy Consultant

  Sep 2022 - Jan 2023

  Versalie was created to help women understand the phases of menopause for what they can be — a chance to care for yourself, starting with getting to know your hormones better.

  • Instrumental in the conceptualization and development of Versalie, marking a significant milestone in personalized menopause care and support.
  • Orchestrated comprehensive market and literature research, setting the foundation for Versalie's empathetic and informed approach to addressing women's health needs.
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  JP Morgan Chase

  Vice President, Product Management (Sr. PM)

  Nov 2020 - May 2023

  Chase is proud to serve millions of people with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.

  • Launched "Wealth Plan," an innovative personal financial management tool for JP Morgan Chase, achieving industry recognition and award nominations.
  • Orchestrated a strategic pivot in product development, ensuring alignment with evolving market conditions and customer needs for JP Morgan Chase's digital offerings.
  • Led a team of Product Managers as well as a cross functional team of developers, designers, marketers
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  New York University Stern School of Business

  MBA

  Sep 2020 - May 2023

  NYU Stern is one of the top MBA programs in the country.

  • Graduated with my MBA with a specialization in Innovation & Entrepreneurship
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  Prudential Financial

  Product Manager (most recent position)

  Jul 2014 - Nov 2020

  Prudential makes lives better by solving the financial challenges of our changing world.

  • Directed Prudential's shift to a consumer-focused digital model, achieving a significant 31% increase in account openings and a 23% surge in customer conversion rates.
  • Launched LINK, a landmark initiative marking Prudential's entry into direct consumer engagement and digital transformation.
  • Implemented a data-driven approach, integrating customer and market analysis, which led to a 15% improvement in lead generation and streamlined communication strategies.