Ashley Jefferson

Fractional Product Leader | Advisor | Business Mediator

Hi there! I'm Ashley Grace Jefferson, a seasoned professional from the NY/NJ area, where I've applied my Seton Hall University Business degree and NYU Stern MBA across a decade in corporate (and half in product management).


As a dedicated product leader and strategist, I champion the journey to product-market fit with a focus on clarity and strategic direction.


My years at Prudential in finance were transformative, teaching me the importance of interpreting financial narratives for business heal…

Ashley Jefferson

Testimonials

  • "Ashley is not only an exceptional product leader, but also an amazing mentor. She works with her teams to address questions and concerns, while encouraging and empowering them to take ownership of their work. Her ability to see the birds-eye view of the entire project is one of the many things that makes her an invaluable asset to any team."

    Aishwarya Lanka

    Aishwarya Lanka

    Digital Product Manager, Jpmorgan Chase & Co.

Work

Experience

  • Brightcove

    Brightcove

    Consultant

    Aug 2023 - Present

    Whether their clients want to motivate or train team members, sell products or services, or entertain and inform subscribers, video does it best. And Brightcove provides clients with the most reliable, scalable, and secure platform to deliver it on. Since 2004, Brightcove technology has helped customers all over the world harness the incredible power of video – we’ve even won two Technology and Engineering Emmy Awards for it.

    • Revitalized Brightcove's product management processes, implementing best practices and efficiency blueprints to manage complex client projects successfully.
    • Integrated proven strategies from past roles, significantly improving decision-making clarity and direction in client interactions for Brightcove.
  • Versalie

    Versalie

    Brand Strategy Consultant

    Sep 2022 - Jan 2023

    Versalie was created to help women understand the phases of menopause for what they can be — a chance to care for yourself, starting with getting to know your hormones better.

    • Instrumental in the conceptualization and development of Versalie, marking a significant milestone in personalized menopause care and support.
    • Orchestrated comprehensive market and literature research, setting the foundation for Versalie's empathetic and informed approach to addressing women's health needs.
  • JP Morgan Chase

    JP Morgan Chase

    Vice President, Product Management (Sr. PM)

    Nov 2020 - May 2023

    Chase is proud to serve millions of people with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing.

    • Launched "Wealth Plan," an innovative personal financial management tool for JP Morgan Chase, achieving industry recognition and award nominations.
    • Orchestrated a strategic pivot in product development, ensuring alignment with evolving market conditions and customer needs for JP Morgan Chase's digital offerings.
    • Led a team of Product Managers as well as a cross functional team of developers, designers, marketers
  • New York University Stern School of Business

    New York University Stern School of Business

    MBA

    Sep 2020 - May 2023

    NYU Stern is one of the top MBA programs in the country.

    • Graduated with my MBA with a specialization in Innovation & Entrepreneurship
  • Prudential Financial

    Prudential Financial

    Product Manager (most recent position)

    Jul 2014 - Nov 2020

    Prudential makes lives better by solving the financial challenges of our changing world.

    • Directed Prudential's shift to a consumer-focused digital model, achieving a significant 31% increase in account openings and a 23% surge in customer conversion rates.
    • Launched LINK, a landmark initiative marking Prudential's entry into direct consumer engagement and digital transformation.
    • Implemented a data-driven approach, integrating customer and market analysis, which led to a 15% improvement in lead generation and streamlined communication strategies.

Similar Members

  • Adam Casson profile image
    Adam Casson
    1. Product
    2. Product Strategy
    3. Go-To-Market Strategies & Implementation
    4. Product Market Fit
    5. User Research
    Product leader, 4x founder in health tech
  • Colin Roper profile image
    Colin Roper
    1. Advisor
    2. Product roadmapping
    3. Leadership
    4. Team Building
    5. Customer Discovery
    1st PM @ Gusto, Product VP at multiple B2B startups
  • Ben Handzo profile image
    Ben Handzo
    1. Product Strategy
    2. Advisor
    3. Data Strategy
    4. Compliance
    5. Product
    Seasoned Product, UX, & Data Leader

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