As a seasoned Marketing and Operations Executive, I have built a 20 year career specializing at the dynamic intersection of Music, Business Development, and Brand Marketing. My journey has encompassed pivotal roles at renowned organizations such as Universal Music Group, Chanel, and Viacom. In 2022, I embarked on a new chapter as Partner and Chief Operating Officer of the record label and creative agency Big.Ass.Kids.
I also serve as a strategic leader and trusted advisor to small business owners, entrepreneurs, and creative talent as owner of Reflections Consulting, based in New York since 2020.
Throughout my journey, I have:
- Led brand launches and revitalizations in alignment with market trends, resulting in heightened brand awareness and appeal.
- Recruited and managed high-performing teams, ensuring successful project launches and streamlined execution.
- Orchestrated engaging digital marketing campaigns, live events, and influencer partnerships, driving sales and web traffic.
- Built unique and engaging social media profiles and content creation resulting in increased audience engagement and brand recognition.
As a fractional executive, I am dedicated to crafting strategic initiatives that align with overarching business goals, optimizing operational efficiency, and fostering innovation to give my clients a competitive and dynamic edge in their market.
Let's connect and explore how we can make a meaningful impact together.
Board of Directors / Communications Director
RTSA is the community soccer program in Rockaway, NJ. I sit on the Board of Directors as the Communications Director.
Partner, C.O.O.
Leading the development and execution of a comprehensive brand and sales strategy, driving innovative marketing campaigns and optimizing team operations for a boutique record label and creative agency.
Founder
Serve as a strategic leader and trusted advisor, leveraging multifaceted expertise to drive measurable growth and optimize business operations. Provide consulting focused on enhancing operational efficiency, devising impactful marketing and advertising strategies, expanding social media presence, and fostering digital growth.
Global Team Coordinator, Brand Partnerships
Developed and nurtured strong relationships with clients and internal stakeholders at junior, senior and executive levels in order to assist our internal brand partnership and strategic marketing team who were responsible for bringing in $20+ million in annual revenue from brands such as American Airlines, Marriott, Carnival Cruises, American Eagle, Kellogg’s, Mars and Citibank.
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