- Fractional COO
- Fractional CMO
- Team Building
- Go-To-Market Strategies & Implementation
20 Years of Connecting People to Products
As a seasoned Marketing and Operations Executive, I have built a 20 year career specializing at the dynamic intersection of Music, Business Development, and Brand Marketing. My journey has encompassed pivotal roles at renowned organizations such as Universal Music Group, Chanel, and Viacom. In 2022, I embarked on a new chapter as Partner and Chief Operating Officer of the record label and creative agency Big.Ass.Kids.
I also serve as a strategic leader and trusted advisor to small business owners…
- Microsoft Excel
- Google Sheets
- Facebook Ads
Rockaway Township Soccer Association
Board of Directors / Communications Director
Sep 2023 - Present
RTSA is the community soccer program in Rockaway, NJ. I sit on the Board of Directors as the Communications Director.
- Leading the brand development of the program.
- Creating an engaging social media strategy and content release to highlight community achievements.
Jun 2021 - Present
Leading the development and execution of a comprehensive brand and sales strategy, driving innovative marketing campaigns and optimizing team operations for a boutique record label and creative agency.
- Spearheaded the brand strategy for flagship music projects, e.g., SEE YOU NEXT YEAR campaign, achieving 3M+ streams in the debut month and securing $1.1M in partnership revenue.
- Mentored emerging artists, fostering distinct brand personas and strategic marketing for multi-genre releases and live shows.
- Engineering the official brand launch of Big.Ass.Kids editorial site and artist services division.
Oct 2020 - Present
Serve as a strategic leader and trusted advisor, leveraging multifaceted expertise to drive measurable growth and optimize business operations. Provide consulting focused on enhancing operational efficiency, devising impactful marketing and advertising strategies, expanding social media presence, and fostering digital growth.
- Spearheading the highly anticipated official launch of the Big.Ass.Kids brand, scheduled for October 2023, ensuring all launch aspects were strategically planned and executed.
- Revitalized brand identity for several clients including SOBs Music Venue, 100 Sutton Event Space and BriGuel, Inc., by spearheading a multifaceted marketing strategy encompassing website reconstruction, social media content creation and management
- Crafted and executed a brand development strategy to elevate author and motivational personality Morgan Wider's personal brand.
Universal Music Group
Global Team Coordinator, Brand Partnerships
Nov 2015 - Sep 2020
Developed and nurtured strong relationships with clients and internal stakeholders at junior, senior and executive levels in order to assist our internal brand partnership and strategic marketing team who were responsible for bringing in $20+ million in annual revenue from brands such as American Airlines, Marriott, Carnival Cruises, American Eagle, Kellogg’s, Mars and Citibank.
- Supported the Head of Global Brand Partnerships with calendar management, travel planning and booking, expense reports, meeting organization and both external and internal communications
- Project managed all B2B marketing initiatives and annual tentpoles for events and conferences such as Grammys Weekend, CES, Cannes Lions, SXSW and AWNY
- Restructured internal processes to manage our global team
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