Carolyn P.

Experience

• 

  Rockaway Township Soccer Association

  Board of Directors / Communications Director

  Sep 2023 - Present

  RTSA is the community soccer program in Rockaway, NJ. I sit on the Board of Directors as the Communications Director.

  • Leading the brand development of the program.
  • Creating an engaging social media strategy and content release to highlight community achievements.
• 

  Big.Ass.Kids

  Partner, C.O.O.

  Jun 2021 - Present

  Leading the development and execution of a comprehensive brand and sales strategy, driving innovative marketing campaigns and optimizing team operations for a boutique record label and creative agency.

  • Spearheaded the brand strategy for flagship music projects, e.g., SEE YOU NEXT YEAR campaign, achieving 3M+ streams in the debut month and securing $1.1M in partnership revenue.
  • Mentored emerging artists, fostering distinct brand personas and strategic marketing for multi-genre releases and live shows.
  • Engineering the official brand launch of Big.Ass.Kids editorial site and artist services division.
• 

  Reflections Enterprises

  Founder

  Oct 2020 - Present

  Serve as a strategic leader and trusted advisor, leveraging multifaceted expertise to drive measurable growth and optimize business operations. Provide consulting focused on enhancing operational efficiency, devising impactful marketing and advertising strategies, expanding social media presence, and fostering digital growth.

  • Spearheading the highly anticipated official launch of the Big.Ass.Kids brand, scheduled for October 2023, ensuring all launch aspects were strategically planned and executed.
  • Revitalized brand identity for several clients including SOBs Music Venue, 100 Sutton Event Space and BriGuel, Inc., by spearheading a multifaceted marketing strategy encompassing website reconstruction, social media content creation and management
  • Crafted and executed a brand development strategy to elevate author and motivational personality Morgan Wider's personal brand.
• 

  Universal Music Group

  Global Team Coordinator, Brand Partnerships

  Nov 2015 - Sep 2020

  Developed and nurtured strong relationships with clients and internal stakeholders at junior, senior and executive levels in order to assist our internal brand partnership and strategic marketing team who were responsible for bringing in $20+ million in annual revenue from brands such as American Airlines, Marriott, Carnival Cruises, American Eagle, Kellogg’s, Mars and Citibank.

  • Supported the Head of Global Brand Partnerships with calendar management, travel planning and booking, expense reports, meeting organization and both external and internal communications
  • Project managed all B2B marketing initiatives and annual tentpoles for events and conferences such as Grammys Weekend, CES, Cannes Lions, SXSW and AWNY
  • Restructured internal processes to manage our global team