Mark Schinkel

Experience

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  One Earth Rising

  Advisor

  Feb 2023 - Present

  Building the in-game commerce platform for the creator economy. Lead investors : a16z and GSR

  • Fundraising, BD, strategy
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  Soon

  Advisor

  Sep 2022 - Present

  Automated crypto investing. Y Combinator '22

  • Marketing, strategy
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  DGT Network

  Advisor

  May 2022 - Present

  Web3 infrastructure platform for enterprise

  • Fundraising, tokenomics
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  BlockForge

  Managing Partner

  Jan 2017 - Present

  BlockForge is an advisory, incubation, and investment vehicle for the emerging blockchain/Web3 ecosystem

  • Advise blockchain startups on overall strategy, tokenomics, community & ecosystem development, fundraising, and regulatory issues.
  • Led marketing and community development for 2 fully SEC compliant ICO's under the guidance of a thought-leading securities attorney; Fysical and Blockmason. $22M USD<>Crypto equivalent raised.
  • 20K Telegram followers acquired and managed through leading-edge social tactics, airdrops, and Earn.com campaigns.
  • Crafted pitch messaging and collateral for BlockForge's nascent incubation, investment, and advisory offerings and led strategic networking outreach to connect with leading blockchain founders, VCs, journalists, academics, lawyers, and alumni groups.
  • Coordinated and launched the Blockchain Innovation Challenge at Analog Devices (NASDAQ : ADI); 300 keynote attendees, 70+ project submissions, and CXO-level recognition.
  • Sourced and structured $1M seed investment in Coral Blockchain, a subsidiary of Posh.tech (MIT alum-led chatbot startup + $27M series A + Forbes30Under30 founding principals). Selected as the third board member by the principals to guide GTM strategy.
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  Tablr

  CEO

  Jan 2014 - Jun 2016

  Tablr is a flexible, powerful front-of-house restaurant table & reservation management SaaS platform for iPad

  • Recruited by the technical co-founders as third co-founder / CEO after 10 successful beta installations at Jay Peak and various popular restaurants throughout the Northeast to lead fundraising and commercialization efforts.
  • Crafted pitch decks, one-pagers, and coordinated PR outreach to support fundraising and early beta customer acquisition/sales.
  • Led angel investor / VC pipeline development and integrated consequent strategic refinements. 200+ outbound introductions through warm network contacts and cold outreach; ~35% conversion to meaningful pitch/feedback interactions.
  • Managed dialogs with potential strategic partners/acquirers: Toast, TripAdvisor, Square, Revel, Leaf, Groupon, Swipely, Objective Logistics, Reserve, and Yelp.
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  Livecirrus

  Co-founder + CMO

  Jun 2010 - Dec 2014

  LiveCirrus (Mass Challenge 2011 Finalist) is a desktop-to-mobile virtualization SaaS platform, with a popular iOS consumer browser app and white-label enterprise offering

  • Owned and implemented processes around all sales and marketing activities as the first biz-side exec from branding to collateral development and operations. Bootstrapped the company to seven-figure revenue with no outside investment or oversight.
  • Sourced, vetted, and negotiated terms with third-party web developers, content creators, and graphic designers to give LiveCirrus a sleek, refined, cohesive web, app store, and social media visual presence.
  • Scripted and produced a cost-effective explainer video leveraging a third-party agency. Generated all whitepapers and site content.
  • Drove consumer app downloads from thousands to millions using SEO/SEM/Localization best practices. Leveraged third parties to translate app store metadata and in-app content and CTA's to major foreign markets, leading to 70% revenue growth.
  • Led all internal engagement with the Mass Challenge incubation program including pitch presentations, roundtables, showcases, and networking events. Completed the program as a finalist (~95th percentile amongst all applicants and program participants).
  • Built and managed a lean, high-performance sales and marketing team as well as offshore R&D activities.
  • Developed pitch materials and one-pagers to shepherd and vet first enterprise proof-of-concept deployments with global finance, biometrics, pharma data, and e-learning companies including ING Bank, Fidelity, Allergan, Curriculum Associates, Pearson.
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  Carbonite

  Director of Marketing and Business Development

  Jan 2006 - Dec 2009

  Carbonite is a cloud backup, storage and security solution for consumers, SMBs, and enterprise. Acquired by Opentext for $1.5B in 2019

  • Scaled affiliate channel from zero to 1000+ members (Kolimbo platform), spearheading promotional initiatives, graphics and collateral refinements, vetting, and list hygiene protocols.
  • Vetted/triaged all inbound VAR/co-marketing partnership inquiries, ranging from regional IT fix-it shops to major ISP's including Verizon, Cox Communications, Comcast, and RCN.
  • Generated partner marketing materials and integration documents for internal and partner deployment.
  • Ideated and executed promotional email campaigns targeting VARs and bulk end-users; batch-tested different price points, discounts, and free trial durations.
  • Shepherded first major ISP co-marketing partnerships in company history (Frontier Communications and TDS). Directed eCommerce pathway and customer service integration.