Discover everything you need to know about the average fractional CMO salary range, pricing models, and how they stack up against full-time CMOs.
Mark Schinkel
Full-stack biz-side startup exec | SaaS | Mobile | Fintech
Seasoned SaaS, mobile, and fintech startup exec, with a proven track record of leading the development of sales and marketing engines around new products, composing compelling pitch narratives, and cultivating strong networks of value-added business relationships with top founders, VCs, F500 CXOs. Third biz-side hire at Carbonite (NASDAQ : CARB, acq by OpenText for $1.5B in '19). Veteran participant in the Cambridge / Boston startup ecosystem.
I enjoy thinking holistically and cross-functionally …
Work
Posh Co-Founders Honored in Forbes 30 Under 30 | Posh Tech
https://www.posh.ai/blog/posh-co-founders-honored-in-forbes-30-under-30Matt & Karan were recently named in Forbes 30 Under 30! Congrats Co-founders!
I led a $1M seed investment in a blockchain-focused subsidiary of Posh and was selected to be the third board member by the founding principals.
Blockchain Innovation Challenge @ Analog Devices
I coordinated and launched the Blockchain Innovation Challenge at Analog Devices (NASDAQ : ADI).
-Karan Kashyap (Posh.tech CEO and Coral Blockchain co-founder) delivered the keynote speech to 300 attendees.
-The initiative garnered 70+ project submissions and CXO-level recognition.
-The winner of the challenge implemented a blockchain layer to one of ADI's 9-figure revenue battery management product lines.
LiveCirrus | Custom Desktop-to-Mobile Virtualization Solutions
https://web.archive.org/web/20190907193755/http://www.livecirrus.com/I joined the technical founder of LiveCirrus as the first business-side executive / co-founder. My work straddled all marketing and business development functions, though I would primarily have called myself CMO.
-Owned and implemented processes around all sales and marketing activities as the first biz-side exec from branding to collateral development and operations. Bootstrapped the company to se…
OpenText buys data security firm Carbonite for $1.42B | TechCrunch
https://techcrunch.com/2019/11/11/opentext-buys-carbonite/I was the third business-side employee at Carbonite, joining at product launch.
-Successfully managed zero-to-one affiliate marketing, the emerging VAR channel, bulk sales, and ISP partnerships, straddling email / content marketing, marketing automation, direct sales, and BD / partnerships functions.
-Reported to and collaborated directly with the C-Suite and board, some of whom are 5x unicorn seria…
Experience
One Earth Rising
Advisor
Feb 2023 - Present
Building the in-game commerce platform for the creator economy. Lead investors : a16z and GSR
- Fundraising, BD, strategy
Soon
Advisor
Sep 2022 - Present
Automated crypto investing. Y Combinator '22
- Marketing, strategy
DGT Network
Advisor
May 2022 - Present
Web3 infrastructure platform for enterprise
- Fundraising, tokenomics
BlockForge
Managing Partner
Jan 2017 - Present
BlockForge is an advisory, incubation, and investment vehicle for the emerging blockchain/Web3 ecosystem
- Advise blockchain startups on overall strategy, tokenomics, community & ecosystem development, fundraising, and regulatory issues.
- Led marketing and community development for 2 fully SEC compliant ICO's under the guidance of a thought-leading securities attorney; Fysical and Blockmason. $22M USD<>Crypto equivalent raised.
- 20K Telegram followers acquired and managed through leading-edge social tactics, airdrops, and Earn.com campaigns.
- Crafted pitch messaging and collateral for BlockForge's nascent incubation, investment, and advisory offerings and led strategic networking outreach to connect with leading blockchain founders, VCs, journalists, academics, lawyers, and alumni groups.
- Coordinated and launched the Blockchain Innovation Challenge at Analog Devices (NASDAQ : ADI); 300 keynote attendees, 70+ project submissions, and CXO-level recognition.
- Sourced and structured $1M seed investment in Coral Blockchain, a subsidiary of Posh.tech (MIT alum-led chatbot startup + $27M series A + Forbes30Under30 founding principals). Selected as the third board member by the principals to guide GTM strategy.
Tablr
CEO
Jan 2014 - Jun 2016
Tablr is a flexible, powerful front-of-house restaurant table & reservation management SaaS platform for iPad
- Recruited by the technical co-founders as third co-founder / CEO after 10 successful beta installations at Jay Peak and various popular restaurants throughout the Northeast to lead fundraising and commercialization efforts.
- Crafted pitch decks, one-pagers, and coordinated PR outreach to support fundraising and early beta customer acquisition/sales.
- Led angel investor / VC pipeline development and integrated consequent strategic refinements. 200+ outbound introductions through warm network contacts and cold outreach; ~35% conversion to meaningful pitch/feedback interactions.
- Managed dialogs with potential strategic partners/acquirers: Toast, TripAdvisor, Square, Revel, Leaf, Groupon, Swipely, Objective Logistics, Reserve, and Yelp.
Livecirrus
Co-founder + CMO
Jun 2010 - Dec 2014
LiveCirrus (Mass Challenge 2011 Finalist) is a desktop-to-mobile virtualization SaaS platform, with a popular iOS consumer browser app and white-label enterprise offering
- Owned and implemented processes around all sales and marketing activities as the first biz-side exec from branding to collateral development and operations. Bootstrapped the company to seven-figure revenue with no outside investment or oversight.
- Sourced, vetted, and negotiated terms with third-party web developers, content creators, and graphic designers to give LiveCirrus a sleek, refined, cohesive web, app store, and social media visual presence.
- Scripted and produced a cost-effective explainer video leveraging a third-party agency. Generated all whitepapers and site content.
- Drove consumer app downloads from thousands to millions using SEO/SEM/Localization best practices. Leveraged third parties to translate app store metadata and in-app content and CTA's to major foreign markets, leading to 70% revenue growth.
- Led all internal engagement with the Mass Challenge incubation program including pitch presentations, roundtables, showcases, and networking events. Completed the program as a finalist (~95th percentile amongst all applicants and program participants).
- Built and managed a lean, high-performance sales and marketing team as well as offshore R&D activities.
- Developed pitch materials and one-pagers to shepherd and vet first enterprise proof-of-concept deployments with global finance, biometrics, pharma data, and e-learning companies including ING Bank, Fidelity, Allergan, Curriculum Associates, Pearson.
Carbonite
Director of Marketing and Business Development
Jan 2006 - Dec 2009
Carbonite is a cloud backup, storage and security solution for consumers, SMBs, and enterprise. Acquired by Opentext for $1.5B in 2019
- Scaled affiliate channel from zero to 1000+ members (Kolimbo platform), spearheading promotional initiatives, graphics and collateral refinements, vetting, and list hygiene protocols.
- Vetted/triaged all inbound VAR/co-marketing partnership inquiries, ranging from regional IT fix-it shops to major ISP's including Verizon, Cox Communications, Comcast, and RCN.
- Generated partner marketing materials and integration documents for internal and partner deployment.
- Ideated and executed promotional email campaigns targeting VARs and bulk end-users; batch-tested different price points, discounts, and free trial durations.
- Shepherded first major ISP co-marketing partnerships in company history (Frontier Communications and TDS). Directed eCommerce pathway and customer service integration.