Hi there, I'm Cassie! I’m a marketing designer with over 7+ years of hands-on experience across diverse industries, ranging from fintech and startups to recruitment and marketing agencies. My career has consisted in creating compelling visual narratives that resonate with target audiences. I have experience with art direction, branding, social media, direct mail, brochures, sell sheets, video editing, and motion design, among other creative avenues. To view examples of my work work, please visit my portfolio at cassierajotte.com.
Experience
Throughout my professional career, I've honed my skills and made impactful contributions across various roles:
At Caribou Financial, Inc (Fintech/Startup), I played an integral part in revitalizing the brand identity. Collaborating seamlessly across cross-functional teams, I ensured brand cohesion in messaging for both B2B and B2C audiences. Crafting persuasive social media posts, quarterly direct mail pushes, captivating paid ad videos, and other visually compelling marketing materials, my efforts significantly heightened website traffic, garnered brand recognition, and created top of funnel leads.
In my role as a Graphic Designer at Allegis Global Solutions (B2B / Recruitment), I was at the forefront of ensuring brand consistency across multifaceted marketing teams. Through design templates and engaging materials, I fostered a unified branding experience. Additionally, I played a pivotal role in crafting internal messaging and creating captivating branding materials, making a lasting impression on diverse platforms.
As a Senior Graphic Designer at Brandthropology (Marketing Agency), I navigated multiple client projects simultaneously, designing various marketing materials that existed cohesively across all touchpoints. My expertise translated into tripling website traffic for CVHHH in two years with our ‘Circle of Life’ campaign, while concurrently managing and designing multiple high-quality projects for said campaign. I also helped the vtTA become a legislative advisor for the state of Vermont by helping them tell their story of the booming tech industry in Vermont.
Software Proficiencies
✅ Adobe PhotoShop
✅ Adobe Illustrator
✅ Adobe InDesign
✅ Adobe AfterEffects
✅ Adobe Premiere Pro
✅ Figma
✅ Asana/Monday.com
