Cassie Rajotte

I help strengthen brand recognition that leads to customer acquisition

Hi there, I'm Cassie! I’m a marketing designer with over 7+ years of hands-on experience across diverse industries, ranging from fintech and startups to recruitment and marketing agencies. My career has consisted in creating compelling visual narratives that resonate with target audiences. I have experience with art direction, branding, social media, direct mail, brochures, sell sheets, video editing, and motion design, among other creative avenues. To view examples of my work work, please visit…

Cassie Rajotte

Experience

  • Caribou Financial, Inc

    Caribou Financial, Inc

    Marketing Designer

    Jun 2021 - Jun 2023

    Caribou is an auto refinance company with a mission to help save drivers money on the life of their loan.

    • Supported rebranding of Caribou from MotoRefi
    • Developed video concepts for organic & paid social campaigns
    • Designed 60+ social media posts monthly, resulting in 100% organic growth YoY
    • Enhanced quarterly direct mail campaigns
  • Allegis Global Solutions

    Allegis Global Solutions

    Graphic Designer

    May 2019 - Jun 2021

    B2B global recruitment company

    • Ensured brand consistency across global marketing teams
    • Developed monthly marketing materials for executive leadership
    • Spearheaded/Implemented sub-branding for semi-annual events in four major regions (EMEA, NA, APAC, India)
    • Oversaw video production & post production for all branded content
  • Brandthropology

    Brandthropology

    Sr. Graphic Designer

    Feb 2016 - May 2019

    An award winning marketing agency in Vermont

    • Designed 30+ page brochure for vtTA which increased funding and made vtTA a legislative advisor in Vermont
    • Storyboarded and edited 30 second local commercial for VNA
    • Tripled website traffic in 2 years for CVHHH with the 'Circle of Care' campaign
    • Managed multiple clients and projects simultaneously
    • Developed brand guidelines for various clients to ensure brand consistency
    • Art directed photo/video shoots to ensure on-brand assets for various needs

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