Catherine Hayden

I’m an effective early stage startup designer with 8+ years experience designing products from conception to launch.

I’m able to push myself and those around me to get focused on the goal, shrug off ambiguity, power through typical startup chaos, work fast, apply myself anywhere I’m needed, and relentlessly drive my work to the finish line.

Catherine Hayden

Work

Experience

  • Ranger Insurance

    Ranger Insurance

    Founding product designer

    Dec 2022 - Present

    Ranger is a seed-stage startup focused on empowering insurance agents with better tech. We built an innovative SaaS product for personal lines agencies that embeds deep insurance expertise into sophisticated automation, putting customer intelligence and personalized, advisory sales on rails.

    • Built tools to empower insurance agents to identify high value customers and then automatically build their personalized insurance portfolio based on what is known about the customer.
    • Built the customer facing portal to manage policies and interact with agent.
    • Built marketing site and collateral for team (flyers, business cards, banners, social media posts, etc.).
    • Built atomic component based design system and delivered high fidelity dev-ready assets.
    • Facilitated journey mapping and persona exercises with sales teams to identify and solve agent sales process pain points.
    • Helped identify and scope core product functionality based on high level strategy.
  • Hayden Two Pointe Design

    Founder

    Jun 2021 - Present

    Boutique digital consulting and product design shop helping high-potential brands and businesses take their performance to the next level — pinpointing opportunities, manifesting new ideas and designing industry-leading products.

    • Lead design on 7 startups. Starting with ideation and ending with development ready designs.
    • Integrated with Mend Together’s team to redesign IA & creature new features accommodating three tools (gift registry, calendar, and community) from multiple user views (patient, loved one, logged out user). Site improvements boosted overall engagement by
    • Worked closely with RedCircle’s product manager to build new features accounting for multiple user types (advertiser & podcaster) and multiple account tiers (paid and unpaid).
    • Hired an entry level designer and grew his talent to be skilled mid level designer who was able to meet deliverables & timelines independently.
    • Built a proof of concept in 6 weeks at half time.
  • Mend Together

    Mend Together

    Product Designer

    May 2021 - Jul 2022

    Mend Together was a social platform that helped friends and family support patients going through medical hardships like cancer. We built resilient communities around patients with 3 free tools: 1. Community Journal that keeps everyone updated and able to offer timely encouragement 2. Volunteer Calendar that makes organizing support easy 3. Gift + Cash Registry that enables loved ones to send healing gifts or provide financial support

    • Redesigned core functionality to create a more seamless experience.
    • Redesigned platform architecture to accommodate three tools (gift registry, calendar, and community) from two user views (patient and loved ones).
  • Hayden Design House

    Hayden Design House

    Co-Founder & Design Lead

    Jan 2020 - Jun 2021

    Boutique digital consulting and product design shop helping high-potential brands and businesses take their performance to the next level — pinpointing opportunities, manifesting new ideas and designing industry-leading products.

    • Led design projects from ideation to dev ready assets in industries including alcohol distribution, gaming, finances, podcasts and advertising, health, cancer, artificial intelligence, e-commerce, mental health, and news.
    • Pitched new client work and created proposals including budget estimates, timelines, proposed approach, etc.
    • Collaborated within a design team and co-owned team resourcing.
  • M1 Finance

    M1 Finance

    Product Designer

    Sep 2019 - Jan 2020

    M1 Finance is a financial services company that offers a robo-advisory investment platform with brokerage accounts, digital checking accounts, and lines of credit.

    • Created updated visual identity of brand helping bump AUM by 2.3x. The new UI delivered a fresh, up to date look in dark and light theme meeting WCAG 2.0 accessibility standards.
    • Ran journey mapping sessions to knowledge share and prioritize new and updated features within company.
  • Originate

    Originate

    Product Designer

    Jan 2017 - Sep 2019

    A premier digital innovation company composed of seasoned entrepreneurs, business strategists, and top product engineers. We combine business strategy, customer process mapping, and automation to build amazing customer and employee experiences that leapfrog competitors. From startups to the world’s largest enterprises, Originate accelerates businesses with a value-driven approach to Experience Automation.

    • Lead projects partnering with high growth startups and innovation labs within larger enterprises (McKinsey, Boston Consulting Group, Deutsche Borse).
    • Designed new, user centered web products, and created strategic and beautiful UI systems while collaborating closely with engineering to bring these products to life in scope.
  • RedShelf

    RedShelf

    Design Intern

    Jun 2016 - Jan 2017

    RedShelf helps thousands of publishers, colleges, instructors, and businesses maximize their digital futures.

    • Led visual and front end development of marketing site updates, ensuring it met accessibility standards.
    • Built graphics to better market learning tools.
    • Implemented ongoing product UX updates and built wires based upon research.
  • Alvaria (Formerly Aspect Software)

    Alvaria (Formerly Aspect Software)

    Design Intern

    Jun 2015 - Sep 2015

    • Conducted competitive research and built wireframes of Bisk Education's LMS.

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