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Catherine H.

I’m an effective early stage startup designer with 8+ years experience designing products from conception to launch.

I’m able to push myself and those around me to get focused on the goal, shrug off ambiguity, power through typical startup chaos, work fast, apply myself anywhere I’m needed, and relentlessly drive my work to the finish line.

Hire Catherine
Catherine H.

Work

Latitude

We started by hosting a series of collaborative ideation sessions with users and key stakeholders. By bringing these disparate groups together, we were able to identify gaps in typical offerings and create a groundbreaking new approach to personal money management.

From there, we brought together product management, engineering and banking teams to create a seamless and visually stunning app that consolidated the complete banking experience into an intuitive, mobile-only environment. The features were designed to fit the habits of those beginning their financial journeys and high-wealth users alike.

RedCircle

redcircle.com
RedCircle

Integrated with RedCircle team and served as only designer for 1.5 years redesigning core functionality and creating dev ready assets.

Created new features accounting for multiple user types (advertiser or podcaster) and multiple account tiers (paid and unpaid).

Experience

Dec 2022 — Present
Ranger Insurance

Ranger Insurance

Founding product designer

Ranger is a seed-stage startup focused on empowering insurance agents with better tech. We built an innovative SaaS product for personal lines agencies that embeds deep insurance expertise into sophisticated automation, putting customer intelligence and personalized, advisory sales on rails.

  • Built tools to empower insurance agents to identify high value customers and then automatically build their personalized insurance portfolio based on what is known about the customer.
  • Built the customer facing portal to manage policies and interact with agent.
  • Built marketing site and collateral for team (flyers, business cards, banners, social media posts, etc.).
  • Built atomic component based design system and delivered high fidelity dev-ready assets.
  • Facilitated journey mapping and persona exercises with sales teams to identify and solve agent sales process pain points.
  • Helped identify and scope core product functionality based on high level strategy.
Jun 2021 — Present

Hayden Two Pointe Design

Founder

Boutique digital consulting and product design shop helping high-potential brands and businesses take their performance to the next level — pinpointing opportunities, manifesting new ideas and designing industry-leading products.

  • Lead design on 7 startups. Starting with ideation and ending with development ready designs.
  • Integrated with Mend Together’s team to redesign IA & creature new features accommodating three tools (gift registry, calendar, and community) from multiple user views (patient, loved one, logged out user). Site improvements boosted overall engagement by
  • Worked closely with RedCircle’s product manager to build new features accounting for multiple user types (advertiser & podcaster) and multiple account tiers (paid and unpaid).
  • Hired an entry level designer and grew his talent to be skilled mid level designer who was able to meet deliverables & timelines independently.
  • Built a proof of concept in 6 weeks at half time.
May 2021 — Jul 2022
Mend Together

Mend Together

Product Designer

Mend Together was a social platform that helped friends and family support patients going through medical hardships like cancer. We built resilient communities around patients with 3 free tools: 1. Community Journal that keeps everyone updated and able to offer timely encouragement 2. Volunteer Calendar that makes organizing support easy 3. Gift + Cash Registry that enables loved ones to send healing gifts or provide financial support

  • Redesigned core functionality to create a more seamless experience.
  • Redesigned platform architecture to accommodate three tools (gift registry, calendar, and community) from two user views (patient and loved ones).
Jan 2020 — Jun 2021
Hayden Design House

Hayden Design House

Co-Founder & Design Lead

Boutique digital consulting and product design shop helping high-potential brands and businesses take their performance to the next level — pinpointing opportunities, manifesting new ideas and designing industry-leading products.

  • Led design projects from ideation to dev ready assets in industries including alcohol distribution, gaming, finances, podcasts and advertising, health, cancer, artificial intelligence, e-commerce, mental health, and news.
  • Pitched new client work and created proposals including budget estimates, timelines, proposed approach, etc.
  • Collaborated within a design team and co-owned team resourcing.
Sep 2019 — Jan 2020
M1 Finance

M1 Finance

Product Designer

M1 Finance is a financial services company that offers a robo-advisory investment platform with brokerage accounts, digital checking accounts, and lines of credit.

  • Created updated visual identity of brand helping bump AUM by 2.3x. The new UI delivered a fresh, up to date look in dark and light theme meeting WCAG 2.0 accessibility standards.
  • Ran journey mapping sessions to knowledge share and prioritize new and updated features within company.
Jan 2017 — Sep 2019
Originate

Originate

Product Designer

A premier digital innovation company composed of seasoned entrepreneurs, business strategists, and top product engineers. We combine business strategy, customer process mapping, and automation to build amazing customer and employee experiences that leapfrog competitors. From startups to the world’s largest enterprises, Originate accelerates businesses with a value-driven approach to Experience Automation.

  • Lead projects partnering with high growth startups and innovation labs within larger enterprises (McKinsey, Boston Consulting Group, Deutsche Borse).
  • Designed new, user centered web products, and created strategic and beautiful UI systems while collaborating closely with engineering to bring these products to life in scope.
Jun 2016 — Jan 2017
RedShelf

RedShelf

Design Intern

RedShelf helps thousands of publishers, colleges, instructors, and businesses maximize their digital futures.

  • Led visual and front end development of marketing site updates, ensuring it met accessibility standards.
  • Built graphics to better market learning tools.
  • Implemented ongoing product UX updates and built wires based upon research.
Jun 2015 — Sep 2015
Alvaria (Formerly Aspect Software)

Alvaria (Formerly Aspect Software)

Design Intern

  • Conducted competitive research and built wireframes of Bisk Education's LMS.