Christina G.

Experience

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  Campaign US

  Contributing Writer

  Dec 2024 - Present

  • Christina writes about what brands, platforms, and institutions owe the people they've earned the attention of.
  • Judge for the 2026 Campaign US Agency of the Year Awards
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  neuemotion

  Fractional Chief Customer Officer -> Chief Customer and Comms Officer

  Jan 2024 - Present

  • Built CX infrastructure from scratch: onboarding, CSAT, QBRs, and SOPs for scaling customer experience
  • Secured coverage in Business Insider, Forbes, CMSWire, Ad Age, Campaign US, PR Daily, and Quartz
  • Secured podcasts and press placements for agency founder, teammates, and clients, expanding reach and positioning them as credible voices in the space
  • Won 5 industry awards in 2025: Webby, Platinum Hermes, Collision Award, and Shorty Impact Award across client campaigns
  • Promoted from CCO to Chief Customer and Communications Officer, taking on both CX and communications strategy simultaneously
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  Pocket CCO

  Fractional CCO and Advisor

  Dec 2023 - Present

  • Founded Customer Trust Infrastructure (CTI), an original discipline reframing trust as operational infrastructure. Founding document published on Zenodo and featured in CXQuest and MEXC
  • Architect of the Customer Trust Equation: Trust = Consistency + Response + Connection + Value − Friction
  • Published Transforming Customer-Brand Relationships with Kogan Page (2025). Winner, Independent Press Award and International Impact Book Award
  • Built CX infrastructure, SOPs, and onboarding frameworks for clients ranging from early-stage startups to Fortune 500
  • Developed proprietary client frameworks including the CCO Dashboard for customer journey KPIs and the Community Builder Workbook
  • Featured in Business Insider, Forbes, Quartz, CMSWire, Ad Age, Campaign US, PR Daily, The Next Web, PR Week, Business.com, and CX Quest
  • Contributing writer for Adweek (15+ articles over 4 years) and Campaign US. Judge, 2026 Agency of the Year Awards
  • Speaker at Gainsight Pulse, CUPRAP, Digital Summit, CNX, DigiMarCon, and Community Week
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  HeyOrca

  Advisor -> Fractional CCO

  Jul 2023 - Present

  • Co-created the Community Canvas for social media, providing a strategic framework for building and managing online communities
  • Co-designed two HeyOrca Academy courses: Social Media Community Foundations and Community-Led Content Strategy
  • Advised on and helped shape the HeyOrca Stans program, a community advocacy initiative
  • Elevated HeyOrca customers into content contributors and thought leaders across owned channels
  • Developed strategies for community interaction and social media engagement that strengthened the HeyOrca brand community
  • Progressed from Advisor to fractional Chief Community Officer based on impact and scope of work
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  Teal

  Advisor -> Fractional CXO

  Feb 2024 - Sep 2024

  • Launched Teal Connect, a peer-to-peer customer community built from zero that created direct feedback loops informing product and marketing decisions
  • Stood up the Customer Advisory Board (CAB), engaging top-tier customers to drive product innovation and gather actionable feedback
  • Built full CX operating infrastructure: customer personas, journey maps, KPIs, communication strategy, PR SOP, and team responsibility framework
  • Assisted in creation of a customer beta testing directory
  • Developed and refined detailed customer personas based on market research and customer insights
  • Crafted tailored communication strategies across customer segments to drive engagement across the customer lifecycle
  • Progressed from Advisor to fractional Chief Experience Officer based on scope of work and impact
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  HubSpot

  Principal Marketing Manager, Offline Community and Advocacy

  Feb 2021 - Dec 2023

  • Launched and led HubFans program.
  • Created and launched Revenue Council, INBOUND Correspondents, After Hours Show with George B. Thomas, and Speakers Bureau.
  • Six figure attributable MRR from advocacy initiatives.
  • Double digit increased retention rate through advocate initiatives.
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  Adweek

  Contributing Writer

  Dec 2020 - Feb 2025

  • Write about how brands earn or forfeit loyalty through the decisions they make in cultural moments, crisis, and community.
  • Multiple articles featured as Editor's Choice.
  • Top 20 Voice Piece of 2023.
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  Vizit

  Senior Insights Strategist

  Sep 2020 - Feb 2021

  • Upsold strategy playbook client based on work and presentation of deliverables.
  • Created strategy playbooks based on AI lens for CPG brands.
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  ICUC

  Strategist

  May 2019 - Jul 2021

  • Created strategy playbooks for Fortune 500 brands.
  • Led social monitoring team for select clients.
  • Liaison for global clients with localized teams.
  • Upsold clients to increase hours and services.
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  Roanoke SBDC

  Marketing Director

  Oct 2016 - Jun 2018

  • Consulting with hundreds of clients from ideation to exit strategy.
  • Served as in house marketing and consultant.
  • Chair of state SBDC branding committee.