Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
Christina Garnett
Fractional CCO, CX advocate, and advisor
I'm a customer-centric leader, with experience across Fortune 500 companies, startups, agencies, higher education, nonprofits, and small businesses.
I excel in program optimization, problem-solving, and strategic positioning across the customer journey.
I'm featured in HubSpot Academy's and Semrush courses (Social Media and Social Listening) and am a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. I've spoken at events like the Cannes Lio…
Work
Pocket CCO
https://www.pocketcco.comYour go-to Chief Customer Officer and advisor, crafting seamless customer experiences across marketing, sales, and community.
HubFans Advocacy Program
https://offers.hubspot.com/hubfansLaunched and led the HubFans advocacy program for HubSpot's customers and partners.
10 Takeaways from Chewy's Master Class on Customer Care
https://www.adweek.com/brand-marketing/10-takeaways-from-chewys-master-class-on-customer-care/Audit of Chewy's approach to customer care, written for Adweek.
Experience
neuemotion
Fractional Chief Customer Officer
Jan 2024 - Present
- Formalized ICP, USP, and customer onboarding process.
- Secured brand mention in Forbes.
Pocket CCO
Fractional CCO and Advisor
Dec 2023 - Present
- Created CCO Dashboard for customer journey KPIs.
- Created Community Builder Workbook for clients.
- Secured brand mention in Forbes.
Adweek
Contributing Writer
Dec 2020 - Present
- Top 20 Voice Piece of 2023.
- Multiple articles featured as Editor's Choice.
HubSpot
Principal Marketing Manager, Offline Community and Advocacy
Feb 2021 - Dec 2023
- Launched and led HubFans program.
- Created and launched Revenue Council, INBOUND Correspondents, After Hours Show with George B. Thomas, and Speakers Bureau.
- Six figure attributable MRR from advocacy initiatives.
- Double digit increased retention rate through advocate initiatives.
Vizit
Senior Insights Strategist
Sep 2020 - Feb 2021
- Upsold strategy playbook client based on work and presentation of deliverables.
- Created strategy playbooks based on AI lens for CPG brands.
ICUC
Strategist
May 2019 - Jul 2021
- Created strategy playbooks for Fortune 500 brands.
- Led social monitoring team for select clients.
- Liaison for global clients with localized teams.
- Upsold clients to increase hours and services.
Roanoke SBDC
Marketing Director
Oct 2016 - Jun 2018
- Consulting with hundreds of clients from ideation to exit strategy.
- Served as in house marketing and consultant.
- Chair of state SBDC branding committee.
Related Blog Posts
How to Hire a CMO for Transformative Growth: 8 Key Strategies What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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