Colin Roper | Fractional CPO

Experience

Moss

VP of Product

Feb 2020 - Oct 2022

Moss is the all-in-one spend management platform for businesses. It provides powerful corporate cards, invoice management, reimbursements, cash flow insights, and automated accounting through a seamless software experience.

Grew the product from pre-launch to thousands of customers, double-digit ARR, multiple international markets, and a best-in-class Net Promoter Score (NPS)
Drove product discovery: conducted interviews with >100 potential customers to define early product direction
Led hands-on product delivery: PM for multiple core product features, mobile apps team, and cash flow management experiment team
Shaped early processes: facilitated creation of Moss’ first company values, implemented first OKR-based quarterly planning, built first key development process mechanisms (bug & critical issue reporting, feature request tracking, NPS program, etc.)

Zeitgold (acquired by Deel)

VP of Product

Feb 2018 - Nov 2019

Zeitgold (acquired by Deel in Aug. 2021) frees small businesses from paperwork. By combining experts and artificial intelligence, the company offers an end-to-end solution for managing the financials of cafés, restaurants, small retailers, and craftsmen. Zeitgold empowers the owners to get bookkeeping, payroll, invoice payment, collections and coordination with the tax advisor done in less than 10 minutes per day on their smartphones, saving around 10 hours per week.

Led Product and Design; grew team from 2 to 10 people
Facilitated project to define target customer; created focus that enabled 10x growth
Implemented and managed quarterly planning process for Eng, PM, and Design teams
Launched app redesign that enabled transition from MVP to commercially-ready product

Gusto

Product Lead for Gusto Payroll

Jun 2014 - Oct 2017

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.

1st Product Manager at startup that grew to $1B+ valuation, 500 employees, 17 PMs
Led PM team for Gusto’s core product, responsible for over $35M+ annual revenue
Expanded payroll service from 8 states to nationwide, growing to 40,000+ customers
Created product loved by small businesses, earning world-class 75 NPS score
Led early Growth and HR teams to lay foundation until new leaders were installed
Launched numerous external and internal features to drive growth, improve customer satisfaction, increase operational efficiencies, and improve compliance