Cynthia Lencioni JD/MBA

Experience

• 

  Minerva Growth Group

  Owner

  Jul 2023 - Present

  "EXECUTIVE-ON-DEMAND" FRACTIONAL & INTERIM CEO/COO SERVICES

  • ★ KEY ACHIEVEMENTS:
  • ★ Fractional CEO for professional services + AI software company, leading enterprise into next phase of explosive growth.
  • ★ Led client’s fundraising initiative, developing and presenting pitch deck to investors to support $XXM capital raise.
  • ★ Created GTM strategy, laying foundation for growth by cultivating new customer networks throughout target states.
  • ★ Identified new strategic plan pillars for nonprofit organization, leading to 22% membership growth.
• 

  Grand Slam Verdicts

  CEO (Interim)

  May 2024 - Mar 2025

  Guiding strategic direction of professional services + software company, generating new revenue streams and maximizing profitability. Executing business development and marketing initiatives to cultivate brand awareness, lead generation, and revenue growth. Delivering strategic leadership through designing long-term strategy, revamping organizational structure, implementing KPIs for accountability, and creating comprehensive operational plan driving key results with optimal efficiency to manage expenses.

  • ★ Doubled YOY topline revenue through new service offerings, improved consultative selling, updated pricing, and emphasizing client satisfaction; 3x YOY sales opportunity pipeline.
  • ★ Leading ongoing, successful digital transformation across sales, marketing, operations, client success, and corporate IT to streamline and accelerate company performance; within first 90 days, cut OpEx by 15% and reduced headcount by 20% via automating
  • ★ Developing proprietary AI solution, with beta version release target in Q1-2025; spearheading product development and launch, including designing product roadmap, managing development team, and executing sales and marketing initiatives.
  • ★ Designed comprehensive B2B marketing strategy encompassing ideal customer profile, brand kit (with updated mission, vision, purpose, and values), website overhaul, inbound and outbound marketing, advertising and social media campaigns; doubled lead gene
• 

  Pulsara

  Chief Operating Officer, General Counsel, Head of Strategic Sales Initiatives, & Corporate Secretary

  Jan 2013 - Dec 2023

  Pulsara is a mobile-first telehealth and communication platform that connects teams across organizations. What makes Pulsara unique is its ability to enable dynamic networked communications for any illness or injury. With Pulsara, clinicians can add a new organization, team, or specialist to any patient event, dynamically building a care team even as the patient's condition and location are constantly evolving. Simply CREATE a dedicated patient channel. BUILD the team. And, COMMUNICATE using audio, live video, instant messaging, data, images, and key benchmarks. Studies report an average decreased treatment time of nearly 30% when using Pulsara. Pulsara is the evidence-based standard of care. For more information, visit https://www.pulsara.com #ItsAboutPeople #HealthcareCommunications #Innovation #CareCoordination

  • KEY ACHIEVEMENTS
  • ★ Spearheaded establishment and scaling of Business Operations and Customer Success teams, and led special projects; grew team from 3 to 75 employees spanning 20 US states, Australia, and Europe.
  • ★Delivered strategic leadership by partnering with ELT & SLT to design strategy & organizational structure to execute on growth objectives, resulting in 5 years of >50% YOY revenue growth.
  • ★Directed intellectual property, commercial operations, compliance, and risk management initiatives aligning with customer acquisition and competitor strategy, successfully securing global IP portfolio and increasing valuation by multiples.
  • ★Developed and implemented revenue growth strategy, including streamlining software licensing agreements and facilitating online contract review and signatures; resulted in shortening of enterprise sales cycle by over 20%.
  • ★ Examined monthly financials to monitor actual performance to budgets and partnered with the SLT to close year-end books under budget, with double-digit growth in YOY topline revenue and market share.
  • ★ Successfully closed new public sector business through development and execution of comprehensive strategy targeting state and local government contracts; sold 3 deals in hurricane-prone states, securing ACV between $750K and $2.5M and generating nearly 2X growth in bookings within 18 months.
  • ★ Drafted and negotiated software licensing agreements, vendor contracts, partnership agreements, employment agreements, privacy policies, NDAs, fundraising and equity incentive plan documents, board and shareholder actions, and other legal agreements as needed, with an eye for detail and accuracy.
  • ★ Ensured company-wide adherence with contractual, legal, and regulatory compliance standards (e.g. HIPAA, FCPA, FDA, SEC, GDPR).
  • ★ Headed Customer Success function, steering company through period of substantial growth as customer base tripled, maintaining net churn rate of <3% by leveraging strong customer retention strategies.
• 

  CrossTx

  Chief Business Development Officer

  Jan 2012 - Dec 2013

  CrossTx is a premier, cloud-based whole-person care platform that improves the overall patient experience. With seamless communication across the care continuum, CrossTx enables expansion of services beyond the clinical walls, to manage, track and analyze an individual’s history and future healthcare needs. By blurring the lines between services that have typically existed in silos, CrossTx’s inclusive platform provides a 360° view of the whole-person and social determinants of health.Enabling HIE’s, providers, payers and community organizations to communicate and share information across systems not only aligns common goals and improvement standards, but also reduces care costs and improves daily efficiencies, all while driving revenue. From clinical referrals and medication management to community coordination, CrossTx bridges the gap between clinical and community care, enabling comprehensive whole-person care. This and valid, real-time data help to quantify evidence-based outcomes and gives organizations the ability to learn and grow. The cloud-based, HIPAA-compliant CrossTx platform is always available with easy, automatic upgrades. Supporting RESTful APIs to securely transfer patient health information, it allows seamless user access across external systems with single sign-on. About Our Clients: CrossTx clients range from rural hospitals, like Carlinville Area Hospital in Illinois to large Health Information Exchanges such as Santa Cruz HIE and HASA all the way to large health plan providers.

  • KEY ACHIEVEMENTS
  • ★Spearheaded business development initiatives, closing company's first enterprise deal within 45 days, securing 3-year, 6-figure contract.
  • ★Catalyzed initial customer base by developing partnership with major industry association.
• 

  NetLink LLC

  Management Consultant

  Jan 2002 - Dec 2013

  Netlink Group was founded in 1994 with a vision to be a market leader in outsourced technology & communications services. Netlink Group is now recognised as one of the leading WA Managed Services Provider for the Medium Enterprise market. Netlink Group specialises in providing complete ITC Managed Services as a valued partner for those organisations not wanting to manage their own ITC. Netlink Group is a preferred Telstra Business Partner delivering comprehensive Cloud and Managed services on the Telstra bill. Industry giants recognise the value of engaging Netlink Group for the implementation and management of their solutions. Netlink Group is one of the most highly accredited industry services provider for the global best of breed products and services. We manage everything from the Desktop to the Data Centre. Our strength has been to manage complete ‘end to end’ solutions engaging every stakeholder to deliver a highly satisfactory outcome within a fixed cost and time frame. At Netlink Group, we aim to deliver Legendary Service, we recognise “Customer Service is not a department, it’s an Attitude ….” Expect a Better Expereince

  • Provided consulting services to inventors and scientists, focusing on product commercialization and sales, marketing, and business development growth strategies for technology companies.
  • Prepared business plans and market research reports and designed marketing strategy for clients.
• 

  Stanford University Medical Center

  Chief of Staff and Special Assistant to the VP for Medical Affairs and Dean

  Jan 1999 - Dec 2002

  Stanford Health Care, with multiple facilities throughout the Bay Area, is internationally renowned for leading edge and coordinated care in cancer care, neurosciences, cardiovascular medicine, surgery, organ transplant, medicine specialties, and primary care. Throughout its history, Stanford has been at the forefront of discovery and innovation, as researchers and clinicians work together to improve health, alleviate suffering, and translate medical breakthroughs into better ways to deliver patient care. Stanford Health Care: Healing humanity through science and compassion, one patient at a time. At Stanford Health Care, your career is supported within a distinctive hospital culture. This environment compliments the pioneering, collaborative atmosphere that has earned us our worldwide reputation for excellence.

  • Senior advisor and counsel to executive leadership team in all areas of strategy and operations for Stanford School of Medicine, a world-class academic medical center located in the heart of Silicon Valley and home to a top-ranked medical school and interdisciplinary centers for collaborative research and teaching.
  • Ensured alignment of leadership team to school’s strategic plan, unified functional areas on common objectives, and supported execution of strategic initiatives and special projects across the university.
  • Played instrumental role in School securing highest per-faculty-member NIH funding for 3 consecutive years. Managed through influence across organization with 15K non-faculty employees and 2K faculty members.
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  Foley & Lardner LLP

  Healthcare Industry Team

  Jan 1996 - Dec 1998

  Foley & Lardner LLP stands at the nexus of the Energy, Health Care & Life Sciences, Innovative Technology, and Manufacturing Sectors. We look beyond the law at the constantly evolving demands facing our clients and act as trusted business advisors to deliver creative, practical, and effective solutions. Our 1,100 lawyers across 25 offices worldwide partner on the full range of engagements from corporate counsel to intellectual property work and litigation support, providing a one-team solution. We are committed to innovative legal services and to the stewardship of our people, firm, clients, and the communities we serve.

  • Advised and represented major medical centers, medical schools, and physician groups on all aspects of regulatory, strategic, and operations matters at Foley and Lardner, an international law firm with a nationally recognized healthcare practice group advising A-list clients.
  • Supported major transactions, including largest healthcare merger in California history.
  • Advised pioneering telemedicine provider on successful go-to-market strategy.