Cynthia Lencioni JD/MBA

COO | CEO | Fractional Executive | Former D1 Athlete

Dynamic, ROI-oriented CEO and COO with a proven track record of driving excellence across long- and short-term strategic and operational objectives. A high-performing, versatile executive who has led enterprises into their next phase of growth and performance, energized faltering sales engines, and created operational frameworks out of chaos. Successful experience spearheading comprehensive go-to-market strategy to achieve sustainable year-over-year performance across sales, business development…

Cynthia Lencioni JD/MBA


  • CEOX


    Apr 2024 - Present

    CEOX connects highly qualified female candidates to CEO and board roles. We identify candidates for these crucial roles by asking successful CEOs and senior leaders who understand what skills are required to excel, to nominate women who have the potential to transform companies. Companies searching for their next CEO or board member can quickly and affordably expand their network with our vetted CEO-ready candidates. Research shows that the best performing companies have women in leadership roles, yet women make up only 6% of Fortune 500 companies. Gaining experience remains a daunting barrier—numerous studies reveal that companies hire men based on their potential, while they hire women because of their past experience. What ensues is a Catch-22 for women leaders, who need and deserve increasingly significant roles, yet are rarely championed into them. For organizations willing to look past their traditional networks when searching for candidates for senior leadership positions, qualified women abound. CEOX expands your existing candidate pipeline to include some of the most qualified, innovative and thoughtful women—women who have the potential to lead and transform your company. Coming from the venture capital world, we have seen up close how often organizations replace CEOs. Often earlier stage or smaller companies do not have the money to pay for a recruiter. Instead they rely on their tried and true sources to find a replacement. As most VCs are men, their networks are not gender balanced and those that rise to the top are often men. Exceptionally qualified women remain overlooked and frankly underutilized, to the disadvantage of companies and the candidates. With CEOX, you get the opportunity to greatly expand your network, access the recommendation of successful women and explore a broader, dynamic, and high-performing talent pool of women leaders who you may have not encountered before.

    • Networking
    • Executive Leadership Development
  • Minerva Growth Group

    Minerva Growth Group

    Fractional CEO | Fractional COO | Owner

    Jul 2023 - Present


    • ★ Fractional CEO for professional services + AI software company, leading enterprise into next phase of explosive growth.
    • ★ Led client’s fundraising initiative, developing and presenting pitch deck to investors to support $XXM capital raise.
    • ★ Created GTM strategy, laying foundation for growth by cultivating new customer networks throughout target states.
    • ★ Identified new strategic plan pillars for nonprofit organization, leading to 22% membership growth.
  • Pulsara


    Chief Operating Officer, General Counsel, Head of Strategic Sales Initiatives, & Corporate Secretary

    Jan 2013 - Dec 2023

    Pulsara is a mobile-first telehealth and communication platform that connects teams across organizations. What makes Pulsara unique is its ability to enable dynamic networked communications for any illness or injury. With Pulsara, clinicians can add a new organization, team, or specialist to any patient event, dynamically building a care team even as the patient's condition and location are constantly evolving. Simply CREATE a dedicated patient channel. BUILD the team. And, COMMUNICATE using audio, live video, instant messaging, data, images, and key benchmarks. Studies report an average decreased treatment time of nearly 30% when using Pulsara. Pulsara is the evidence-based standard of care. For more information, visit #ItsAboutPeople #HealthcareCommunications #Innovation #CareCoordination

    • ★ Spearheaded establishment and scaling of Business Operations and Customer Success teams, and led special projects; grew team from 3 to 75 employees spanning 20 US states, Australia, and Europe.
    • ★Delivered strategic leadership by partnering with ELT & SLT to design strategy & organizational structure to execute on growth objectives, resulting in 5 years of >50% YOY revenue growth.
    • ★Directed intellectual property, commercial operations, compliance, and risk management initiatives aligning with customer acquisition and competitor strategy, successfully securing global IP portfolio and increasing valuation by multiples.
    • ★Developed and implemented revenue growth strategy, including streamlining software licensing agreements and facilitating online contract review and signatures; resulted in shortening of enterprise sales cycle by over 20%.
    • ★ Examined monthly financials to monitor actual performance to budgets and partnered with the SLT to close year-end books under budget, with double-digit growth in YOY topline revenue and market share.
    • ★ Successfully closed new public sector business through development and execution of comprehensive strategy targeting state and local government contracts; sold 3 deals in hurricane-prone states, securing ACV between $750K and $2.5M and generating nearly 2X growth in bookings within 18 months.
    • ★ Drafted and negotiated software licensing agreements, vendor contracts, partnership agreements, employment agreements, privacy policies, NDAs, fundraising and equity incentive plan documents, board and shareholder actions, and other legal agreements as needed, with an eye for detail and accuracy.
    • ★ Ensured company-wide adherence with contractual, legal, and regulatory compliance standards (e.g. HIPAA, FCPA, FDA, SEC, GDPR).
    • ★ Headed Customer Success function, steering company through period of substantial growth as customer base tripled, maintaining net churn rate of <3% by leveraging strong customer retention strategies.
  • CrossTx


    Chief Business Development Officer

    Jan 2012 - Dec 2013

    CrossTx is a premier, cloud-based whole-person care platform that improves the overall patient experience. With seamless communication across the care continuum, CrossTx enables expansion of services beyond the clinical walls, to manage, track and analyze an individual’s history and future healthcare needs. By blurring the lines between services that have typically existed in silos, CrossTx’s inclusive platform provides a 360° view of the whole-person and social determinants of health.Enabling HIE’s, providers, payers and community organizations to communicate and share information across systems not only aligns common goals and improvement standards, but also reduces care costs and improves daily efficiencies, all while driving revenue. From clinical referrals and medication management to community coordination, CrossTx bridges the gap between clinical and community care, enabling comprehensive whole-person care. This and valid, real-time data help to quantify evidence-based outcomes and gives organizations the ability to learn and grow. The cloud-based, HIPAA-compliant CrossTx platform is always available with easy, automatic upgrades. Supporting RESTful APIs to securely transfer patient health information, it allows seamless user access across external systems with single sign-on. About Our Clients: CrossTx clients range from rural hospitals, like Carlinville Area Hospital in Illinois to large Health Information Exchanges such as Santa Cruz HIE and HASA all the way to large health plan providers.

    • ★Spearheaded business development initiatives, closing company's first enterprise deal within 45 days, securing 3-year, 6-figure contract.
    • ★Catalyzed initial customer base by developing partnership with major industry association.
  • NetLink LLC

    NetLink LLC

    Management Consultant

    Jan 2002 - Dec 2013

    Netlink Group was founded in 1994 with a vision to be a market leader in outsourced technology & communications services. Netlink Group is now recognised as one of the leading WA Managed Services Provider for the Medium Enterprise market. Netlink Group specialises in providing complete ITC Managed Services as a valued partner for those organisations not wanting to manage their own ITC. Netlink Group is a preferred Telstra Business Partner delivering comprehensive Cloud and Managed services on the Telstra bill. Industry giants recognise the value of engaging Netlink Group for the implementation and management of their solutions. Netlink Group is one of the most highly accredited industry services provider for the global best of breed products and services. We manage everything from the Desktop to the Data Centre. Our strength has been to manage complete ‘end to end’ solutions engaging every stakeholder to deliver a highly satisfactory outcome within a fixed cost and time frame. At Netlink Group, we aim to deliver Legendary Service, we recognise “Customer Service is not a department, it’s an Attitude ….” Expect a Better Expereince

    • Provided consulting services to inventors and scientists, focusing on product commercialization and sales, marketing, and business development growth strategies for technology companies.
    • Prepared business plans and market research reports and designed marketing strategy for clients.
  • Stanford University Medical Center

    Stanford University Medical Center

    Chief of Staff and Special Assistant to the VP for Medical Affairs and Dean

    Jan 1999 - Dec 2002

    Stanford Health Care, with multiple facilities throughout the Bay Area, is internationally renowned for leading edge and coordinated care in cancer care, neurosciences, cardiovascular medicine, surgery, organ transplant, medicine specialties, and primary care. Throughout its history, Stanford has been at the forefront of discovery and innovation, as researchers and clinicians work together to improve health, alleviate suffering, and translate medical breakthroughs into better ways to deliver patient care. Stanford Health Care: Healing humanity through science and compassion, one patient at a time. At Stanford Health Care, your career is supported within a distinctive hospital culture. This environment compliments the pioneering, collaborative atmosphere that has earned us our worldwide reputation for excellence.

    • Senior advisor and counsel to executive leadership team in all areas of strategy and operations for Stanford School of Medicine, a world-class academic medical center located in the heart of Silicon Valley and home to a top-ranked medical school and interdisciplinary centers for collaborative research and teaching.
    • Ensured alignment of leadership team to school’s strategic plan, unified functional areas on common objectives, and supported execution of strategic initiatives and special projects across the university.
    • Played instrumental role in School securing highest per-faculty-member NIH funding for 3 consecutive years. Managed through influence across organization with 15K non-faculty employees and 2K faculty members.
  • Foley & Lardner LLP

    Foley & Lardner LLP

    Healthcare Industry Team

    Jan 1996 - Dec 1998

    Foley & Lardner LLP stands at the nexus of the Energy, Health Care & Life Sciences, Innovative Technology, and Manufacturing Sectors. We look beyond the law at the constantly evolving demands facing our clients and act as trusted business advisors to deliver creative, practical, and effective solutions. Our 1,100 lawyers across 25 offices worldwide partner on the full range of engagements from corporate counsel to intellectual property work and litigation support, providing a one-team solution. We are committed to innovative legal services and to the stewardship of our people, firm, clients, and the communities we serve.

    • Advised and represented major medical centers, medical schools, and physician groups on all aspects of regulatory, strategic, and operations matters at Foley and Lardner, an international law firm with a nationally recognized healthcare practice group advising A-list clients.
    • Supported major transactions, including largest healthcare merger in California history.
    • Advised pioneering telemedicine provider on successful go-to-market strategy.

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