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New York, NY, USA

David B.

Fractional CPO / CPTO | AI Transformation, Agentic Development & AI Products | Consumer, Media & Healthcare

I help companies turn AI ambition into products, platforms, and better ways of working. I’m a product, technology, and data executive with 20+ years of experience spanning global media businesses, consumer platforms, and digital health startups.

At Hearst Magazines, I lead AI development lifecycle (AI-DLC) and agentic development platform initiatives, bringing AI into how teams discover, prototype, build, and deliver products. My work connects enterprise AI capabilities with consumer experiences, data products, personalization, and the operating changes needed to put them into practice.

Previously, I was Chief Product Officer at Vori Health, led product at Proper and Mindbloom, and helped build Parsley Health’s early product and data capabilities. At Viacom, I led consumer platforms and enterprise data products across MTV, Nickelodeon, Comedy Central, and other global brands. My experience includes leading a 45-person platform team serving 75M+ monthly users and delivering a 7x improvement in first-visit conversion at Vori Health.

I work with founders, CEOs, and executive teams on:

• Fractional CPO / CPTO leadership: product strategy, technology direction, team development, and execution.

• AI transformation: selecting valuable use cases, shaping the roadmap, and establishing the platforms and operating model to deliver.

• Agentic development and AI-DLC: integrating AI-assisted discovery, rapid prototyping, coding agents, and human oversight into product development.

• AI consumer and data products: translating proprietary data, customer needs, and generative AI capabilities into useful experiences.

• Growth and personalization: improving acquisition, onboarding, conversion, engagement, and retention.

My strongest domain experience is in consumer, media, healthcare, and subscription businesses. I also work with companies in other sectors facing similar product, data, and AI challenges.

Based in New York City. Available for fractional leadership, interim executive roles, and focused advisory engagements.

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David B.

Work

Vori Health Onboarding Funnel Optimization

onboarding.vorihealth.com
Vori Health Onboarding Funnel Optimization

Product strategy focused on improving patient onboarding conversion.

Tactics included:

  • Customer interviews
  • Rapid prototyping
  • HIPAA-compliant observational product analytics instrumentation
  • Tech stack optimization for no-code experiment deployments
  • SDLC optimizations for reduce cycle times

Results: 7x improvement in first visit conversion rate.

Proper's Sleep + Behavior Tracking App

davidberzin.com
Proper's Sleep + Behavior Tracking App

As the Product Leader at Proper, a company focused on sleep health, I had the incredible opportunity to create a groundbreaking consumer-facing product that changed the way our customers understand and optimize their sleep. The world didn’t need another sleep tracker; rather we needed to build a behavior tracker that used sleep tracking metrics as core outcomes.

Experience

May 2024 — Present

Hearst Magazines

VP, Product & Technology

Lead product, technology, and AI platform initiatives at Hearst Magazines, spanning consumer experiences, data capabilities, and enterprise transformation. • Lead AI development lifecycle (AI-DLC) and agentic development platform initiatives, evolving how product and engineering teams move from discovery and prototyping through development and delivery. • Shape AI platform strategy and adoption, connecting emerging capabilities with business priorities, practical workflows, and human oversight. • Advance AI-enabled consumer and data products across publishing, personalization, audience engagement, and monetization. • Bring product, engineering, design, and data teams together around shared priorities across US and international businesses, including memberships, commerce, advertising, and personalization.

Jan 2022 — Mar 2023
Vori Health

Vori Health

Chief Product Officer

Vori Health is an all-inclusive health care provider practicing a holistic, integrated approach starting with musculoskeletal care. The organization offers full service physical medicine and rehabilitation medical care, physical therapy, prescriptions, imaging & lab ordering, health coaching, nutritional guidance, community support and premium instructional content. The team consists of carefully selected, board-certified/licensed providers, and provides services that are accessible at the click of a button from the comfort and convenience of a patient’s home. We are different from other virtual companies which offer only physical therapy or physician consultations. We believe a fully integrated approach leveraging the skills of many healthcare professions is optimal to help our members on their journey towards wellness. Vori Health was established to deliver a truly elevated, human-centered, patient care experience through cutting-edge technology, premium content, community, and multidisciplinary care teams.

  • Product leadership for a nationwide full-stack muscular-skeletal medical practice. Vori offers physician-led collaborative care teams (MDs, PTs, coaches, social workers, RDs), AI-assisted interactive content, and social communities to delight patients, change behavior, and improve health outcomes.
Apr 2020 — Nov 2021
Proper

Proper

Head of Product

Build your holistic, long term sleep health, starting tonight. Proper is working to solve America’s sleep epidemic with a more personalized and holistic approach grounded in data and science; so consumers can improve their long-term sleep health, starting tonight. Proper combines expert sleep coaching to make the required behavioral changes you need with a selection of natural sleep supplements. Our PhD developed formulas have safe, clean, and effective ingredients at dosage levels backed by clinical evidence to improve your sleep. Proper was developed with two years of research in partnership with our scientific and medical advisory council of leading PhDs and MDs in sleep, nutrition, and integrative health.

  • Product, engineering, design, and data leadership for a consumer-focused sleep health company. Proper takes a holistic approach to sleep health, featuring human-led coaching programs, sleep/behavior tracking, and physical products.
Jul 2019 — Jan 2020
Mindbloom

Mindbloom

Product Lead

Mindbloom offers guided at-home ketamine therapy to transform your mental health. Together with medical leaders in the field, we have created a best-in-class treatment program that is driving transformational outcomes for our clients. It’s a new day for mental health, and the future looks bright. We have an award-winning company, culture, and leadership team: * Top 150 Digital Health Startups — CB Insights * 50 Best Remote-First Companies to Work For in 2021 — BuiltIn * Top 25 Consumer Healthcare Executives in 2020 — The Healthcare Technology Report *2022 Tony Hsieh Award for most transformational cultures *22 Remote Startups to Watch in 2022 *29 Telemedicine Companies to Know We're backed by Tier 1 VC's, and we're on a mission to transform lives to transform the world. Join us! **Spam alert** It’s been brought to our attention that a spam account has been emailing Mindbloom applicants asking that an app be downloaded to apply for open Mindbloom positions. These messages are currently being sent from support@mindbloom.site. Please note that our team will not ask anyone to download an app. All correspondence from the Mindbloom team will come directly from a mindbloom.com email address. We apologize for any confusion. Stay safe!

  • Product strategy supporting the launch of this D2C mental health startup.
Apr 2017 — Nov 2018
Viacom

Viacom

Corporate VP, Data Product Management

Viacom creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, our brands connect with diverse, young and young at heart audiences in more than 180 countries.

  • Product lead for Viacom’s first central data strategy team. Replatformed and modernized enterprise-wide BI and User Data (CDP) investments. Managed custom data products that grew linear, digital, and social revenues in a period of declining viewership.
Sep 2016 — Mar 2019
Parsley Health

Parsley Health

Product / Data Lead

Parsley Health's mission is to transform the health of everyone, everywhere through the best possible medicine

  • Founding product management (growth, brand website, conversion optimization, patient/provider portals, data capabilities) for an online/in-person chronic-condition-resolution-focused functional medical practice.
Feb 2015 — Apr 2017
Viacom

Viacom

VP, Social Data Product Management

Viacom creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, our brands connect with diverse, young and young at heart audiences in more than 180 countries.

  • Viacom’s first social data product management lead. Built patented data products that generated significant net new revenue from 500+ brand social accounts (MTV, Comedy Central, Nickelodeon, etc) that reached nearly 1bn fans across platforms like Facebook, Instagram, Twitter, YouTube, and Snap.
Oct 2014 — Jan 2015
Viacom

Viacom

Product Strategy (Viacom International)

Viacom creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, our brands connect with diverse, young and young at heart audiences in more than 180 countries.

  • On-site special assignment at Viacom's London and Berlin headquarters. Proposed a realignment of global technology teams, responsibilities, and roadmaps, resulting in the release of the Play Plex application framework, developed globally and deployed across all Viacom brands and geographies.
Dec 2007 — Sep 2014
Viacom

Viacom

VP, Social Platform Product Management

Viacom creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, our brands connect with diverse, young and young at heart audiences in more than 180 countries.

  • Led a 45-person multi-tenant platform team that designed and built fan-facing social experiences (ex. authentication, personalization, gamification, social network i/o, email, sms) across all MTV Networks (MTV, Nickelodeon, Comedy Central, others) websites and native applications, serving 75M+ MAUs.
Apr 2005 — Nov 2007
The FeedRoom, Inc.

The FeedRoom, Inc.

Senior Product Manager

The FeedRoom is a pioneer in online video communications, and a market leader in live streaming video and digital asset management. With an unparalleled commitment to customer service, The FeedRoom provides flexible online solutions that optimize business and marketing communications for the enterprise, government and media. Industry-leading organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers Squibb, GSA, Hewlett-Packard, MetLife, U.S. Marines and The Pentagon rely on The FeedRoom’s expertise to help engage audiences, build brands, monetize content and manage rich media assets more efficiently. For more information, visit www.FeedRoom.com or follow us on Twitter at www.twitter.com/feedroom.

  • Product lead for The FeedRoom's enterprise SaaS video management platforms. Launched the first video experiences on nytimes.com, usatoday.com, Conde Nast, and other flagship websites.