I'm a creative executive specializing in growth, product development, and marketing currently working on a fractional basis with select startups and coaching founders with strategy and their fundraising efforts.
I recently worked at Games for Change, a nonprofit advocating for video games, VR, and AR as powerful mediums to drive social change. As their Chief Creative and Strategy Officer, I oversaw organization-wide strategy and led the production and marketing / comms departments. Notably, I oversaw the planning and execution of their 20th year anniversary festival which comprised of 10 events in 8 days in NYC, welcomed 200+ speakers from around the world, and included organizations like the UN, Playstation, XBox, Niantic, and the New York City's Mayors office.
Prior to that, I co-founded a company called Classcraft, an award-winning behavioral management SaaS platform focused on using gamification to drive students' motivation and develop their social-emotional skills. As its President for over eight years, I was actively involved in many aspects of the business, from business strategy and fundraising to creative direction, product design, marketing, and business development. I also served as an advisor to the White House, SETDA, and Future Ready Schools New Jersey. I guest lectured at Harvard and have spoken numerous times at conferences like SXSW, ISTE, and ASU+GSV Summit. During my tenure the company raised $18M, scaled to 9M+ users in 165 countries, became a b-corp, and grew to have 45 employees on staff. Classcraft was acquired by Houghton Mifflin Harcourt in 2023.
Earlier in my career, I founded a boutique creative agency called The Flux and had the privilege of working with brands like Chanel, Microsoft, Intel, See.me, and the Future of Storytelling.
I'm also a member of Climate Vine, On Deck, a Future of Storytelling Explorer, recently completed a mini-mba in AI strategy from Section, and am learning basic python and how to build AI / automation solutions using low-code platforms.
I'm very curious about AI. There are a bunch of new tools coming out all the time. It feels like we're getting new Lego blocks to play with. I'm excited to see how they can be put together to build new and interesting products and services. I've been building various prototypes with low-code tools and completed a mini-mba in AI strategy at Section looking at how organizations can best leverage this technology to unlock better performance and new services or products.
Games for Change (G4C) leads a global community of creators, developers, and innovators using games and immersive media to drive real-world change. It partners with technology and gaming companies, nonprofits, foundations, academic institutions, and government agencies to run a wide array of programming, from world-class events and educational programs, to executive and impact production of best in-class games and XR (VR/AR) projects. I was brought in as Chief Creative and Strategy Officer to lead the strategy for the organization and the production and marketing/comms departments.
I co-founded a company called Classcraft, an award-winning behavioral management SaaS platform focused on using gamification to drive students' motivation and develop their social-emotional skills. As its President for over eight years, I was led many aspects of the business, from business strategy and fundraising to creative direction, product design, marketing, and business development.
The Flux was a boutique creative agency I founded and ran in NYC. Projects ranged from websites and apps to video production and live events. Clients included Chanel, See.me, The Future of Storytelling, Gust, The Feast Summit, Dr. Frank Lipman, the National Museum of the American Indian, Dubspot, Fonderie 47, and the Institute for Integrative Nutrition. Below you will find some featured projects we worked on.
Fractional CMO / CPO / Creative Director and advisor
Working with select startups in the AI, education, gaming, and climate spaces.
Chief Strategy and Creative Officer
Best-in-class non-profit advocating games and XR (VR,AR) as powerful drivers for social impact.
Co-founder and President
Edtech SaaS platform that uses gamification to drive students' motivation and develop social-emotional skills. We raised $18M, scaled to +9M users, and exited to Houghton Mifflin Harcourt in 2023.
Founder and CEO
Boutique creative agency. We worked with brands like Chanel, Microsoft, Intel, See.Me, The Future of Storytelling Summit, Feast on Good Summit, Urban Wellness Clinic, Dr. Frank Lipman...
Co-founder and Chief Creative Officer
Bootstrapped a music education startup designed to connect students with various music education resources.
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Product leader, 4x founder in health tech
Product and Program Leader with a love for getting her hands dirty.
Product, Technology, and Innovation Leader
