Devin Young

Fractional Creative Director, CPO, CMO, CSO | 3X founder | Fmr. Co-founder and President at Classcraft (sold to HMH) | On Deck, Climate Vine, Future of Storytelling Fellow

I'm a creative executive specializing in growth, product development, and marketing currently working on a fractional basis with select startups and coaching founders with strategy and their fundraising efforts. 


I recently worked at Games for Change, a nonprofit advocating for video games, VR, and AR as powerful mediums to drive social change. As their Chief Creative and Strategy Officer, I oversaw organization-wide strategy and led the production and marketing / comms departments. Notably,…

Devin Young

Work

Experience

  • Young Advisors

    Young Advisors

    Fractional CMO / CPO / Creative Director and advisor

    Sep 2023 - Present

    Working with select startups in the AI, education, gaming, and climate spaces.

    • Working with founders and their teams to bolster product-market fit, go-to-market strategy, and fundraising efforts.
    • Advising on how to leverage the latest AI methodologies and technologies into their operations and product roadmap.
  • Games for Change

    Games for Change

    Chief Strategy and Creative Officer

    Feb 2022 - Sep 2023

    Best-in-class non-profit advocating games and XR (VR,AR) as powerful drivers for social impact.

    • Worked with the President and COO to lead the organization.
    • Led organization-wide strategy.
    • Led marketing and production departments.
    • Oversaw the planning and execution of their 20th year anniversary festival which comprised of 10 events in 8 days in NYC, welcomed 200+ speakers from around the world, and included organizations like the United Nations, Playstation, XBox, and Niantic.
  • Classcraft

    Classcraft

    Co-founder and President

    Feb 2013 - Sep 2021

    Edtech SaaS platform that uses gamification to drive students' motivation and develop social-emotional skills. We raised $18M, scaled to +9M users, and exited to Houghton Mifflin Harcourt in 2023.

    • Management - Led strategy, fundraising, budgeting, board meeting prep, implemented OKRs company wide
    • Markeitng - Led the marketing department and owned the company’s go-to-market strategy. Oversaw: branding, performance marketing, PR and comms, SEO, social, content marketing, and all marketing tech.
    • Product - Personally designed and architected the core platform from the ground up. Led design teams and oversaw product efforts weekly once a Chief Product Officer was put in place.
    • Creative Direction - Led the in-house storytelling department comprised of illustrators, animators, and writers. We developed a unique fantasy IP that was core to the brand identity.
    • Business Development - Managed relationships with key partners like Google and Microsoft.
    • Public speaking - Spoke at conferences like SXSW, ISTE, ASU+GSV, and Games for Change. - Advised the White House and guest lectured at Harvard University.
  • The Flux

    The Flux

    Founder and CEO

    Apr 2007 - Feb 2013

    Boutique creative agency. We worked with brands like Chanel, Microsoft, Intel, See.Me, The Future of Storytelling Summit, Feast on Good Summit, Urban Wellness Clinic, Dr. Frank Lipman...

    • Managed the business, from client relations and project management to creative direction and design.
    • Built out a team of 10 freelance developers and designers to assist in production.
  • Bridge to Music

    Bridge to Music

    Co-founder and Chief Creative Officer

    Mar 2007 - Jan 2010

    Bootstrapped a music education startup designed to connect students with various music education resources.

    • Led creative direction, product team, marketing efforts, business development, and operations.

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