Earnest Berry III

Experience

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  Intuit Mailchimp

  Principal Engineer

  Jun 2023 - Present

  Turn clustomers into customers. Personalize every email for every customer using real-time behavioral data and automated triggers with Intuit Mailchimp, the #1 email marketing and automation platform.

  • Partnered with product to design strategy
  • Lead migration from colo to cloud of search system which led to over $6 million in savings
  • Lead teams to better organize and plan work. This led to a 40% better on-time delivery rate for just 1 team.
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  KidPass

  Principal Software Engineer

  Sep 2015 - Present

  KidPass is a new way for parents to discover and book amazing children's activities. Get access to exclusive events, classes, camps, museums, and more. Unlock a new world of experiences.

  • One of the original founders and employees of KidPass. A startup which also was a member of the Y-Combinatory 2017 class.
  • I helped architected the original billing and e-commerce system along with the CTO.
  • E-Commerce system was implemented as an SOA that is usable by both our web client and mobile clients. We used Laravel to build our backend. I also helped upgrade us from Laravel 5 to Laravel 7.
  • Implemented an isomorphic React app with re-usable components for our different clients and contexts ( Customer, Vendors, and Admins ).
  • The application and business saw exponential growth to thousands of users and thousands of vendors. Expanding from NYC to over 4 major US cities.
  • Being a startup, I also wore many hats learning about marketing, may ways to define churn rates, and creating business dashboards to fast feed back looks to make better business decisions.
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  2U

  Director Of Engineering

  Sep 2018 - Oct 2023

  • As Director of Engineering at 2U, I manage the Campus Content group, which is responsible for managing the authoring tools and data for a course, publishing the course, creating a “Course Player” in which to consume a course, and also managing different versions of a course ( MBA Fall, MBA Spring, etc. ).
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  Meredith Corporation

  Associate Director

  Jan 2018 - Sep 2018

  Meredith Corporation (NYSE: MDP; meredith.com) has been a leading media company for nearly 120 years, and produces service journalism that engages audiences with essential, inspiring, and trusted content. Meredith reaches consumers where they are across multiple platforms, including digital, video, print, and broadcast television.Engaging 95 percent of American women across every stage and every day of their lives, Meredith Corporation's National Media Group is home to 40+ iconic brands, including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, REAL SIMPLE and Magnolia Journal. The company provides trusted content and experiences that resonate with a massive, highly receptive audience, reaching consumers where they are across digital, magazines, social platforms, video, audio and connected home assistants. Meredith's powerful brands have enabled the company to become the No. 2 licensor globally, including more than 3,500 SKUs of branded products at Walmart. Meredith's businesses also include leading affinity marketer Synapse, award-winning creative content studio Foundry and the Meredith Data Studio.Meredith’s Local Media Group includes 17 television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 markets—including Atlanta, Phoenix, St. Louis and Portland—and 13 in the Top 50. Meredith’s stations produce more than 700 hours of local news and entertainment content each week and operate leading local digital destinations. Meredith also owns MNI Targeted Media, which delivers targeted advertising solutions to more than 1,200 clients on a local, regional or national level.

  • As Associate Director at Meredith I helped to manage the Entertainment Group in this challenging time of the digital evolution of publishing. The Entertainment Group consists of Entertainment Weekly (EW), People En Espanol, Essence, Real Simple, INStyle, HelloGiggles, and People.com, one of the largest websites in the world with around 600 million+ views a month.
  • I lead the team through 2 different migrations; one being a general systems migration, and the second splitting the system into a headless backend with micro-services, using a multitude of languages: primarily PHP (Drupal/Wordpress/Custom Scripts) and NodeJS/ReactJS sprinkled with Docker+Kubernetes, and AWS technologies. All migrations were helped along with a foundation of Unit Testing and Selenium testing.
  • I have always been attracted to the more difficult problems and specifically system integrations. It probably explains my seemingly random array of programming knowledge. I have done many things in the engineering role from e-commerce and ERP systems to large publishing and high-traffic sites. I enjoy getting to a complete solution. I have learned in my 15+ years of experience that a true "complete solution" involves not only a technical response, but process, QA, and many other facets are involved in getting there.
  • At Meredith I stay true to the "complete solution" as I have in previous positions by understanding other technology vectors in the business such as ad-tech ( VAST tags, Google Publisher Tags/DFP, and ad strategies such as road-blocks ) and grasping a handle on video (OTT, Facebook Live, et al ).
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  Time Inc.

  Associate Director

  Oct 2017 - Jun 2018

  On February 1, 2018, Meredith Corporation (NYSE: MDP; meredith.com) acquired Time Inc. We now reach 200 million consumers who come to us for today’s biggest stories and innovative experiences from the most trusted, iconic brands. Meredith has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, digital, print, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners through 30+ media brands. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com., as well as innovative business-to-business marketing solutions provided by Meredith Xcelerated Marketing. Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.

  • Managing a team that handles one of the largest websites in the world; handling over 600 million page views a month.
  • Full-stack development using NodeJS, ECMA6, Drupal and WordPress.
  • We also use AWS technologies such as CodeDeploy, Lambda, and DeepLearning.
  • Migrated to a headless-backend with a light-weight and flexible front end.
  • Developed QA and workflow strategies to create a highly efficient team.
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  Time Inc.

  Principal Sr. Technical Lead

  May 2015 - Sep 2018

  On February 1, 2018, Meredith Corporation (NYSE: MDP; meredith.com) acquired Time Inc. We now reach 200 million consumers who come to us for today’s biggest stories and innovative experiences from the most trusted, iconic brands. Meredith has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, digital, print, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners through 30+ media brands. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com., as well as innovative business-to-business marketing solutions provided by Meredith Xcelerated Marketing. Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.

  • Leading a team that handles one of the largest websites in the world; handling over 500 million page views a month.
  • Full-stack development using NodeJS, ECMA6, Drupal and WordPress.
  • Migrated content from 2 platforms onto 1 single unified platform.
  • Developed QA and workflow strategies to create a highly efficient team.
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  The Economist

  Sr. Developer

  Aug 2010 - May 2015

  News and analysis with a global perspective. We’re here to help you understand the world around you.To subscribe to The Economist go to: https://econ.st/3PqwRhpTo make a request about your personal data visit: https://econ.st/2OZnq92

  • Sr. Developer for a respected brand and global leader in media publishing.
  • Full-stack development using NodeJS/Bower/Yeoman and JS frameworks as well as backend API's for data and content access.
  • Migrated over 110,000 articles and ~5 million users from a legacy ColdFusion/Oracle platform to a Drupal/MySQL platform.
  • Developed multi-threaded Selenium system with dynamic Selenium Grid system via a “private cloud”. Reduced test runs from ~2 hours to ~20 minutes ( ~89% reduction )
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  Interactive Strategies

  Senoir Engineer

  Jan 2009 - Aug 2010

  Interactive Strategies is a full service digital agency whose strength lies in understanding the complex relationship that exists between strategy, design, content, usability, technology and marketing. By addressing each of these areas equally, we create meaningful web experiences that provide a measurable return for our clients. Each principal at Interactive Strategies comes from a large agency background where they helped shape online strategies for leading firms, including First USA/Bank One, DuPont, Accenture, Bacardi, Budget/Avis, Royal Caribbean, Ford and more. Now working together, each member of Interactive Strategies’ team is committed to providing superior client service and attention to detail.

  • Worked with clients to implement their strategy
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  Warner Music Group

  Sr. Developer/Contractor

  Dec 2006 - Dec 2009

  On a team working with the VP of Engineering, we implemented WB's music catalog strategy. Bands would come to us to build their fan sites, ticket sites, and music catalogs.

  • Create pipeline that allowed catalog ingestion and auto audio creation of multiple audio formats
  • Create fan pages with proper caching that handled spikes of a few thousan users to instantly 10's of thousands due to ticket or album releases