Arbel Hakopian

Los Angeles - Hands-on Engineering Manager - Tech Lead - eCommerce - Shopify Plus - Web Applications

I’m a hands-on seasoned engineering leader with extensive experience in eCommerce and web applications, with several years in Shopify Plus and custom eCommerce platforms. My technical & leadership background combined with eCommerce expertise and business acumen, and a commitment to continuous learning, enables me to effectively partner with different functions of the business, while efficiently leading the tech. I strive to mentor and develop top talent. By aligning technology with business ob…
Arbel Hakopian


  • Spanx


    Senior Engineering Manager

    Mar 2023 - Aug 2023

    SPANX founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the SPANX revolution began! With a focus on solving wardrobe woes, the SPANX brand has grown to offer bras, underwear, leggings, active and more. SPANX has secured its place in women's hearts and in pop-culture with daily mentions everywhere from CNN to SNL.In March of 2012, Founder Sara was named the world's youngest, self-made female billionaire by Forbes Magazine and one of TIME's 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, SPANX can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, SPANX also shapes the world by focusing on our mission: To help women feel great about themselves and their potential.

    • Direct-to-Consumer (D2C, B2C) eCommerce in Fashion, Apparel, Clothing, and Shapewear
    • Shopify Plus and 3rd Party Integrations, e.g. Contentsquare, Attentive, Kustomer, Algolia, Klaviyo, Yotpo, GTM and Pixels, etc.
    • Custom Features
    • Team Creation, On-boarding and Management
    • Tech Processes and Workflows
    • Collaboration with all levels and cross-functionally in the organization
    • Analytics and Analytics Migrations
  • Nacelle


    Senior Engineering Manager

    Mar 2022 - Dec 2022

    Nacelle is the future-forward commerce platform that transcends traditional boundaries with innovative headless and composable solutions. Dedicated to empowering commerce, Nacelle offers unparalleled agility for merchants looking to adopt new technologies, accelerate time-to-market and create dynamic storefront experiences. Because Nacelle was designed for composable from the ground up, it is the only commerce platform that gives merchants unmatched site performance, increased conversion rates and exceptional business flexibility. Venture into the future of commerce at

    • B2B SaaS Start-up, Composable Headless eCommerce Platform, Data Orchestration for Headless Commerce for D2C brands
    • Microservices, Data Mapping and Ingestion, Kafka, TypeScript, APIs, GraphQL, Search, Dashboard, Elasticsearch/OpenSearch...
    • Leading, mentoring, coaching and growing 2 remotely distributed teams of highly talented software engineers (Backend, Frontend and Fullstack)
    • Collaboration with Leadership, Product and Customer Support / Tech and Product Roadmaps
    • Cross-functional Team Leadership
    • Agile Methodologies and Software Development Life Cycle (SDLC)
    • Requirements Analysis
  • BH Cosmetics

    BH Cosmetics

    Engineering Manager / Head of Development / Tech Lead / Senior Software Engineer, Frontend

    Sep 2018 - Dec 2021

    BH Cosmetics is a cutting-edge leader in color cosmetics based in Los Angeles, with omni-channel distribution on our direct-to-consumer e-commerce sites and across key retailers such as ULTA, dm and Beauty Bay. What we’re about? High-quality, enticing products at affordable prices. Because we believe ALL makeup lovers should be able to express themselves with stunning looks. And all of our products - including our beloved shadow palettes, brush sets and so much more - are 100% cruelty-free: always have been and always will be. Another plus? Over 90% of our catalog is vegan, with more extra-clean and sustainable options being created all the time. Our 70+ employees across the U.S. and Europe live by the motto “Be Heard, Be Curious, Be Seen” and aim to make a positive societal impact on our 1 million+ loyal customer base and 4 million+ global social community. Follow us on: Instagram: Twitter:!/bhcosmetics Facebook: YouTube:

    • Direct-to-Consumer (D2C) eCommerce in Cosmetics, Beauty and Skincare
    • Head of Development, eCommerce Platform
    • Multi-store, multi-entity Shopify Plus
    • Migration from Magento to Shopify Plus
    • US and Global eCommerce
    • Shopify Plus, Integrations, Custom and 3rd Party Apps e.g. Bundling, Nosto, Attentive, Klaviyo, Iterable, Yotpo, Optimizely, Findify, Avalara, Signifyd, Grin, AfterPay, Hotjar, Back in Stock, GTM and Pixels, etc.
    • ERP exposure: Celigo and NetSuite
    • JavaScript (ReactJS, Vanilla JS, JS libraries…)
    • CSS3, HTML5, Liquid
    • Lead and manage offshore developers
    • Tech roadmap and processes
    • Solutions architect
    • Web Accessibility and ADA Guidelines
    • QA management
    • Vendors management
    • Web Accessibility and ADA
    • Localization / Internationalization
    • Collaboration with Business Intelligence (BI)
  • Wine Access

    Wine Access

    Tech Lead / Senior Software Engineer, Frontend

    May 2017 - Sep 2018

    The most-inspired wines in the world are made in small quantities. Finding them is the hard part. That’s what we do. For over 25 years, our sourcing team has traveled the globe’s wine trails in search of the world’s finest wines. And we've shared our experiences with members, enabling them to tell the stories behind the wines they serve to family and friends. The wines we select are grown — not made. Vineyard tours with growers help us understand soil makeup, exposition, and vineyard treatments (biodynamic, organic, sustainable), all of which have a profound effect on the finished wine. To ensure quality, wines are evaluated at least twice: First in the cellars in which they were made. And then again before we offer them to our membership. Even the most practiced tasters can have a bad day (or a cold). After 25 years of critical tastings, it's unlikely that we'll have two. Learn what is truly extraordinary about wine. Sign up today at

    • Direct-to-Consumer (D2C) eCommerce in Wines
    • Tech Lead / Senior Software Engineer, Frontend
    • JavaScript (ReactJS, Vanilla JS, JS libraries…)
    • CSS3, HTML5
    • Python, Django, Templating, Elasticsearch, Memcached...
    • Platform architecture participant, Cloud Computing (AWS Services, Cloudflare, Cloudinary), Performance Optimization
    • Hire, lead and manage nearshore and offshore developers and engineers
  • Axis Studios

    Axis Studios

    Head of Development / Senior Frontend Engineer

    May 2014 - May 2017

    We are an interactive design and development studio primarily servicing the entertainment and advertising industry. Working closely with our clients, we provide incredible responsiveness, reliability, and the highest level of production to help you make your most demanding projects successful.

    • Design and Development Agency, mainly in media entertainment and ad industry and eCommerce
    • Head of Development, Architecture and Planning for Development
    • Frontend Development
    • User Interface and User Experience
    • (HTML5/CSS3/JavaScript/AJAX/Responsive Development... on Node.js/Vue.js PHP/MySQL or .Net/MSSQL Stack)
    • Projects for companies like
    • Starbucks
    • Universal Studios
    • Fandango
    • Nickelodeon
    • Lexus
    • Nike...
    • Tools like Basecamp, Asana, PivotalTracker, JIRA
    • Mostly on GitHub
    • Collaboration with UX, Design and Product Management teams
    • Technical SEO and Analytics integration
    • Lead the team technically
    • Manage offshore developers
  • ColorFX, Inc.

    ColorFX, Inc.

    Web Developer, SEO Manager & User Experience

    Jun 2011 - Aug 2012

    ColorFX, Inc. (“CFX”) is a southern California based printing company who has been operating for over 20 years.,. For over 2 decades, ColorFX has been catering to wholesale trade clients. CFX recently increased its printing footprint to include facilities in the Midwest and East Coast as well. CFX offers that intangible extra pride in workmanship. We are proud of being in the latest generation of a centuries-old craft. With the latest technology, we continue to refine the tools to achieve what has always been the goal of a true craftsman; sparkling quality, consistent pride, and competitive pricing. Our customers have come to rely on these three dimensions of service, and in the process, have become heroes to their own customers’ successful businesses. It is this culture of excellence at CFX that causes each member of our staff to be proud of identifying themselves as a CFX employee. CFX has at its foundation, a commitment to our quality & your success. This foundation combined with the latest in productions digital technology and state-of-the-art equipment is the reason why ColorFX, Inc. has been honored many times with repeated Industry’s Most Prestigious Excellence Awards and several times Highest Honor Premier Print Benjamin Franklin “Benny” World’s International Print Competition Awards. To provide the most convenience to our trade customers, we have one of the most comprehensive and user-friendly custom websites in the industry. By simply logging on to and accessing Myspace, you have the ability to do the following: •Get free estimates including Free Shipping options •Log of all your pending estimates • Upload any files from your FTP site to our server • Log of all your Current & Completed orders • Pay Online with different Payment Methods • Preflight* Files (*With Paid Orders) • Approve Jobs for Printing • Acquire tracking information for orders shipped We provide delivery services to all of our clients by request. We can also ship with UPS, Freight and Air Cargo with Blind labeling, and third party deliveries. CFX will continue to upgrade & refine our existing facilities and equipment to provide the highest quality of wholesale & trade printing. By utilizing the newest technology with consistent turnaround times and the most competitive prices, our goal is to earn your loyalty and to prove why our trade slogan is and always will be: "Customer Service Is Our Priority"​.

    • Direct-to-Consumer (D2C) eCommerce in Printing Products
    • Custom eCommerce Platform,
    • HTML/CSS/JavaScript, .net C#, MSSQL on IIS, Subversion
    • Front End Development
    • User Experience and User Interface
    • Marketing Campaigns Manager (Paid, Email and Social)
    • Search Engine Optimization
    • Google Analytics, Google Adwords, SEOMoz…
    • Webserver Maintenance (Win Server 2008/IIS)

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